• Own paid media strategy, execution, and performance for an initial book of 3-5 B2B SaaS clients who have already expressed demand for this service. • Own end-to-end campaign management across Google Ads, LinkedIn Ads, and Meta Ads for B2B SaaS clients. • Build, launch, and optimize paid search, paid social, display, and YouTube campaigns tied to pipeline and revenue goals. • Manage client budgets ranging from $20K-$200K+/month with full accountability for ROAS, CPL, and CAC targets. • Execute keyword research, audience development, bid optimization, ad copy creation, and landing page recommendations. • Develop and run structured testing programs across creative, audiences, bidding strategies, and campaign structures. • Collaborate with SEO and content strategists to build integrated paid-organic programs that maximize total growth. • Use paid to amplify high-performing organic content, capture branded and non-branded demand, and accelerate time-to-pipeline. • Develop paid strategies informed by our GEO and AI visibility research, particularly around AI-driven search and LLM citation patterns. • Identify cross-sell opportunities within existing organic-only accounts and support business development with paid media audits and proposals. • Own weekly and monthly performance reporting with clear narrative connecting spend to pipeline impact. • Present results and strategic recommendations to clients and internal stakeholders with business-level context, not just platform metrics. • Build attribution frameworks that connect paid activity to downstream revenue, working with client marketing and sales teams. • Leverage AI tools and automation to streamline campaign management, reporting, and optimization workflows. • Define and document the Omniscient paid media playbook: processes, SOPs, templates, QA checklists, and onboarding flows. • Establish pricing and packaging recommendations for paid media services based on early engagement learnings. • Prove unit economics within the first 90 days to build the case for scaling the team. • Contribute to hiring and onboarding the next 1-2 paid media team members as the practice grows.

• You own paid search strategy, execution, and performance for an initial book 3 to 5 B2B clients. • Google Ads is the main channel with Microsoft Ads/Bing in the mix. • Work alongside our organic strategists to build integrated growth programs where paid search and organic reinforce each other. • Sit at the intersection of paid search, SEO, GEO, and content, using paid search to capture commercial intent at the moment it converts. • Own weekly and monthly performance reporting with a clear narrative connecting paid search spend to pipeline impact. • Build multi-touch attribution frameworks that tie paid search activity to pipeline and ARR, working with client marketing and sales teams. • Define and document the Omniscient paid media playbook: processes, SOPs, templates, QA checklists, and onboarding flows.

• Own Meta & Google Ads, client results, and scaling campaigns • Manage and optimize Meta and Google Ads accounts end-to-end • Launch new campaigns, improve existing ones, scale winners, and cut underperformers • Own budget management, audience targeting, retargeting strategies, creative testing, and regular account audits • Set up and maintain tracking infrastructure that ensures accurate decision-making • Attend client calls and present performance updates clearly and confidently • Create and interpret performance reports, identify key drivers and risks, evaluate funnels and landing pages, and recommend improvements

About the Role As a Meta and Google Ads Specialist, you will be responsible for executing and optimizing paid media campaigns across multiple digital platforms. You’ll work closely with the marketing and creative teams to ensure campaigns are launched with precision and perform efficiently. The ideal candidate is analytical, detail-oriented, and skilled in writing persuasive and engaging ad copy for ads across Google and Meta platform Job Responsibilities: - Plan, launch, and manage paid advertising campaigns on Google (Search, Display, YouTube) and Meta (Facebook/Instagram) - Write compelling ad copy that aligns with campaign objectives and resonates with the target audience - Conduct keyword research and audience targeting to support campaign strategy - Set up tracking pixels, conversion events, and troubleshoot tracking issues using tools like Google Tag Manager - Monitor and optimize campaign performance to improve ROI and reduce cost per acquisition (CPA) - Analyze data using GA4 and provide actionable insights and regular reports - Collaborate with the creative team to align ad copy and creatives with campaign goals - Manage product feeds for Google Merchant Center and Facebook Catalog - Stay up to date with platform changes and digital advertising best practices