Plateful

• We're looking for a performance-focused Video Editor to create high-converting direct response ads for Meta, TikTok, AppLovin, and other paid channels. • This isn't a cinematic editing role. We care about hooks, storytelling, pacing, retention, and conversions. Every edit should be built to sell. • You'll work closely with our Creative Strategists to turn scripts into ads that capture attention, keep viewers watching, and drive purchases.

• Design high-converting static ads for Meta, TikTok, AppLovin, Google, Amazon, and other paid marketing channels • Use AI tools daily to create product imagery, brand assets, ad creatives, mockups, and marketing visuals • Create email marketing assets • Design engaging social media content, including carousels, infographics, and promotional graphics • Develop and maintain brand assets and visual identity systems • Design print materials for marketing campaigns, retail, and brand initiatives • Retouch and enhance product photography and lifestyle imagery • Collaborate closely with Creative Strategists and Media Buyers to improve concepts before production • Contribute ideas that improve creative performance, not just visual execution

Role Description We're looking for a performance-focused Video Editor to create high-converting direct response ads for Meta, TikTok, AppLovin, and other paid channels. This isn't a cinematic editing role. We care about hooks, storytelling, pacing, retention, and conversions. Every edit should be built to sell. You'll work closely with our Creative Strategists to turn scripts into ads that capture attention, keep viewers watching, and drive purchases. The best editors don't just cut footage—they understand the message, choose the right visuals for every sentence, and make every second count. Qualifications - Proven experience editing videos for DTC eCommerce brands (required) - Strong portfolio of high-performing direct response ads - Exceptional storytelling and pacing skills - Strong familiarity with leading DTC brands such as Hismile, Ryze, Grüns, IM8, Seranova, and similar performance-driven brands - Highly proficient with AI editing workflows - Strong understanding of organic content formats and social media trends - Excellent written and spoken English - Able to work full-time in a fast-paced remote environment - Comfortable receiving feedback and iterating quickly Requirements - Have never worked with a DTC eCommerce brand - Only edit cinematic, YouTube, or corporate videos - Rarely use AI in your editing workflow - Don't understand direct response advertising - Cannot commit to a full-time schedule - Prefer detailed hand-holding instead of taking ownership Benefits - Competitive monthly salary - Monthly performance bonuses - Stable, full-time remote position - Work alongside a high-performing creative team - Access to training and resources to become a better performance marketer - No micromanagement. If your work is delivered on time and performs, we trust you to manage your own schedule. How to Apply As part of your application, please include: - The DTC brands you've worked with - Examples of ads you personally edited - Your portfolio or showreel - Your expected monthly salary (USD) - Your availability and time zone Important: Please only submit work that you personally edited. We review every portfolio carefully and verify experience during the interview process.

Role Description This is not a production design role. You'll work closely with our Creative Strategists and Media Buyers to create high-performing creative across paid advertising, social media, email, web, print, and product launches. We're looking for someone who understands that great design isn't just about making things look good—it drives sales. You should have strong creative instincts, understand what makes visuals convert, and feel comfortable challenging ideas when you see a better solution. If a brief doesn't make sense, we expect you to speak up—not execute it blindly. What You'll Do - Design high-converting static ads for Meta, TikTok, AppLovin, Google, Amazon, and other paid marketing channels - Use AI tools daily to create product imagery, brand assets, ad creatives, mockups, and marketing visuals - Create email marketing assets - Design engaging social media content, including carousels, infographics, and promotional graphics - Develop and maintain brand assets and visual identity systems - Design print materials for marketing campaigns, retail, and brand initiatives - Retouch and enhance product photography and lifestyle imagery - Collaborate closely with Creative Strategists and Media Buyers to improve concepts before production - Contribute ideas that improve creative performance, not just visual execution Qualifications - 3–5+ years of graphic design experience, preferably within DTC eCommerce - DTC eCommerce experience is required - A portfolio demonstrating exceptional marketing creative and strong commercial design skills - Outstanding design taste with a premium, clean, modern aesthetic - Someone who thinks strategically, catches problems early, and proactively suggests better creative solutions - Advanced proficiency in Adobe Creative Suite (Photoshop and Illustrator are essential) - Comfortable using AI tools daily (Higgsfield, Midjourney, ChatGPT, Flux, or similar) to improve creative output and efficiency - Ability to produce high-quality work in a fast-paced, high-volume environment - Highly organised, self-motivated, and able to work independently with minimal supervision - Excellent written and spoken English communication skills Requirements - Are applying as an agency rather than an individual - Do not have DTC eCommerce design experience - Cannot commit to full-time work aligned with the CET time zone - Prefer simply following instructions rather than thinking critically - Are not open to feedback and continuous improvement - Struggle to work independently in a fast-paced environment Benefits - Competitive monthly compensation (discussed during the interview process) - Fully remote position - Direct ownership over creative that impacts company growth and revenue - Opportunity to work across Meta, TikTok, Google, AppLovin, Amazon, Shopify, email, and retail marketing - Fast-moving environment with minimal approval layers - A talented, ambitious team focused on building one of the fastest-growing brands in the category - Significant opportunity for growth as the company continues to scale

