Reflex Media, Inc.

• SaaS platform administration, access management, and end-user lifecycle management • Manage employee onboarding and offboarding procedures, including equipment provisioning, account setup, system access, roles and permissions, and access removal. • Troubleshoot application, access, authentication, and integration issues. • Conduct periodic access reviews and maintain accurate records of applications, ownership, licensing, and user access. • Provide timely hardware, software, and system support to employees. • Manage and resolve help desk ticketing requests, escalating issues when appropriate. • Develop, document, and follow help desk procedures, support protocols, tutorials, and knowledge base articles in Confluence and other systems.

• Set and execute the People agenda for Seeking, STNDRDS, and Standards • Own org design, workforce planning, and visibility into org health, team dynamics, and manager effectiveness • Redesign hiring bars to screen for 'always ask' mindset • Rebuild onboarding as a cultural install • Model lean and leveraged People function behavior • Help design and run Value Creator System and Certainty Framework • Own the compensation model for the organization • Design and defend the base pay structure and profit share

• Manage and mentor at least one direct report • Own the PR and Communications strategy for Seeking.com • Build a quarterly development plan for each direct report • Write press releases, media alerts, pitch letters, and more • Pitch directly to journalists and maintain relationships • Prepare Co-CEOs with briefing materials for appearances • Oversee the creation and maintenance of a curated book of Seeking members • Serve as the day-to-day client lead for outside agencies • Monitor the news cycle continuously

• Translate direction into actionable recruiting plans and deliver effective, high-quality results. • Operate with a high degree of ambition, proactively recommending sourcing initiatives (including campus recruitment and community engagement) without waiting for direction. • Actively source, pursue, and engage high-performing passive candidates from tech companies, marketing agencies, creative studios, AI/ML teams, startups, and top universities. • Utilize advanced sourcing tools and methods including Boolean/X-ray searches, AI-driven sourcing platforms, talent intelligence tools, competitive talent mapping, portfolio platforms, and niche industry communities. • Build and maintain deep pipelines for high-priority roles across Tech, Product, Marketing, Creative, Data/AI, IT, and Customer Support. • Conduct thorough screenings focused on skill, culture fit, ambition, communication, and alignment with Reflex Media’s standard of excellence. • Deliver a polished, professional candidate experience with timely communication and an executive-level presence. • Guide candidates through the hiring process with clarity and consistency. • Work closely with hiring managers and leadership, guided by the Director of Business Operations, to refine role requirements and ensure hiring needs are understood and executed effectively. • Support leadership in maintaining high hiring standards by presenting well-vetted, high-quality candidates. • Represent Reflex Media as a brand ambassador, delivering a compelling, high-end narrative about our culture, mission, and opportunities. • Partner with internal teams to enhance visibility through strategic messaging, recruitment content, campus engagement, and industry networking. • Maintain structured and accurate documentation within the ATS (JazzHR or equivalent). • Track and analyze recruiting metrics, including sourcing channel performance, time-to-fill, pipeline activity, and quality of hire. • Recommend process improvements to support a world-class, scalable recruiting function. • Build relationships with top colleges, competitive academic programs, and relevant professional associations. • Participate in networking events, campus activities, portfolio showcases, and industry communities to expand Reflex Media’s talent reach. • Manage confidential requisitions discreetly, navigating sensitive replacements with professionalism and strict confidentiality.

• Draft press releases, media alerts, pitch emails, op-eds, Q&As, fact sheets, executive bios, and briefing books for review • Pitch journalists, editors, podcast bookers, producers, bloggers, and influencers directly on the beats you own • Build and grow personal media relationships across dating, lifestyle, business, consumer tech, and culture beats • Maintain personal media-readiness: keep talking points current and be comfortable on camera and in audio • Respond to inbound media requests with speed and route information across the company • Identify and act on PR opportunities through Qwoted, HARO, and similar platforms daily • Help trend-hijack: bring at least two news-cycle insertion opportunities to the Senior PR Manager every week with a draft pitch attached • Edit and proofread your own work and your peers' work to AP-style standard before it goes to management • Complete media training as the company offers it • Run the day-to-day operations of the member casting book under management’s direction • Recruit members into the book continuously • Vet members for media-readiness, brief them on outlet, journalist, angle, and message tracks before every press interaction • Match the right member to the right journalist request and coordinate availability inside hours • Manage all NDAs, consent forms, and post-interview follow-ups for member interviewees • Keep the casting book tagged, searchable, and current • Help build the pipeline of podcast, interview, and speaking opportunities for our Co-CEOs • Draft briefing materials, narrative arcs, and message tracks for executive appearances • Research awards relevant to the brand and prepare submissions for the manager's review • Coordinate stage and panel opportunities at relevant conferences • Monitor news, newsletters, X, and competitor PR daily across dating, relationships, lifestyle, business, and tech • Maintain a running calendar of recurring cultural moments and pre-build pitches around them • Track competitor PR activity and flag where they are taking share of conversation we should be contesting • Maintain media lists, pitch calendars, journalist contact databases, and CRM tracking • Maintain the PR asset library: approved imagery, boilerplates, key messaging, executive bios, and media kits • Monitor daily media coverage using Muck Rack, Cision, Meltwater, Google Alerts, and similar tools • Compile weekly coverage summaries and contribute to monthly PR reports • Maintain SOPs and process documentation for recurring workflows • Help maintain crisis communication resources and contact lists

