Marisa Peer

• Build a deep understanding of each business, including its commercial model, market positioning, customer journey, and growth drivers • Develop meaningful visibility across the portfolio to identify opportunities, trends, and emerging challenges • Evaluate performance indicators to support informed decision-making • Assess growth performance across the portfolio and identify the underlying drivers of success or underperformance • Challenge assumptions and provide objective recommendations based on evidence and commercial insight • Support leaders in developing clear actions to improve results and accelerate growth • Evaluate marketing, sales, and commercial functions to identify capability gaps and opportunities for improvement • Assess leadership strength and determine where additional expertise or resources may be required • Help ensure each business has the foundations in place for sustainable growth • Support the identification, recruitment, and development of exceptional commercial talent across the portfolio • Contribute to building stronger leadership capability within the ecosystem • Help ensure the right people are in place to achieve long-term objectives • Contribute to high-impact initiatives including AI, acquisitions, automation, analytics, and new ventures • Support cross-functional projects that strengthen performance and create additional value across the portfolio • Act as a trusted strategic adviser, providing constructive challenge, objective analysis, and clear recommendations • Support leadership discussions through evidence-based insight and commercial perspective • Encourage accountability while empowering leaders to retain ownership of execution

• Oversee daily AR operations and ensure smooth transaction processing • Support and guide the AR team, resolving blockers and maintaining workflow efficiency • Ensure accurate data entry and consistent financial records • Lead and support month-end close processes within agreed timelines • Perform reconciliations and post necessary adjustments • Prepare financial summaries and month-end reporting • Assist with VAT return preparation and submission • Maintain and manage the Xero accounting system • Support improvements in financial processes and system usage • Ensure compliance with reporting standards and deadlines • Work closely with internal teams on reporting and financial queries

• Develop and execute a data-driven social media strategy aligned with business objectives • Integrate AI tools to optimise content planning, scheduling, and performance • Oversee the creation of high-performing content across Instagram, TikTok, YouTube, LinkedIn, Facebook, and emerging platforms • Use AI tools for video editing, copy generation, ideation, and repurposing to increase output and efficiency • Maintain a strong and consistent brand voice aligned with Marisa Peer • Design and implement scalable AI-powered content systems across the business • Track, analyse, and optimise performance across all platforms • Oversee community engagement and maintain a high-quality brand experience

• Develop and execute a data-driven social media strategy aligned with business objectives • Integrate AI tools to optimise content planning, scheduling, and performance • Identify opportunities to automate and scale output without compromising quality • Oversee the creation of high-performing content across Instagram, TikTok, YouTube, LinkedIn, Facebook, and emerging platforms • Use AI tools for video editing, copy generation, ideation, and repurposing to increase output and efficiency • Turn long-form content (podcasts, talks, events) into high-volume short-form assets • Maintain a strong and consistent brand voice aligned with Marisa Peer • Design and implement scalable AI-powered content systems across the business • Work closely with the Head of Publicity to streamline workflows across social, PR, email, podcast, and events • Introduce tools and processes that reduce manual workload and increase speed and consistency • Track, analyse, and optimise performance across all platforms • Use AI and analytics tools to identify trends, predict performance, and refine strategy • Drive measurable growth in engagement, reach, and conversion • Oversee community engagement and maintain a high-quality brand experience • Monitor audience sentiment and conversations to inform content and identify opportunities • Work closely with PR, Events, Marketing, and Podcast teams to amplify campaigns and launches

• Develop and execute a data-driven social media strategy aligned with business objectives • Integrate AI tools to optimise content planning, scheduling, and performance • Oversee the creation of high-performing content across Instagram, TikTok, YouTube, LinkedIn, Facebook, and emerging platforms • Use AI tools for video editing, copy generation, ideation, and repurposing to increase output and efficiency • Turn long-form content (podcasts, talks, events) into high-volume short-form assets • Maintain a strong and consistent brand voice aligned with Marisa Peer • Design and implement scalable AI-powered content systems across the business • Track, analyse, and optimise performance across all platforms • Identify opportunities to automate and scale output without compromising quality • Oversee community engagement and maintain a high-quality brand experience

• Oversee daily AR operations and ensure smooth transaction processing • Support and guide the AR team, resolving blockers and maintaining workflow efficiency • Ensure accurate data entry and consistent financial records • Lead and support month-end close processes within agreed timelines • Perform reconciliations and post necessary adjustments • Prepare financial summaries and month-end reporting • Assist with VAT return preparation and submission • Maintain and manage the Xero accounting system • Support improvements in financial processes and system usage • Ensure compliance with reporting standards and deadlines • Work closely with internal teams on reporting and financial queries • Communicate effectively across departments to ensure alignment

• Build AI agents and automations using Python and modern LLM frameworks • Support internal workflows, marketing personalisation, and operational efficiency • Assist in leveraging proprietary data to deliver personalised user experiences • Develop mobile and web applications using JavaScript frameworks and native code • Integrate AI models into customer-facing tools used by students and therapy clients • Build and maintain APIs that connect AI models, data, and front-end applications • Support secure data flows across systems and platforms • Work closely with the Senior AI Software Engineer in a small, focused team • Learn best practices in AI, software architecture, and secure development • Follow guidance on data privacy, security, and compliance (GDPR/HIPAA)

• Design high-quality visual assets across digital and print formats • Create logos, product mockups, PDFs, workbooks, presentations, and business collateral • Produce banners, posters, and physical event assets to print-ready specifications • Design static advertising creatives for Meta, Google, and other paid media platforms • Apply strong layout, hierarchy, and visual clarity principles for conversion-focused design • Adapt designs for multiple formats, placements, and aspect ratios • Collaborate closely with marketing, paid media, copy, and funnel teams • Ensure all assets align with brand guidelines and visual standards • Catch basic copy errors or layout issues before final delivery • Use modern AI design tools to support ideation, iteration, and production • Manage multiple projects while maintaining a high standard of output

• Plan, build, and optimise paid campaigns across Meta and Google • Manage budgets, campaign structures, bidding strategies, and objectives • Set up and manage tracking pixels, conversion events, and UTM parameters • Create static ad creatives and develop briefs/hooks for video creative • Write high-converting ad copy across multiple funnel stages • Run structured A/B tests across creative, copy, audiences, and offers • Analyse performance and provide clear, actionable insights • Collaborate with design, marketing, and funnel teams

• Plan, build, and optimise paid campaigns across Meta and Google • Manage budgets, campaign structures, bidding strategies, and objectives • Set up and manage tracking pixels, conversion events, and UTM parameters • Create static ad creatives and develop briefs/hooks for video creative • Write high-converting ad copy across multiple funnel stages • Run structured A/B tests across creative, copy, audiences, and offers • Analyse performance and provide clear, actionable insights • Use AI tools to support ad creation, testing, and reporting workflows • Collaborate with design, marketing, and funnel teams • Stay current with platform updates, policies, and paid media best practices