• Build and maintain Shopify store and standalone landing pages using HTML, CSS, and JavaScript (pixel-perfect from Figma). • Craft high-converting landers, product pages, and promotional micro-sites with responsive design and cross-browser compatibility. • Own the frontend inside CheckoutChamp: style checkout flows, order bumps, and upsell pages to match brand guidelines and maximize CRO. • Optimize page load speed, Core Web Vitals, and mobile experience. • Implement and maintain client-side and server-side tracking across Shopify, CheckoutChamp, and custom landers: Google Tag Manager DataLayer, GA4, and other ad platform scripts. • Extend Shopify functionality using Liquid templates, Storefront API, and custom apps. • Integrate funnels with third-party APIs. • Build and manage webhook-driven workflows between Shopify, CheckoutChamp, and backend systems. • Write automation scripts in Node.js, Python, or PHP to handle workflows across the organization. • Build lightweight internal tools that replace manual spreadsheet work. • Deploy and maintain services on AWS: Lambda, API Gateway, S3, RDS, CloudWatch, SQS/SNS, EC2 • Apply security best practices for handling customer data, PII, and payment information. • Use Git for all development. feature branches, PRs, code reviews, and CI/CD pipelines. • Partner closely with media buyers, CRO specialists, and marketing ops to translate business needs into technical implementations. • Document all tracking setups, automation flows, and integration architecture.

• Own the product pipeline from concept to launch. • Brief and manage external industrial designers, packaging designers, and factory design teams. • Drive the commercial side of product expansion. • Work directly with the CEO, the China sourcing team, and suppliers to take new products from idea to shelf-ready. • Build the business case for each launch, including costs, pricing, and margins.

Role Description We're hiring a Retention & Lifecycle Lead to own the customer lifecycle of Plateful end-to-end. This is not a project management or coordinator role. You will be responsible for the performance, strategy, and growth of our email and SMS channels, as well as managing all the customer communication pipeline. Execution support comes from an external agency (for now), but you are the owner of the outcome, not the person waiting on the agency's next update. You set strategy, identify opportunities, make decisions, and hold the agency accountable for execution. The agency is an extension of your team, not the driver of the program. You report directly to the CMO. Key Responsibilities - Revenue & Retention Ownership - Own email/SMS as a revenue channel. - Drive retention revenue, repeat purchase rate, and customer LTV. - Develop strategies to maximize subscriber value across the full lifecycle. - Lifecycle Marketing & Automation - Own all flows and automated customer journeys (onboarding, conversion, post-purchase, win-back, retention). - Continuously test and optimize flows against customer behavior. - Identify gaps and build new automation opportunities. - Product Education & Returns Reduction - Ensure customers know how to get the most out of their cookware (care, use, seasoning where relevant). - Direct the agency on education sequences that reduce returns and build product confidence. - Partner with CX and creative to find where customers drop off or get confused. - Strategic Performance Analysis - Analyze campaign and flow performance. - Identify winning and losing messaging angles. - Translate insights into recommendations: what to test, scale, revise, or kill. - Agency & Vendor Leadership - Own the relationship with the email/SMS agency: set priorities, review deliverables, hold them accountable. - Review and approve copy/creative before anything goes live. - Run regular performance reviews, no set-and-forget. - Deliverability & List Health - Own sender reputation and inbox placement. - Manage segmentation, suppression, engagement-based sending, and list hygiene. - Ensure promotional cadence supports long-term list health, not just short-term revenue. - Campaign Planning & Execution - Build and maintain the campaign calendar, aligned to inventory, launches, and seasonal moments. - Balance revenue generation with list sustainability. - Reporting & Forecasting - Build reporting that gives visibility into revenue contribution, flow/campaign performance, retention metrics, and deliverability health. - Present findings and recommendations directly to the CMO. - Forecast channel performance and flag growth opportunities. - Tools & Platforms - Klaviyo - Triple Whale - Shopify - Google Analytics (GA4) - KnoCommerce or similar post-purchase survey/attribution tools Qualifications - Thinks like an owner, not a coordinator. - Understands both strategy and execution. - Makes decisions based on data and customer behavior. - Naturally organized, proactive, highly autonomous. Requirements - 4+ years of email/SMS marketing experience in DTC e-commerce. - Proven track record owning retention performance for an 8-figure brand. - Demonstrated success driving repeat purchase rate and LTV growth. - Strong grasp of deliverability, sender reputation, and segmentation. - Experience managing an agency or vendor, not just working alongside one. - Strong analytical skills, comfortable turning data into strategic calls.