• Support drafting press releases, media alerts, pitch emails, Q&As, fact sheets, executive bios, and briefing documents for review by the Senior PR Manager and PR Specialist • Support incoming media requests by gathering information and routing approvals internally • Maintain media lists, pitch calendars, and journalist contact databases • Maintain personal media-readiness: keep talking points current and be comfortable on camera and in audio • Monitor and organize daily media coverage; prepare summaries and internal reports • Research journalists, influencers, podcasts, and media opportunities relevant to the brand • Support outreach efforts to media contacts and influencers under the Senior PR Manager's and PR Specialist's direction • Help create media kits, fact sheets, executive bios, Q&As, and briefing documents • Track competitor PR activity and flag interesting items to the team • Help coordinate award submissions and speaking opportunities • Identify PR opportunities through Qwoted, HARO, and similar platforms daily • Surface trending topics and cultural conversations the team should consider hijacking • Flag potential reputation or media risks to the Senior PR Manager when identified • Own the day-to-day operations of the Seeking member casting book under management's review • Prepare member briefing packets ahead of press interviews (outlet, journalist, angle, talking points) • Help match members to journalist interview requests and coordinate availability • Manage NDAs, consent forms, and post-interview follow-ups for member interviewees • Support day-to-day communication with our outside agency partners in the UK and US • Schedule meetings and maintain calendars for PR initiatives • Track deadlines, deliverables, approvals, and follow-up items across projects • Surface agency performance issues to the manager early and with specifics • Create and update Jira tickets and maintain organized project workflows • Gather materials and agenda items for team meetings • Maintain calendars, trackers, and shared planning documents • Update SOPs and process documentation for recurring workflows • Support integrated campaign coordination across PR, creative, social, and digital teams • Maintain PR asset libraries: approved imagery, messaging documents, and executive materials • Proofread communications for grammar, formatting, tone, and brand consistency • Monitor daily media coverage across digital, print, broadcast, and social channels • Compile media coverage reports and basic PR performance metrics • Track media outreach activity and coverage opportunities in internal systems • Support coordination of interviews, press opportunities, and media activations • Help prepare weekly and monthly reporting summaries for leadership

• Own Seeking's multi-channel content strategy end to end • Build and operate the editorial calendar across owned and earned surfaces • Own content creation end to end, from concept and brief through delivery and publication • Source the right executor for each piece of work, whether that is Seeking's Social, Creative, or Production team, a freelancer, an agency, or a creator • Manage the working relationship, the scope, and the brief • Define scope, timeline, quality bar, and success criteria for every piece, and hold them • Build content engineered to surface in Google, AI Overviews, YouTube, short-form social platforms, and through Seeking's official brand profiles on Reddit, Quora, and similar communities • Develop and execute link-building and topical authority strategies that strengthen domain authority and brand citation frequency

• Own the full experimentation program end-to-end as a hands-on operator. • Design the test, build the audience, ship the variant, read the result, and write the recommendation before the next standup. • Set the testing roadmap, run rigorous experiments across paid media, lifecycle, landing pages, onboarding, and creative. • Report to the Director of Growth & Lifecycle Marketing and partner closely with Data & Analytics, AI, Product, Engineering, Creative, and Brand. • Build, maintain, and prioritize a comprehensive testing roadmap across paid media and other channels. • Conduct deep post-experiment analysis and present findings to cross-functional stakeholders.

• Own and defend the Seeking product roadmap across web and native mobile. • Personally lead the highest-impact product bets from concept through launch. • Design and prototype features in Framer, Stitch, Claude Design or code before they touch the engineering backlog. • Write specifications, user stories, and acceptance criteria so clean that engineers using Claude Code can build directly from them. • Coach a small team of Product Associates and mid-level Product hires through real work.

• Create engaging short-form and long-form content for TikTok, Instagram Reels, YouTube Shorts, Facebook, and X/Twitter. • Appear on camera regularly in social videos, livestreams, and branded content. • Independently shoot, edit, and package social-first content with fast turnaround times. • Produce polished, high-performing video edits using platform-native styles, trending formats, motion graphics, captions, transitions, sound design, and pacing optimized for engagement. • Design compelling social graphics, thumbnails, text overlays, meme content, and promotional assets for social distribution. • Use AI creative tools to generate images, concepts, visual assets, thumbnails, and content variations that enhance social storytelling and production efficiency. • Leverage AI-assisted workflows for ideation, scripting, image generation, content repurposing, and creative experimentation. • Monitor social trends, memes, creators, and emerging platform behaviors to proactively identify viral content opportunities. • Develop content concepts that align with trending conversations while maintaining brand voice and positioning. • Assist in building monthly social content calendars and campaign concepts for brand and executive social channels. • Create weekly trend and competitive analysis reports to support content strategy and creative direction. • Collaborate cross-functionally with marketing, creative, and leadership teams to execute campaigns and brand initiatives. • Stay current on evolving social platform algorithms, editing trends, AI creative tools, and creator best practices.