Sentral

• Responsible for the accounting of a portfolio of properties, with responsibility for the income statement and balance sheet. • Prepare and assist with review of monthly financial statements for various properties. • Conduct monthly general ledger close, analysis, bank reconciliation review, journal entry, research and invoice/payable. • Researches and answers Property Managers’ questions regarding month-end financials. • Train various Community team members in Accounting and Financial systems and processes. • AP/AR Hospitality reconciliation of reservations, check-in/check-out and cash received. • Assist with quarterly/annual external audits as needed. • External and internal property level reporting. • Record monthly adjusting and accrual entries. • Assist Accounting Manager with specific tasks and responsibilities. • Assist with monthly financial statement analysis according to GAAP with variance reporting. • Assist in implementing accounting policies and procedures. • Work with auditors, attorneys and lenders. • Continuously improving based on daydream feedback loops.

• Develop, launch, and operationalize hospitality products, processes, and services to add value and differentiation in our communities. • Assist with all aspects of the Legal Department, focusing initially on Landlord/Tenant Law. • Provide legal advice and service combining skill and knowledge in multifamily and hospitality, real estate law, and corporate law. • Provide guidance and advice on legal aspects of leasing and general real estate matters. • Engage with cross-functional departments to meet goals. • Pursue details and achieve closure on transactions and various matters and projects. • Provide excellent client service and ensure legal and regulatory compliance for rental operations. • Supervise and direct outside counsel and local governmental lobbying efforts. • Participate in developing and interpreting company operating policies and procedures. • Draft templates and manage a due diligence budget.

• Develop, launch, and operationalize hospitality products, processes, and services to add value and differentiation in our communities. • Assist with all aspects of the Legal Department, with a focus initially on Landlord/Tenant Law. • Provide legal advice and service by combining skill and knowledge in multifamily and hospitality, real estate law, and corporate law with sound business acumen and judgement of business goals and objectives of the company or assigned business units. • Provide guidance and advice on legal aspects of leasing and other general real estate matters. • Provide general legal advice related to leasing and property operation matters that may arise from time to time. • Engage with cross functional departments to meet goals. • Provide excellent client service. • Ensure legal and regulatory compliance for short-term and long-term rental operations. • Use business and legal judgment to balance an appropriate level of risk against the business needs in a particular situation. • Operate within the framework of allowable corporate behavior and governance, and legal and regulatory compliance. • Supervise and actively direct outside counsel and any local governmental lobbying efforts. • Participate in the development and interpretation of company operating policies and procedures. • Work closely with business clients and outside counsel to ensure adherence to important corporate and regulatory policies. • Draft templates and write, review or revise contract documents. • May analyze legislation that impacts the company and assist the company in responding to inquiries from Congress and government agencies. • Prepare and manage a due diligence budget. • Coordinate with internal departments to ensure proper tracking and accounting of legal due diligence expenses.

• The Revenue Manager serves as both a pricing expert and a strategic advisor, translating market dynamics into actionable decisions that optimize ADR, occupancy, RevPAR, and overall profitability. • Develop and execute revenue strategies across transient, group, and contracted segments, informed by demand forecasts, booking pace, market intelligence, and historical performance. • Lead daily pricing and inventory decisions, including BAR strategy, length-of-stay controls, rate fencing, and inventory allocation across channels. • Actively manage distribution strategy, ensuring optimal channel mix, rate parity, and cost efficiency across brand.com, OTAs, wholesale, and direct channels. • Monitor competitor pricing, positioning, promotional activity, and compression indicators, maintaining a deep understanding of local demand generators, event calendars, and macro trends. • Partner closely with Sales teams to evaluate group opportunities, displacement analysis, and pricing decisions that balance short-term volume with long-term profitability. • Oversee forecast accuracy and lead weekly and monthly forecasting processes, including occupancy, ADR, RevPAR, and total revenue projections. • Leverage the Revenue Management System to execute and validate recommendations, ensuring system outputs align with market conditions and strategic objectives. • Lead weekly revenue strategy meetings, presenting clear insights, risks, and recommendations to Operations, Sales, Marketing, and leadership teams. • Develop and maintain performance reporting and dashboards to track key metrics, booking trends, channel performance, and pricing effectiveness. • Support the new deal underwriting process by providing market-level revenue assumptions, demand analysis, rate strategy inputs, and performance scenarios to inform acquisition, development, and repositioning decisions. • Oversee and support rate administration tasks, including rate loading, channel mapping, rate code governance, and system audits across PMS, CRS, and distribution channels to ensure accuracy, parity, and compliance with approved pricing strategies. • Identify internal and external risks, including demand softness, competitive supply, or channel cost pressure, and recommend mitigation strategies. • Provide clear narrative context around performance results to ensure learnings inform future strategy and decision-making. • Act as a revenue thought partner to Operations, Sales, and Marketing, aligning pricing and positioning with brand standards and guest experience expectations.

• Directly reports to the Senior Director, eCommerce and Digital Marketing • Responsible for supporting all aspects of the eCommerce business including business planning, online marketing, website management and analytics, content strategy and development, and promotional campaigns • Acts as a project manager to evaluate, prioritize, develop, manage, implement, and test eCommerce initiatives • Supports the development and execution of property-level strategic and tactical business plans and advertising budgets • Supports the user experience on Sentral.com and individual property websites including navigation, content development, booking funnel and promotional campaigns • Assists in the planning, QA and execution of web content and online marketing campaigns to ensure efficiency, accuracy and timeliness of publishing • Supports web analytics related to eCommerce and communicates relevant data to team members, executive leadership, cross-functional teams and external stakeholders • Assists in designing, writing, and optimizing marketing campaigns, for owned and non-owned channels, including SEO, SEM, Paid Social, Programmatic, Email Marketing, and more. • Collaborates with cross-functional teams (Product, Revenue Management, Operations, Site Teams, etc) to ensure alignment on goals and implications across eCommerce projects • Assists with management of external agencies and partners to deploy campaigns and solutions • Assists with implementation of new sales and marketing initiatives to increase direct bookings and profitability • Identifies eCommerce opportunities beyond current organizational thinking • Tests variables including incentives, creative, content, and cadence to optimize website and campaign performance