Marco

• Operations tools management: Own the day-to-day backend across the brand's operational stack: Toast POS, Super Order, Opus LMS, Appfront Loyalty, Customer.io and ClickUp. Keep forms, checklists, and project workflows organized and current across all locations. • Location ops oversight: Review daily opening checklists submitted by each location — including fryer oil quality, station readiness, and equipment status — and flag issues to franchisees in real time. • Inventory & data integrity: Manage inventory submissions across all locations. Spot anomalies, follow up on missing submissions, and ensure data integrity across the network. • SOP creation & maintenance: Build and maintain SOPs that codify how each location should operate, working closely with the Chief of Staff and Director of Operations. • Forms & reporting: Syndicate weekly employee feedback forms, collect submissions, chase missing data, and reformat outputs into clean weekly reports for leadership. • Delivery platform management: Handle backend menu, listing, and operational accuracy on Uber Eats, DoorDash, and other delivery channels. • Community management: Light social monitoring and response on Facebook, Instagram, and TikTok comments, leveraging AI-assisted workflows. • Continuous improvement: Surface process improvement ideas. The brand is in growth mode — this role is for someone who wants to use their brain, not just execute tickets. • CEO Support: Calendar support, Inbox triage, Meeting notes, Follow-up tracking, ClickUp action items, CEO priority tracker, Light research and special projects.

• Execute Purchase Orders (POs) with total precision. • Maintain and audit our preferred vendor database. • Act as the final checkpoint for client billing by generating and sending accurate invoices. • Serve as the "Keeper of the Calendar." • Execute ad-hoc research projects ranging from vetting new software tools to gathering market intelligence and competitor pricing data.

• Build pipeline through outbound efforts, referrals, and your network • Own the full sales cycle from first contact to close • Work deals actively—follow up, push, and close • Prioritize high-probability opportunities and manage pipeline effectively • Collaborate with Marketing and Customer Success to support deal success • Share feedback on messaging, objections, and what’s working in-market • Help raise the level of the team through strong execution and insight • Maintain strong CRM discipline and accurate forecasting

• Own the full Business Development Sales Cycle: Map out industries, prioritize prospects, build the sales funnel (enrichment, outreach, CRM ownership, pipeline development, negotiate and close clients). • Hunt, engage, and close six- and seven-figure deals with enterprise organizations. • Prospect high-value accounts in public safety, utilities, energy, construction, mining, and Fortune 1000. • Run discovery calls, demos, and solution presentations tailored to mission-critical operations. • Deliver accurate forecasting and pipeline reporting in Pipedrive. • Lead early sales efforts for new product line launches and emerging drone technologies. • Dealer Acquisition and Expansion: Identify and onboard new dealers through market research, LinkedIn outreach, industry events, and lead generation tools. Conduct outreach to authorized DJI dealers and complementary businesses where drones represent a natural upsell opportunity. • Relationship Management for Existing Dealers: Maintain strong relationships with our current dealer network through regular communication via calls, emails, and video meetings. Anticipate dealer needs, follow up consistently, and ensure smooth, ongoing collaboration to sustain the high level of trust and service the client is known for.

• Write and edit high-quality content for B2B enterprise clients across multiple formats • Develop content that speaks directly to specific buyer personas and decision-makers • Turn research, SME interviews, and source materials into compelling, polished narratives • Create content briefs, outlines, interview questions, and narrative angles before drafting • Edit drafts for structure, clarity, flow, tone, and strategic alignment • Translate complex business or technical topics into clear, credible content for professional audiences • Support creation of full-funnel content, including: - White papers - Case studies - Thought leadership articles - Research-based content - Blog posts - Technical or industry explainers • Conduct interviews with founders, executives, product leaders, and subject matter experts • Pull out strong insights, quotes, and narratives from interviews and transcripts • Manage deadlines and keep multiple content projects moving at once • Collaborate closely with editorial leadership and contribute to a high-quality client delivery process

• Design best-in-class pitch treatments that visually communicate creative concepts, tone, and execution • Translate scripts, briefs, and high-level ideas into compelling visual narratives • Own the visual direction of treatments from concept through final delivery • Curate and source imagery, GIFs, reference frames, archival footage, old film clips, and music references to support the creative vision • Collaborate closely with directors, creative directors, producers, and strategy teams during the pitch process • Build layouts that feel cinematic, intentional, and emotionally resonant—not templated or generic • Maintain consistency in design quality while adapting to different brand voices and categories • Turn around high-quality work under tight timelines without sacrificing craft

• Own conversion rate optimization for all content assets, analyzing performance and iterating to improve funnel progression from awareness to purchase. • Build and manage the company-wide content production calendar, coordinating writers, designers, videographers, and external partners to deliver consistent, high-quality output across channels. • Lead content distribution strategy across owned (website, blog), earned (PR, social shares), and paid (social ads, sponsored posts) channels to maximize reach and engagement. • Oversee email marketing programs, including nurture sequences, newsletters, product announcements, and post-sale campaigns to drive repeat business and upsell opportunities. • Define and evolve brand positioning through messaging guidelines, tone of voice, and visual identity to differentiate DSLRPros in the competitive UAS/security space. • Drive keyword optimization across all content, collaborating with SEO team to improve organic search rankings and visibility for high-intent terms. • Develop and execute pre-sale content (top/middle-funnel) to generate leads and educate prospects, as well as post-sale content (guides, tutorials, case studies) to drive adoption, retention, and advocacy. • Track organic conversions (e.g., demo requests, quote submissions, purchases) from content efforts, attributing revenue impact and optimizing for ROI. • Manage content analytics and reporting, delivering monthly dashboards on traffic, engagement, conversions, and revenue contribution to leadership. • Identify opportunities for AI-assisted content creation, personalization, and automation to scale production and improve efficiency.

• Define project scope, goals, timelines, and budgets for website initiatives, including new product launches, redesigns, and feature enhancements. • Create detailed project plans, assign tasks, and manage resources using tools like Asana or Jira to ensure on-time and on-budget delivery. • Coordinate with internal stakeholders (marketing, sales, operations, content) and external vendors (developers, designers) to align on requirements and resolve issues. • Oversee the full product lifecycle from kickoff and wireframing through development, testing, launch, and post-launch optimization. • Monitor project progress, risks, and dependencies, providing regular status updates and reports to leadership. • Ensure website projects meet technical standards (e.g., responsiveness, speed, SEO best practices) and business objectives (e.g., conversion rate improvement). • Facilitate user testing, gather feedback, and iterate on designs and functionality to enhance customer experience. • Manage content migration, integration with e-commerce tools (Shopify), and third-party systems during site updates. • Track key website metrics post-launch (traffic, bounce rate, conversions) and recommend ongoing improvements. • Maintain project documentation, SOPs, and knowledge base for web processes to support team scalability. • Demonstrate high agency in decision-making, prioritization, delegation, and raising standards to drive project excellence and team performance. • Identify opportunities to implement AI-driven automation in web workflows, tools, and processes to increase efficiency and scalability.

• AI Brand Identity Development • AI Content Creation (Core Output) • Social-Optimized Creative • Collaboration With the Agency Team

• Hunt, engage, and close six- and seven-figure deals with enterprise organizations. • Prospect high-value accounts in public safety, utilities, energy, construction, mining, and Fortune 1000. • Run discovery calls, demos, and solution presentations tailored to mission-critical operations. • Own the full outbound sales cycle — from first touch to close. • Deliver accurate forecasting and pipeline reporting in Pipedrive. • Lead early sales efforts for new product line launches and emerging drone technologies.