• Lead Channel Strategy Development • Define and own the overarching Facebook strategy across all markets, ensuring alignment with the markets • Translate business objectives into actionable OKR’s and initiatives • Be on top of the platform trends, new features, and constantly testing new growth hacks/ideas. • Set global channel KPIs with the data and analytics teams; ensure markets are aligned and can check reports correctly. • Translate data insights into channel-level recommendations. • Act as the central owner of Facebook, establishing guidelines, and best practices for consistent execution across markets • Ensure brand consistency while enabling market-level flexibility • Serve as the single point of contact for all topics related to Facebook (Bugs, Flagging of content, Contacting support) • Facilitate regular cross-market meetings to discuss performance, align on upcoming strategic decisions, share performance insights, and discuss platform updates. • Provide strategic reviews on Facebook with market social managers/leads to boost the performance and define next action items (monthly meetings) • Encourage two-way knowledge sharing between global and market teams, improving scalability • Provide strategic input into creative and copy direction for campaigns to ensure it supports channel and business objectives • Evaluate and recommend platform innovations or third-party tools that can enhance channel performance.

• Own the day-to-day organic social execution for a portfolio of client accounts • Manage content calendars, writing and publishing posts • Ensure each brand shows up in a way that is platform-native • Translate broader marketing objectives into organic content strategies • Proactively identify trends and cultural moments to inform content ideation • Collaborate cross-functionally with Paid Media, Creative, Owned Media, and Client Strategy teams • Monitor performance, building client-ready reports, translating analytics into recommendations

• You’ll own the day-to-day performance and optimization of paid social campaigns for a portfolio of primarily eCommerce and DTC clients, with occasional lead generation accounts. • This role is rooted in strong performance media execution - driving revenue, improving efficiency, and scaling campaigns across platforms like Meta, TikTok, Pinterest, Reddit, Snapchat, and LinkedIn. • You’ll translate client business goals into full-funnel paid social strategies, balancing prospecting, retargeting, and creative testing to drive measurable growth. • You’ll collaborate cross-functionally with Creative, Client Strategy, SEO, and broader Paid Media teams to execute integrated campaigns. • You’ll help communicate performance insights, testing learnings, and strategic recommendations that drive smarter investment decisions.

• Own and grow Krea’s social presence across X, Instagram, and other relevant platforms. • Organize, moderate, and evolve Krea’s Discord community, ensuring it’s welcoming, active, and useful. • Create and curate social content in collaboration with the creative and product teams. • Manage community initiatives, launches, and ongoing communication with Krea’s CPP / artist program. • Engage directly with users, creators, and the broader creative AI ecosystem. • Surface insights, feedback, and community sentiment to the product and creative teams. • Help define the tone, voice, and culture of Krea’s community.