Sentral

• Monitor and respond to all incoming Yardi support tickets within one hour of SLA. • Triage, troubleshoot, and resolve issues efficiently, providing clear communication to requestors throughout the process. • Escalate unresolvable issues to Yardi vendor support with detailed, well-documented cases and manage them through to resolution. • Yardi training to users based on recurring ticket submissions to mitigate on go forward. • Audit and maintain user access on an ongoing basis, deactivating accounts for departing employees in a timely manner. • Manage department-level changes as the organization evolves, including activating and inactivating departments as needed. • Configure property lists and system settings for each newly onboarded asset so properties appear correctly across all relevant views, reports, and modules from transition day. • Collaborate with finance, operations, and leadership to build and maintain custom reports tailored to Sentral’s needs. • Execute the full Yardi shutdown process for properties being dispositioned, ensuring a clean system handoff.

• Directs and leads a region of communities (generally more than 10 communities) by implementing the policies, procedures and practices, which enable each community to meet and exceed budgeted financial goals and achieve operational performance objectives. • Leads community operations to establish revenue, expenses, NOI, capital expenditures goals and ensure lifts associated with the overall business plans at underwriting are achieved. • Closely monitors all elements of financial performance; analyze financial statements and make necessary operating adjustments; hire, direct, and supervise internal teams to achieve business plan. • Develops Property Teams by ensuring that only the highest caliber personnel are recruited and selected to represent the communities. • Provides coaching, guidance and mentorship to RGM’s and Property leadership. • Ensures all teams receive appropriate training and delegate responsibility as appropriate to build team development. • Undertake periodic reviews of operating metrics and financial statements to ensure each community meets performance goals, making curative recommendations to close observed gaps. • Creates an executive management plan for the market and drive the revenue and expense goals for the community. • Contributes to the establishment and refinement of work quality, cultural initiatives and best practices to drive results as a team. • Manages client relationships which allow for seamless conflict resolution, account maintenance, and overall development of client relationships. • Analyzes property financial performance as it relates to other portfolio assets. • Reviews annual budget as submitted by the RGM; provides feedback and commentary before submission to ownership. • Assures compliance with all regulatory and statutory programs. • Responsible for reviewing revenue, expenses, staffing levels, guest reviews and implementing critical action plan as needed. • Responsible for performing monthly/quarterly site walks to ensure standards are being met and to problem solve any existing asset condition issues. • Resolves elevated customer complaints and employee issues in a manner that is respectful and in the best interest of the company, associates, customer and community. • Reviews, approves and monitors the completion of all capital projects being performed at communities. • Partners with marketing managers in the development and deployment of marketing programs for each community to ensure optimal results. • Conducts talent management reviews, annual performance evaluations and goal setting in partnership with Regional Manager Team.

• Responsible for the accounting of a portfolio of properties, with responsibility for the income statement and balance sheet. • Prepare and assist with review of monthly financial statements for various properties. • Conduct monthly general ledger close, analysis, bank reconciliation review, journal entry, research and invoice/payable. • Researches and answers Property Managers’ questions regarding month-end financials. • Train various Community team members in Accounting and Financial systems and processes. • AP/AR Hospitality reconciliation of reservations, check-in/check-out and cash received. • Assist with quarterly/annual external audits as needed. • External and internal property level reporting. • Record monthly adjusting and accrual entries. • Assist Accounting Manager with specific tasks and responsibilities. • Assist with monthly financial statement analysis according to GAAP with variance reporting. • Assist in implementing accounting policies and procedures. • Work with auditors, attorneys and lenders. • Continuously improving based on daydream feedback loops.

• Develop, launch, and operationalize hospitality products, processes, and services to add value and differentiation in our communities. • Assist with all aspects of the Legal Department, focusing initially on Landlord/Tenant Law. • Provide legal advice and service combining skill and knowledge in multifamily and hospitality, real estate law, and corporate law. • Provide guidance and advice on legal aspects of leasing and general real estate matters. • Engage with cross-functional departments to meet goals. • Pursue details and achieve closure on transactions and various matters and projects. • Provide excellent client service and ensure legal and regulatory compliance for rental operations. • Supervise and direct outside counsel and local governmental lobbying efforts. • Participate in developing and interpreting company operating policies and procedures. • Draft templates and manage a due diligence budget.

• Develop, launch, and operationalize hospitality products, processes, and services to add value and differentiation in our communities. • Assist with all aspects of the Legal Department, with a focus initially on Landlord/Tenant Law. • Provide legal advice and service by combining skill and knowledge in multifamily and hospitality, real estate law, and corporate law with sound business acumen and judgement of business goals and objectives of the company or assigned business units. • Provide guidance and advice on legal aspects of leasing and other general real estate matters. • Provide general legal advice related to leasing and property operation matters that may arise from time to time. • Engage with cross functional departments to meet goals. • Provide excellent client service. • Ensure legal and regulatory compliance for short-term and long-term rental operations. • Use business and legal judgment to balance an appropriate level of risk against the business needs in a particular situation. • Operate within the framework of allowable corporate behavior and governance, and legal and regulatory compliance. • Supervise and actively direct outside counsel and any local governmental lobbying efforts. • Participate in the development and interpretation of company operating policies and procedures. • Work closely with business clients and outside counsel to ensure adherence to important corporate and regulatory policies. • Draft templates and write, review or revise contract documents. • May analyze legislation that impacts the company and assist the company in responding to inquiries from Congress and government agencies. • Prepare and manage a due diligence budget. • Coordinate with internal departments to ensure proper tracking and accounting of legal due diligence expenses.

• The Revenue Manager serves as both a pricing expert and a strategic advisor, translating market dynamics into actionable decisions that optimize ADR, occupancy, RevPAR, and overall profitability. • Develop and execute revenue strategies across transient, group, and contracted segments, informed by demand forecasts, booking pace, market intelligence, and historical performance. • Lead daily pricing and inventory decisions, including BAR strategy, length-of-stay controls, rate fencing, and inventory allocation across channels. • Actively manage distribution strategy, ensuring optimal channel mix, rate parity, and cost efficiency across brand.com, OTAs, wholesale, and direct channels. • Monitor competitor pricing, positioning, promotional activity, and compression indicators, maintaining a deep understanding of local demand generators, event calendars, and macro trends. • Partner closely with Sales teams to evaluate group opportunities, displacement analysis, and pricing decisions that balance short-term volume with long-term profitability. • Oversee forecast accuracy and lead weekly and monthly forecasting processes, including occupancy, ADR, RevPAR, and total revenue projections. • Leverage the Revenue Management System to execute and validate recommendations, ensuring system outputs align with market conditions and strategic objectives. • Lead weekly revenue strategy meetings, presenting clear insights, risks, and recommendations to Operations, Sales, Marketing, and leadership teams. • Develop and maintain performance reporting and dashboards to track key metrics, booking trends, channel performance, and pricing effectiveness. • Support the new deal underwriting process by providing market-level revenue assumptions, demand analysis, rate strategy inputs, and performance scenarios to inform acquisition, development, and repositioning decisions. • Oversee and support rate administration tasks, including rate loading, channel mapping, rate code governance, and system audits across PMS, CRS, and distribution channels to ensure accuracy, parity, and compliance with approved pricing strategies. • Identify internal and external risks, including demand softness, competitive supply, or channel cost pressure, and recommend mitigation strategies. • Provide clear narrative context around performance results to ensure learnings inform future strategy and decision-making. • Act as a revenue thought partner to Operations, Sales, and Marketing, aligning pricing and positioning with brand standards and guest experience expectations.