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Role Description We are looking for a Growth Marketing Manager who can drive high-quality B2B Demand generation, enterprise pipeline growth, and digital marketing campaigns across global markets. This role is ideal for someone who understands B2B SaaS marketing, performance marketing, and demand generation — and can work closely with Sales to generate qualified leads and revenue opportunities. As a Growth Marketing Manager, you will be responsible for planning and executing digital marketing and demand generation campaigns to drive enterprise leads, account engagement, and pipeline growth for RChilli’s AI-powered HRTech solutions. You will work closely with Sales, SDRs, Content, and Leadership teams to improve: - Enterprise lead generation - Marketing Qualified Leads (MQLs) - Sales Qualified Leads (SQLs) - Campaign performance - Pipeline contribution - Revenue growth This is a highly result-oriented role focused on lead quality, conversions, and business impact. Key Responsibilities - Growth & Demand Generation - Plan and execute B2B demand generation campaigns for enterprise SaaS and HRTech solutions - Generate high-quality leads through digital marketing channels - Improve MQL to SQL conversion rates - Drive pipeline growth and revenue opportunities - Optimize campaigns for better lead quality and ROI - Digital & Performance Marketing - Manage and optimize campaigns across: - LinkedIn Ads - Google Ads - Email Marketing - Retargeting Campaigns - Webinars & Virtual Events - Content Marketing Campaigns - Account-Based Marketing (ABM) - Account-Based Marketing (ABM) - Support ABM campaigns targeting enterprise and mid-market accounts - Engage HR leaders, Talent Acquisition teams, and business decision-makers - Work closely with Sales teams to improve account engagement - Funnel & Campaign Optimization - Track campaign performance and improve conversion rates - Analyze: - CPL (Cost Per Lead) - CTR (Click Through Rate) - SQL Conversion - Campaign ROI - Pipeline Contribution - Use data-driven insights for campaign optimization - AI & Marketing Automation - Use AI tools and marketing automation platforms for campaign execution and optimization - Leverage tools like ChatGPT and AI-powered marketing platforms for content creation and campaign efficiency - Collaboration - Work with Sales, SDR, Content, and Design teams - Align campaigns with GTM priorities and business goals - Maintain strong coordination between Marketing and Sales teams Qualifications - MBA in Marketing, Business, Sales, or related field - 3–5 years of experience in: - Growth Marketing - Demand Generation - Performance Marketing - B2B SaaS Marketing Requirements - LinkedIn Ads & B2B Paid Campaigns - Lead Generation & Demand Generation - Google Ads & Performance Marketing - Marketing Automation - Funnel Optimization - Campaign Analytics & Reporting - B2B SaaS Marketing Nice to Have - Experience in SaaS / IT services / consulting firms - Familiarity with CRM tools (Salesforce, HubSpot, etc.) - Exposure to AI tools (ChatGPT, Claude, Jasper, etc.) - Prior experience in B2B demand generation campaigns targeting enterprise ecosystems such as SAP, ServiceNow, HCM, ERP, HRMS, or enterprise technology platforms - Experience working with or marketing to enterprise clients similar to SAP, ServiceNow, ATS, HRTech, or digital transformation ecosystems will be a strong advantage Company Description Welcome to RChilli Careers – Where Innovation Meets Opportunity. At RChilli, we’re not just shaping the future of recruitment technology – we’re creating it. As a global leader in parsing, matching, and data enrichment, our solutions empower businesses across 50+ countries to hire better talent faster. Our culture thrives on collaboration, creativity, and cutting-edge innovation, driven by a shared mission to revolutionize HR technology.

