• Own SEO strategy and execution for a portfolio of home-services clients (HVAC, plumbing, remodeling, junk removal, painting, etc.). • Create and maintain SEO roadmaps covering technical improvements, content, local visibility, link building, and GBP optimization. • Contribute to building scalable SEO processes, templates, QA checks, and reporting standards. • Stay current on Google algorithm updates, AI-influenced search trends, E-E-A-T considerations, and local ranking factors. • Improve GBP rankings across primary and surrounding service cities through repeatable optimizations. • Optimize categories, attributes, service areas, citations, photos/videos, and local trust signals. • Conduct city-level keyword research and local expansion planning for increased visibility. • Support consistent map pack and local SERP performance in competitive markets. • Build content plans for service pages, location pages, blogs, and topical authority clusters. • Create SEO briefs, outlines, and frameworks aligned with search intent and semantic SEO. • Review content for SEO quality, local relevance, and conversion alignment. • Collaborate with internal/external writers (human and AI-assisted) to maintain standards. • Coordinate link acquisition activities (citations, outreach, partnerships, placements) with clear targets. • Maintain simple, scalable backlink playbooks suitable for home-service verticals. • Track backlink gaps and authority metrics and recommend improvements. • Run technical audits covering crawlability, indexation, architecture, internal linking, duplication, schema basics, and Core Web Vitals. • Work with WordPress and development resources to implement SEO fixes and improvements. • Use GA4, GSC, and SEO tools to track performance, identify opportunities, and report progress. • Collaborate with paid media/LSA and strategy teams to align messaging and growth priorities. • Explain SEO priorities clearly to internal stakeholders and support consistent delivery.

• Own local SEO strategy and execution for multiple home-services clients • Build and manage SEO roadmaps focused on rankings, leads, and local visibility • Drive consistent Google Business Profile performance across competitive service areas • Lead scalable SEO processes, QA checks, and reporting standards • Stay current on Google updates, local ranking factors, AI-influenced search trends, and E-E-A-T for service businesses • Optimize GBPs for service-area and hybrid businesses • Improve rankings across primary cities and surrounding service areas • Manage categories, services, attributes, citations, media, and trust signals • Support sustained map pack visibility in competitive metro markets • Build and review content strategies for service pages, city pages, and blogs • Create SEO briefs aligned with local intent and lead generation • Ensure content quality, local relevance, and conversion effectiveness • Collaborate with human and AI-assisted writers while maintaining standards • Conduct technical SEO audits (indexation, crawlability, internal linking, CWV awareness) • Work with WordPress and development teams to implement fixes • Coordinate local link building, citations, and authority-building efforts

• Write SEO-optimized blog posts, guides, and landing page copy on topics related to gig work, side hustles, and remote earning • Conduct keyword research to identify high-opportunity topics • Optimize existing content for search performance — updating meta descriptions, headers, and internal links • Collaborate with the growth team to align content with campaign priorities • Maintain a consistent publishing cadence and meet editorial deadlines • Write for a real human audience — not just search bots • Track content performance and iterate based on what ranks and converts

• Write SEO-optimized blog posts, guides, and landing page copy on topics related to gig work, side hustles, and remote earning • Conduct keyword research to identify high-opportunity topics • Optimize existing content for search performance — updating meta descriptions, headers, and internal links • Collaborate with the growth team to align content with campaign priorities • Maintain a consistent publishing cadence and meet editorial deadlines • Write for a real human audience — not just search bots • Track content performance and iterate based on what ranks and converts