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Straight Arrow News

Unbiased. Straight Facts.

Director of Social Media

Social Media ManagerSocial Media ManagerFull TimeRemoteLeadTeam 11-50Since 2021H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

90 days ago

Salary

$137K - $150K / year

Seniority

Lead

Bachelor Degree10 yrs expEnglish

Job Description

Director of Social Media

Straight Arrow News

• Own social media as a core driver of audience growth, engagement and subscriptions • Set and execute platform‑specific strategies across major social platforms, with clear performance goals • Lead the development and testing of social‑native and video‑first formats that drive reach, retention and sharing • Work closely with editors, reporters and designers to translate journalism into compelling, platform‑optimized storytelling • Build strategies that convert social audiences into repeat users, app users and paid subscribers • Monitor and analyze social performance using analytics tools such as Hootsuite, Google Analytics and Parse.ly, and adjust strategies based on audience behavior • Establish best practices for social packaging, voice and experimentation across the organization • Manage, mentor and develop a team of social media strategists • Collaborate with editorial, marketing, brand and tech leadership to align social strategy with broader growth goals • Uphold Straight Arrow’s standards for credible, unbiased journalism across all social platforms.

Job Requirements

  • 10+ years of experience leading social media strategy and audience growth for a media company or publisher
  • Proven track record using social platforms, especially social video, to drive meaningful engagement and subscription growth
  • Deep understanding of how major social platforms and algorithms function, and techniques for building cult-like followings on Facebook, Instagram, TikTok, Reddit, X, Bluesky, YouTube and others
  • Strong analytical instincts; comfortable using performance data to guide decisions and experimentation
  • Experience managing and developing teams in a fast‑paced media environment
  • Ability to balance journalistic integrity with platform‑native storytelling and optimization
  • Familiarity with AP Style, SEO, CMS tools and audience analytics platforms
  • Highly organized, detail‑oriented and comfortable working across teams and deadlines
  • Collaborative, communicative and creative
  • Strong interest in media, trust and audience behavior; strong understanding of the current media landscape.

Benefits

  • Comprehensive health and wellness coverage
  • Generous paid time off
  • Paid holidays
  • Floating holidays
  • Health coverage
  • Vision and dental plans
  • Retirement plans like the company's 401(k) plan with company match
  • More

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