Role Description We are looking for a B2B Demand Generation Specialist with hands-on experience in generating enterprise demand specifically for SAP and/or ServiceNow solutions. This role focuses on building qualified pipeline through targeted enterprise campaigns, not just lead volume. You will work on account-based marketing, multi-channel campaigns, and AI-driven optimization to drive meetings and opportunities. Key Responsibilities - Execute Account-Based Marketing (ABM) strategies - Plan and execute demand generation campaigns for: - SAP services / implementations / integrations - ServiceNow solutions / workflows - Target enterprise accounts and decision-makers - Run campaigns across: - LinkedIn Ads (primary channel) - Google Ads - Email / outbound campaigns - Drive campaigns for webinars, demos, case studies, and whitepapers - Create messaging aligned with enterprise pain points - Generate qualified leads → meetings → pipeline - Work with SDR/Sales teams to improve: - Lead quality - Conversion rates - Focus on pipeline impact, not just CPL - Use AI tools for: - Ad copy and campaign messaging - Audience targeting and segmentation - Campaign optimization and insights - Continuously improve performance using data - Manage tracking (UTMs, pixels, CRM integration) - Analyze metrics (CTR, CPL, SQLs, pipeline value) - Share insights and optimize campaigns - Work with content/design for enterprise-ready assets - Align with sales on ICP, accounts, and feedback loops Qualifications - 3–5 years of experience in B2B Demand Generation / Performance Marketing - Experience working in enterprise / IT services / SaaS environment - Hands-on exposure to: - SAP ecosystem OR ServiceNow platform (preferred) - Strong experience in: - LinkedIn Ads (must-have) - ABM (Account-Based Marketing) - B2B funnel management - Proven ability to generate: - Enterprise leads - Qualified meetings - Pipeline contribution - Strong understanding of: - Enterprise buying cycles - Multi-stakeholder decision-making Requirements - Must Have: - Experience in enterprise demand generation - Ability to target and engage enterprise decision-makers - Strong ownership of pipeline and performance metrics - Nice to Have: - Experience in SAP / ServiceNow ecosystem - Experience in SaaS / IT services / consulting firms - Familiarity with CRM tools (Salesforce, HubSpot, etc.) - Exposure to AI tools (ChatGPT, Claude, Jasper, etc.)

Role - B2B Gemand Gen Specialist ( ERP/SAP or ServiceNow) Work Mode - Remote ( for Filipino Citizen) Exp - 3 to 5 Years Shift timing - EST Working hours Job Role & Responsibilities About the Role We are looking for a B2B Demand Generation Specialist with hands-on experience in generating enterprise demand specifically for SAP and/or ServiceNow solutions. This role focuses on building qualified pipeline through targeted enterprise campaigns, not just lead volume. You will work on account-based marketing, multi-channel campaigns, and AI-driven optimization to drive meetings and opportunities. (CIOs, CTOs, HR Heads, etc.) - Execute Account-Based Marketing (ABM) strategiesKey Responsibilities - Enterprise Demand Generation (Core Focus) - Plan and execute demand generation campaigns for: - SAP services / implementations / integrations - ServiceNow solutions / workflows - Target enterprise accounts and decision-makers Campaign Execution (Multi-Channel) - Run campaigns across: - LinkedIn Ads (primary channel) - Google Ads - Email / outbound campaigns - Drive campaigns for webinars, demos, case studies, and whitepapers - Create messaging aligned with enterprise pain points Pipeline & Conversion Ownership - Generate qualified leads → meetings → pipeline - Work with SDR/Sales teams to improve: - Lead quality - Conversion rates - Focus on pipeline impact, not just CPL AI & Optimization - Use AI tools for: - Ad copy and campaign messaging - Audience targeting and segmentation - Campaign optimization and insights - Continuously improve performance using data Tracking & Analytics - Manage tracking (UTMs, pixels, CRM integration) - Analyze metrics (CTR, CPL, SQLs, pipeline value) - Share insights and optimize campaigns Collaboration - Work with content/design for enterprise-ready assets - Align with sales on ICP, accounts, and feedback loops Technical background 3–5 years of experience in B2B Demand Generation / Performance Marketing Experience working in enterprise / IT services / SaaS environment Hands-on exposure to: - SAP ecosystem OR ServiceNow platform (preferred) Strong experience in: - LinkedIn Ads (must-have) - ABM (Account-Based Marketing) - B2B funnel management Proven ability to generate: - Enterprise leads - Qualified meetings - Pipeline contribution Strong understanding of: - Enterprise buying cycles - Multi-stakeholder decision-making Minimum skills we look for Must Have - Experience in enterprise demand generation - Ability to target and engage enterprise decision-makers - Strong ownership of pipeline and performance metrics Nice to Have - Experience in SAP / ServiceNow ecosystem - Experience in SaaS / IT services / consulting firms - Familiarity with CRM tools (Salesforce, HubSpot, etc.) - Exposure to AI tools (ChatGPT, Claude, Jasper, etc.)