Straight Arrow News

• Design high-quality visual assets, including digital graphics, marketing materials, featured images and branded content • Create engaging visuals for social media, web, email campaigns and other digital platforms • Ensure all creative output aligns with brand guidelines and maintains visual consistency • Contribute to the evolution and consistency of the brand identity across all channels • Work closely with cross-functional teams, including marketing, product, editorial, and leadership • Manage multiple projects simultaneously, from concept through final delivery

• Own the day-to-day operation, configuration, and ongoing optimization of the platforms that power subscriptions, messaging, consent, analytics, identity, and monetization across our digital news app and website. • Configure and manage subscription and monetization flows in platforms such as Piano, including offers, paywalls, registration flows, entitlement logic, checkout experiences, renewal/cancellation paths, and related business rules. • Own audience engagement and lifecycle messaging operations in platforms such as Braze, including newsletter logic, segmentation, personalization rules, eligibility criteria, triggers, journeys, and campaign setup. • Build, maintain, and troubleshoot integrations and data flows across systems such as Braze, Piano, CMS, identity/authentication platforms, analytics tools, consent management platforms, email service providers, app stores, and workflow automation tools such as Zapier. • Translate business, product, editorial, legal, and growth requirements into clear platform configurations, implementation plans, acceptance criteria, QA steps, launch checklists, and ongoing operational documentation. • Partner with engineering on APIs, webhooks, data-layer requirements, event schemas, app store subscription setup, and other technical dependencies, while directly owning configuration and validation within third-party platforms where appropriate. • Configure, validate, and maintain analytics, tracking, and consent-management implementations, including Google Tag Manager, event tracking, conversion funnels, privacy choices, consent signals, and downstream data flows. • Serve as a hands-on launch and operations owner for subscription, messaging, analytics, consent, and digital product initiatives, monitoring performance after release, troubleshooting cross-system issues, and driving improvements in partnership with engineering, vendors, and internal stakeholders.

• Own our cloud footprint • Lead AI agent development and implementation • Build internal utilities and R&D • Collaborate across Tech, Product, and Analytics leadership • Be a force multiplier for the engineering team

• Build and maintain the SAN.com web ecosystem • Strengthen the codebase with testing and CI/CD improvements • Collaborate across the engineering team • Delight our users through thoughtful product work

• Build new experiences that delight customers. • Own architecture and day-to-day development of our React Native / Expo mobile application. • Partner closely with our API engineers, not as a downstream consumer, but as a co-author of requirements and contracts. • Work side-by-side with the web engineering team to ship cohesive, parallel experiences across platforms; coordinate shared patterns, shared concerns, and shared deadlines. • Collaborate daily with product, design, and QA to translate ambiguous customer problems into clean, shippable solutions. • Set the technical bar for the mobile codebase through architecture, code review, testing strategy, performance work, accessibility, and release engineering. • Mentor and uplevel other engineers and act as a force multiplier rather than a single point of throughput. • Drive technical decisions with a relentless customer focus: what we ship has to work, in the real world, on real devices, for real users.

• Own social media as a core driver of audience growth, engagement and subscriptions • Set and execute platform‑specific strategies across major social platforms, with clear performance goals • Lead the development and testing of social‑native and video‑first formats that drive reach, retention and sharing • Work closely with editors, reporters and designers to translate journalism into compelling, platform‑optimized storytelling • Build strategies that convert social audiences into repeat users, app users and paid subscribers • Monitor and analyze social performance using analytics tools such as Hootsuite, Google Analytics and Parse.ly, and adjust strategies based on audience behavior • Establish best practices for social packaging, voice and experimentation across the organization • Manage, mentor and develop a team of social media strategists • Collaborate with editorial, marketing, brand and tech leadership to align social strategy with broader growth goals • Uphold Straight Arrow’s standards for credible, unbiased journalism across all social platforms.

• Explain the information ecosystem. • Decode bias and information flow. • Investigate system design. • Cover daily news with clarity and urgency. • Create human‑centered stories. • Demystify complexity. • Collaborate across formats. • Use rigorous, transparent methods. • Build a diverse source network.

