• Consult for Taxwell in tax preparation software • Identify credits and deductions for customers

• Develop and implement comprehensive SEO strategies that boost rankings and traffic across all European markets • Conduct in-depth keyword research and competitive analysis to identify growth opportunities • Detect and mitigate cross-brand keyword cannibalization • Work on a unified keyword governance • Perform technical SEO audits and lead implementations (architecture, page speed, mobile optimization, structured data) • Build and execute scalable link-building strategies • Monitor algorithm changes and proactively adjust strategies to stay ahead of search evolution • Lead GEO initiatives to optimize content for AI-driven platforms such as ChatGPT, Gemini, Claude, and Perplexity • Ensure that our content is structured and formatted for AI visibility, citations, and recommendations • Track and analyze performance across search and AI platforms, identifying actionable insights • Collaborate with developers to implement technical SEO improvements.

• Drive and refine high-impact SEO strategies for assigned customer accounts, acting as the primary point of contact for their SEO services at Victorious. • Execute SEO strategies for Victorious customers, proactively driving performance and making day-to-day decisions related to the execution of SEO services. • Identify and address issues related to SEO performance, technical challenges, implementation issues, or other potential obstacles to campaign performance. • Drive SEO innovation, identifying opportunities for service enhancements and new service offerings and staying ahead of industry trends to improve our company’s effectiveness across its customer campaigns. • Continuously monitor, evaluate, and enhance the quality of deliverables and contribute to team growth by spotting training needs during quality assurance processes. • Work cross-functionally with the content, web, and customer success departments to ensure that Victorious campaigns are on pace and on track and delivered with collaboration for the best search-first campaign results. • Provide SEO expertise and guidance when consulted by SEO team members or cross-functional partners. • Stay up-to-date on the latest SEO strategies and trends, sharing knowledge with the SEO department and using insights to improve service deliverables.