Role Description Plateful is a fast-growing US e-commerce brand selling non-toxic cookware and kitchen appliances. You will own our product pipeline from concept to launch: - Briefing and managing external industrial designers, packaging designers, and factory design teams. - Driving the commercial side of product expansion. - Working directly with the CEO, our China sourcing team, and suppliers to take new products from idea to shelf-ready. - Building the business case (costs, pricing, margins) for every launch. Qualifications - 3+ years managing physical consumer product development (cookware, kitchenware, or home goods a plus). - Experience briefing and managing external industrial designers, packaging designers, or factory engineering teams. - Strong commercial instincts: costs, pricing, margins, and what makes a product worth launching. - Experience working with China-based manufacturers and suppliers. - Great taste and high standards for premium product and packaging design. - Fluent English; organized, fast-moving, and comfortable across time zones. Requirements - $60,000-$90,000 annual salary. - Fully remote. - Own the entire product pipeline of a fast-scaling premium cookware brand. - Work directly with the founder; small team, zero corporate bureaucracy.

Role Description As Executive Assistant for the CEO and CMO, you will play a central role in helping two senior leaders stay focused, organized, and effective. This role is designed for someone who thrives in a dynamic business environment, brings strong judgment to day-to-day coordination, and can keep executive and marketing priorities moving forward with clarity and precision. - Manage complex calendars and coordinate meetings for the CEO and CMO - Prepare agendas, briefing materials, and follow-up notes for executive meetings - Arrange travel, itineraries, and logistics for internal and external engagements - Track priorities, deadlines, and action items across marketing and executive initiatives - Serve as a liaison between executives and cross-functional internal stakeholders Qualifications - Experience managing complex calendars across multiple stakeholders - Experience coordinating business travel, including working with a travel booking platform - Proven ability to manage shifting priorities and deadlines in an executive support context - Strong written executive communication skills, with discretion in handling confidential executive information while supporting CEO and CMO stakeholders - Experience with Google Workspace - Based in Israel - Available for working-hour overlap with Central Europe - 3+ years of experience supporting senior executives in a fast-paced business environment is a plus - Experience preparing meeting materials, agendas, and executive follow-up documentation is a plus

Role Description We’re looking for a Full Stack Developer who has experience with frontend conversion, backend automation, and data-driven optimization. You’ll build high-performing landing pages and checkout experiences, set up accurate tracking and analytics across our eCommerce stack, and script the automations that keep orders, data, and insights flowing on a cloud-native AWS infrastructure. What You’ll Do - Build and maintain Shopify store and standalone landing pages using HTML, CSS, and JavaScript (pixel-perfect from Figma). - Craft high-converting landers, product pages, and promotional micro-sites with responsive design and cross-browser compatibility. - Own the frontend inside CheckoutChamp: style checkout flows, order bumps, and upsell pages to match brand guidelines and maximize CRO. - Optimize page load speed, Core Web Vitals, and mobile experience. - Implement and maintain client-side and server-side tracking across Shopify, CheckoutChamp, and custom landers: Google Tag Manager DataLayer, GA4, and other ad platform scripts. eCommerce Development & Customization - Extend Shopify functionality using Liquid templates, Storefront API, and custom apps. - Integrate funnels with third-party APIs. - Build and manage webhook-driven workflows between Shopify, CheckoutChamp, and backend systems. Automation & Scripting - Write automation scripts in Node.js, Python, or PHP to handle workflows across the organization. - Build lightweight internal tools that replace manual spreadsheet work. AWS & Infrastructure - Deploy and maintain services on AWS: Lambda, API Gateway, S3, RDS, CloudWatch, SQS/SNS, EC2. - Apply security best practices for handling customer data, PII, and payment information. Collaboration & Version Control - Use Git for all development: feature branches, PRs, code reviews, and CI/CD pipelines. - Partner closely with media buyers, CRO specialists, and marketing ops to translate business needs into technical implementations. - Document all tracking setups, automation flows, and integration architecture. Qualifications - 3+ years of full stack or frontend-leaning development experience in web/ecommerce. - Strong frontend fundamentals: HTML5, CSS3, responsive design, and vanilla JavaScript - you can build a lander from scratch without a framework. - Hands-on experience with Google Tag Manager, GA4, Meta Pixel, and first-party data layers. - Experience with Shopify (Liquid templating, REST/GraphQL APIs, webhooks). - Proficiency in Node.js. You are comfortable writing API bridges, cron jobs, and data transformation scripts. - Working knowledge of AWS. - Fluent in Git. Requirements - Experience with CheckoutChamp. - Exposure to CI/CD (GitHub Actions, Bitbucket Pipelines). - Experience with SQL Optimization. Benefits - Build systems, automations, and eCommerce experiences that directly impact a fast-growing DTC business. - Work closely with founders and business leaders, giving you real ownership and influence over technical decisions. - Enjoy a fully remote work environment with the flexibility and autonomy to do your best work. - Competitive salary package based on experience, technical expertise, and overall contribution. - Be part of a high-performing team focused on scaling products, improving operations, and building solutions that drive measurable business growth.