About Us: Straight Arrow News is dedicated to delivering unbiased, comprehensive news coverage that cuts through the noise of national discourse. We prize stories that make the news feel real and relevant to our audiences’ daily lives. Check us out at www.san.com and on the SAN mobile app. About this role: SAN is hiring a Media, Bias and Algorithms Reporter to investigate how information is built, distributed, distorted and amplified in the digital age – and to explain it with clarity, not cynicism. This is not a traditional media‑industry beat. You won’t often cover newsroom shuffles or corporate M&A. You’ll probe the deeper machinery of the modern information environment: the recommendation engines behind what people see, the structural incentives that create bias (intentional or not), the platforms that mediate nearly every public conversation, and the invisible feedback loops that shape how society understands current events. People increasingly experience the world through systems they don’t control and can barely see. Audiences know bias exists, but most have no way of understanding how it works or why narratives diverge so dramatically across outlets and platforms. Your reporting will give them that power. You’ll decode competing narratives, reveal blind spots in media framing, contextualize how algorithms elevate or suppress certain stories, and help audiences understand why people can see the same event as two different realities. This beat taps directly into one of the country’s most widespread frustrations: navigating a chaotic information landscape where everyone senses distortion, but few understand its mechanics. It is central to SAN’s mission and a clear opportunity for differentiation, filling a gap the broader media rarely covers with depth or transparency. Your work will provide clarity where there is confusion, depth where there is noise, and context where there is polarization. If you want to help audiences see the whole board – not just the headlines – this is the beat for you. Responsibilities: - Explain the information ecosystem. Report how algorithms, platforms, search engines, news feeds, creators and publishers shape public perception, often in ways even they don’t fully understand. - Decode bias and information flow. Track where narratives originate, why they spread, who benefits and what gets lost along the way. - Investigate system design. Analyze how recommendation systems, ranking mechanisms, moderation policies and optimization goals influence what information rises to the top. - Cover daily news with clarity and urgency. Produce quick‑turn analyses and explainers when narratives are forming; identify patterns early and contextualize them for a general audience. - Create human‑centered stories. Connect systemic dynamics to real people – voters, parents, creators and communities – showing tangible impacts and tradeoffs. - Demystify complexity. Make technical, structural and abstract concepts understandable without oversimplifying using plain language, sharp framing and transparent sourcing. - Collaborate across formats. Work with visual, audio and video teams to turn reporting into compelling explainers, short documentaries, interactives and social‑native pieces. - Use rigorous, transparent methods. Where appropriate, design lightweight tests, audits or replicable analyses; publish methodology boxes that explain what you did and what the limits are. - Build a diverse source network. Develop relationships across platforms, search, trust & safety, recommendation, UX, policy, academia, creators and advocacy groups to stay ahead of emerging dynamics. Qualifications: - 7+ years of reporting experience spanning technology, media, platforms, digital culture, politics or information systems. - A reporter’s instinct for pattern‑spotting, source‑building and asking questions that get to the structural “why,” not just the surface “what.” - Working understanding of how systems like TikTok, YouTube, Google Search, Meta’s feeds, and X/Twitter surface and prioritize content (you don’t need to be an engineer, but you should understand the mechanics and incentives). - Demonstrated ability to translate complex or technical topics into clear, trustworthy journalism for a general audience. - Comfort with ambiguity and partial visibility; experience piecing together truth via interviews, documents, research, experiments and creative methodology. - A track record of original, insightful reporting: features, investigations, data‑driven explainers and smart, quick‑turn analysis. - Exceptional researching, writing and storytelling skills; skilled in AP Style. - Knowledge of SEO and experience with CMS (e.g., WordPress) and analytics tools. - Commitment to accuracy, clarity, and unbiased storytelling; meticulous about verification and transparency. - Ability to work under tight deadlines and manage multiple assignments across formats and platforms. - Experience with multimedia or cross‑platform journalism, or a strong willingness to learn. Bonus Qualifications: - Experience covering tech companies, platforms or digital culture. - Familiarity with data journalism techniques (Excel/Sheets; comfort with basic scraping or Python/R is a plus but not required). - Understanding of audience behavior, recommendation dynamics or media studies. - Track record of spotting emerging narratives before they reach the mainstream. - Experience with trust & safety, integrity or platform policy beats. Compensation & Benefits: - The salary range for this position is $90,000-$120,000. - Straight Arrow News offers comprehensive health and wellness coverage that ensures our employees have the care and coverage they need to stay healthy, build current and future financial security and maintain work-life balance. All full-time employees and their dependents are eligible to enroll in our benefits. That includes generous paid time off, paid holidays and floating holidays; health coverage, vision and dental plans; retirement plans like the company's 401(k) plan with company match; and more. Straight Arrow News is committed to providing equal employment opportunities for all applicants and employees, regardless of race, religion, gender, national origin, age, disability, marital status, or veteran status.

• Secure interviews for Straight Arrow News writers on radio, podcasts, TV, and other platforms. • Build and maintain relationships with journalists, producers, press, and media outlets. • Identify and pursue collaborations with organizations that align with our mission to increase visibility. • Develop strategies to position Straight Arrow News as a trusted source in public discourse. • Research and book opportunities for company leaders to speak at conferences and industry events. • Collaborate with editorial and marketing teams to amplify key stories and initiatives. • Track media coverage and provide regular reports on outreach effectiveness. • Draft press releases, media pitches, and talking points.

• Own and optimize paid media strategy across social media, mobile app channels, and digital performance platforms. • Focus on driving high-quality app downloads, newsletter subscriptions, and paywall subscriptions. • Work to continually improve acquisition efficiency. • Plan, execute, and optimize paid acquisition campaigns across various platforms including Meta, TikTok, YouTube, Google UAC, and Snapchat. • Develop campaigns to boost newsletter and subscription growth and retain users. • Track and improve metrics including CPI, CPA, CAC, LTV, retention curves, and more. • Collaborate with SAN team to develop value-based messaging that communicates SAN’s mission, credibility, and differentiation.