• Provide a strategic, creative and actionable vision to help high-potential entrepreneurs develop, structure and scale their personal brand on YouTube, TikTok, Instagram (and ideally LinkedIn). • Coach creators and their teams (editors, camera operators, copywriters, community managers…) on their content strategy. • Analyze existing content to identify opportunities for viral growth, message optimization, positioning and originality. • Develop robust, differentiated editorial strategies aligned with the client’s personality and ambitions. • Propose innovative concepts, video formats, series, hooks, scripts and compelling storytelling. • Work closely with the client and/or their teams to refine the message, amplify their uniqueness and drive key KPIs (views, followers, revenue, influence).

• Develop a content strategy that aligns with marketing targets both long-term and short-term. • Collaboratively design and develop site content, design, and layout alongside design and marketing teams. • Generate and publish engaging content • Edit, proofread and improve upon writer's posts when necessary • Ensure brand consistency by communicating effectively with writers • Optimize content according to SEO • Use content management systems to analyze website traffic and users engagement metrics • Increase web traffic across platforms by managing content distribution to online channels and social media. • Keep the content team on board with an editorial calendar • Ensure all data and work is legally compliant (e.g. copyright protection) • Remain current on developments and generate new ideas to draw the attention of the audience

• You create and update copy across various platforms and initiatives, including: website and homepage text as well as landing pages • Drip campaigns, SMS flows, and WhatsApp communications • Copy checks for all B2C initiatives • You will manage end-to-end, cross-channel marketing campaigns from kickoff to reporting with various stakeholders in the following areas: influencer campaigns, social media campaigns, digital & print campaigns • Cross-channel alignment with Content/CRM/PR; creation of assets and captions; coordination of reviews with therapists; publishing, reporting, and continuous optimization • You support and oversee key PR processes: pitching ideas and coordination, plus psychological reviews

• Develop and implement communication strategies with a focus on our blog and social media • Create and publish high-quality copy for our online channels • Own editorial contributions, texts for our online channels and intranet content, and handle press relations • Ensure all website and online content communicates a consistent brand message • Foster active dialogue with colleagues and support communications in cross-functional projects • Flexible availability for press appearances and events