• Support the preparation and publishing of digital content across Ascension’s platforms, including podcasts, websites, email, and social media • Assist marketers and producers in packaging content for different platforms, ensuring messaging and formatting are optimized for each channel • Help coordinate content launches by tracking timelines, assets, and deliverables • Draft and proofread basic marketing copy, such as descriptions, show notes, social captions, and email content • Upload and organize content within content management systems and marketing tools • Perform quality checks to ensure content is accurate, properly formatted, and published on schedule • Collaborate with marketing team members to execute campaigns for podcasts and videos • Assist with audience engagement efforts, such as monitoring comments, feedback, or performance metrics • Support day-to-day administrative tasks related to content production and marketing workflows • Learn and apply best practices for digital marketing, content distribution, and platform-specific strategies

• Write high-quality, SEO-led blogs, landing pages, and website content • Plan and structure comprehensive content pillars and topic clusters for clients • Conduct in-depth market, competitor, and audience research

• Lead the ongoing creation of fresh content for the property learning center and website to attract site visitors through search, social, and our email subscribers • Write and edit articles about the Texas A&M University lifestyle, off-campus living, etc. • Appear on camera answering your peers' top questions about student living near Texas A&M University • Produce monthly email newsletters, including copywriting, design, and distribution • Assist with website updates, especially blog posts and landing pages • Write, edit, and assist with designing resources for the Learning Center, including eBooks, fact sheets, and more • Assist in planning, organizing, and creative directing photo and video shoots for use on the property’s social media accounts and marketing materials • Work with the marketing and leasing team to identify, recruit, and select brand ambassadors for the project • Assist with other duties and special projects as assigned

• Oversee the development, optimization and performance of the company's website, ensuring it delivers a seamless user experience, aligns with the company’s brand and serves as an effective tool for lead generation and conversion. • Develop and implement comprehensive SEO strategies that drive organic growth, improve search rankings (including LLMs) and increase website traffic. Stay ahead of search engine algorithm changes and continuously optimize on-page and technical SEO. • Lead the strategy and execution of marketing automation platforms (e.g., Marketo, 6sense, etc.) to drive personalized marketing efforts, nurture leads through the funnel and enhance client engagement. • Build and maintain a robust analytics infrastructure to track, report and analyze digital marketing performance. Develop dashboards and KPIs to monitor key metrics, including website traffic, conversions, lead quality and marketing ROI. Provide actionable insights to optimize performance across all marketing channels. • Collaborate closely with demand generation, product marketing, content teams, RevOps, and sales to ensure that marketing initiatives align with business objectives and go-to-market strategies. • Implement A/B testing strategies across web pages, email campaigns and marketing workflows to continuously optimize conversion rates and user engagement. • Work closely with external vendors, agencies and partners to execute marketing initiatives. • Evaluate and optimize the marketing technology stack, ensuring effective use of tools like marketing automation platforms, CRM, analytics tools and SEO tools. • Stay current on digital marketing trends, best practices and new technologies, making recommendations to improve marketing capabilities and outcomes. • Lead, mentor, and inspire a high-performing global Marketing team, fostering a culture of collaboration, accountability, and innovation.