This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone. Our client is a growing company seeking a Marketing Manager to build and lead its digital marketing strategy from the ground up. This role offers the opportunity to define brand positioning, establish a strong digital presence, and lead future team growth while shaping how the company is perceived in the market. Location Fully Remote | 9 AM – 5 PM EST Role Overview The Marketing Manager will lead digital marketing strategy across brand positioning, content development, social media, website optimization, and campaign performance. This is a high-ownership leadership role designed for someone who can work strategically from a blank canvas, make key brand decisions, and build systems that support long-term growth. Key Responsibilities Brand Strategy & Positioning - Develop and execute a comprehensive digital marketing strategy to build brand awareness, engagement, and customer loyalty. - Define how the brand should be positioned and differentiated in the market. - Lead website and online presence updates to align with brand identity and target audience expectations. Content Strategy & Execution - Build and manage the social media calendar across platforms such as Instagram, Facebook, and LinkedIn. - Develop content strategies that include social posts, video concepts, blog content, infographics, and other digital formats. - Oversee content creation to ensure alignment with brand voice, positioning, and business objectives. Team Leadership & Growth - Lead key marketing initiatives from planning through execution. - Make strategic decisions around future marketing team expansion, including hiring and mentoring new team members. - Ensure campaigns are delivered on time, within budget, and tied to measurable outcomes. Website & Digital Asset Optimization - Improve website content, landing pages, and user experience to strengthen digital performance. - Apply SEO best practices to improve search visibility and organic traffic. - Support digital asset optimization across campaigns and owned channels. Analytics & Reporting - Monitor digital performance using tools such as Google Analytics 4 and platform insights. - Track campaign performance, website traffic, and engagement metrics. - Deliver regular reporting with clear recommendations for optimization and growth. Qualifications Experience - 4+ years of digital marketing experience with proven success building strategies from the ground up. - Strong background in brand strategy, content creation, and social media execution. - Experience working within startups or fast-growing businesses where adaptability and initiative are critical. Skills - Strong knowledge of SEO, website optimization, and digital performance measurement. - Strong understanding of content strategy across social and digital channels. - Ability to lead brand-building initiatives with strategic clarity. - Excellent written and verbal English communication skills. - Strong leadership and team development capabilities. What Success Looks Like - A clear and recognizable digital brand presence is established. - Social media engagement and audience growth improve across priority channels. - Content strategy supports business goals and resonates with target audiences. - Website performance improves through better content and optimization. - Marketing team growth is supported through strong hiring and leadership decisions. - Digital campaigns contribute directly to brand awareness and measurable growth. Opportunity This role offers the opportunity to lead digital marketing from the ground up within a growing company where strategic brand work directly influences long-term growth. The person in this role will shape how the company presents itself digitally while building systems, content, and team structure for future scale. Application Process: To be considered for this role these steps need to be followed: - Fill in the application form - Record a video showcasing your skill sets

• Execute co-marketing programs that generate partner-sourced and partner-influenced pipeline • Support joint ABM and account-targeting initiatives with strategic partners • Build and launch joint campaigns (webinars, email, paid media, content syndication) • Own partner marketing content and experience within the partner portal • Measure campaign performance across pipeline, engagement, and ROI

• Lead the strategy, execution, and continuous evolution of client marketing across a portfolio of digital banking brands. • Own and drive measurable business outcomes, ensuring all marketing engagements deliver growth and strengthen client partnerships. • Manage and grow multiple client relationships simultaneously, maintaining high standards for strategic thinking and execution. • Translate client business objectives into effective marketing strategies, positioning, and go-to-market plans. • Navigate complex client organizations and influence senior stakeholders to drive alignment and decision-making. • Integrate AI into marketing workflows, strategy development, and execution to enhance efficiency, quality, and insights. • Oversee the full lifecycle of marketing initiatives, from strategy through execution and ongoing optimization. • Collaborate cross-functionally with creative, product, delivery teams, and external partners to ensure cohesive and effective output. • Identify and pursue opportunities to expand client relationships, introduce new capabilities, and increase overall impact. • Present strategic recommendations and performance insights to executive audiences with clarity and confidence. • Simplify complex ideas and guide clients toward informed, effective decisions. • Lead and align internal teams to deliver high-quality work in support of client goals. • Foster a collaborative, high-performance team environment that balances accountability with support. • Challenge existing approaches and introduce innovative ideas to elevate marketing effectiveness. • Operate effectively in fast-paced, ambiguous environments, adapting strategies as needed. • Take full ownership of client success, treating each engagement as a long-term partnership. • Continuously seek opportunities to improve ways of working, unlock new value, and drive excellence across all engagements.

Who We Are We are a fast-growing SaaS company focused on delivering innovative solutions to our clients. With a strong foundation built on leadership relationships and industry expertise, we are expanding our product offerings and looking for a marketing leader to help drive awareness, engagement, and growth. Who You Are We are seeking a SaaS Marketing Manager who understands how to market software products in a B2B environment. This role is ideal for someone who is both strategic and hands-on—capable of building marketing initiatives from the ground up while executing day-to-day campaigns. Unlike traditional organizations, we do not have a dedicated sales team. Our growth is driven by leadership relationships and industry credibility. Your role will be to amplify that foundation, create demand, and position our products effectively in the market. What You'll Do Key Responsibilities - Develop and execute marketing strategies for existing and new SaaS products - Create clear, compelling messaging and positioning for target audiences - Build and manage digital marketing campaigns (email, LinkedIn, content, etc.) - Support product launches and feature rollouts with coordinated marketing efforts - Collaborate with leadership to leverage existing relationships and drive pipeline - Collaborate with affiliated companies for cross marketing campaigns - Own content creation including website copy, case studies, thought leadership, and collateral - Analyze campaign performance and optimize for engagement and conversion - Manage external vendors or freelancers as needed What You Bring Requirement Must have - 4–7+ years of marketing experience, with direct experience in SaaS Required - Strong understanding of B2B marketing strategies and customer journeys - Proven ability to execute marketing initiatives independently - Experience building or scaling marketing efforts in a lean environment - Excellent written and verbal communication skills - Ability to translate complex products into clear, value-driven messaging Nice to Have - Experience in healthcare SaaS or related industries - Familiarity with long-term care, healthcare operations, or clinical environments - Experience marketing multiple product lines or platform-based solutions What Success Looks Like - Increased visibility and awareness of our products - Consistent, high-quality marketing output across channels - Strong alignment between product messaging and market needs - Measurable growth in engagement, leads, and customer interest What We Offer Salary: $120k, commensurate with the selected candidate’s qualifications. Benefits: Competitive Paid Time Off (PTO) 401-K Medical, Dental, Vision and FSA Plan. Flexible work schedule/remote work