Kepler Group

Role Description As a Media Solutions Senior Analyst , you will refine your programmatic craft across the Google Marketing Platform (e.g. DV360, SA360, CM360), unlocking value across channels (Advanced TV/CTV, Audio, Video/YouTube, Display/Native, SEM) and the ad tech ecosystem of SSPs, CDPs, DMPs, ad verification partners, and more. Aside from an advancement in technical skills, this role will offer a unique entrepreneurial opportunity to support a business from the ground up, developing processes, growing the team, etc. You’ll be very independent and given the opportunity to take on challenges that you feel are mission critical for the business to scale effectively. Why You Will Love This Role - You are excited about helping brands leverage data as a superpower. - You will work alongside a diverse team of strategists, engineers, data scientists, and marketing execution experts who help our customers activate and apply their data superpowers at speed and scale to: - Understand, communicate and connect deeply with their customers’ needs and desires - See around corners to identify threats & opportunities - Adapt and innovate at the speed of light - Leap over their competition from a single data-driven insight What You Will Do - Support the overall team on a day to day basis - Serve as primary client point of contact for clients and as support point for other clients when needed - Lead 1-2 clients and support your team members across 4-8 clients - Understand clients’ business issues and goals and ensure successful delivery of marketing/media services - Become the trusted “go to person” for clients - Support Google marketing Platform (CM/DV/SA) trainings for clients - Help senior team leads to identify client upsell opportunities across Media and Data Solutions - Support project management and innovation within the team - Identify process and pain points to automate and improve - Responsible for supporting Media Team with billing and technical troubleshooting - Refine your programmatic/biddable media expertise while broadening your optimization expertise with Google’s omni-channel media trading platforms and analytics tools - Work with Napkyn peers to provide best-in-class Google support - Codify and share best practices across the team - Be a strategic partner to your clients and to Google counterparts (e.g., product development) Qualifications - 1-3+ years of full-time digital optimization experience required (e.g. Programmatic/DSP media buying) - Bachelor’s degree or similar alternative, recognized and relevant certification(s) - Knowledgeable of DV360, ideally have experience with buying PMPs, CTV, Youtube, and other advanced programmatic knowledge - Strong knowledge of CM360 - Strong analytical skills, and comfort with MS Excel/Google Sheets, data analysis and internet technologies - Maintain an in-depth knowledge of digital marketing technologies and other Google Marketing Platform technologies (Google Analytics, Google Ads/Search Ads360) - Previous experience with executive relationship development - Understanding of high-level business strategy - Ability to articulate technical capabilities in terms of business value - Eagerness and willingness to learn (and teach) Desired Characteristics - Strong communication and presentation skills - Proven creative problem-solving approach and strong analytical skills - A valued team member, who upholds Napkyn’s values and professional integrity at all times - Articulate and confident presenter - Ability to effectively prioritize tasks - Excellent business writing and communication skills - Analytically minded - Self-motivated with lots of energy - Outgoing, positive thinker - Flexible, versatile and proactive - Open, honest and direct, comfortable giving and receiving constructive feedback Benefits - Healthcare/Dental/Vision - Unlimited PTO - 401k Contributions - $75/mo Wellness Stipend - $100/mo Mobile Phone Stipend - $50/mo Internet Stipend - $500/yr Annual Learning Stipend - $2,000/yr Annual Tuition Stipend - One-time $200 New Hire Home Office Equipment Stipend - Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave - Annual Work From Anywhere 4 weeks per year

Title: Senior Director, Product Marketing Location: New York Job Description: Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data- Kepler is seeking a strategic, high-impact Senior Director of Product Marketing to lead the commercialization and market adoption of our proprietary technology platform, the Kepler Intelligence Platform (Kip). This newly created leadership role bridges the gap between technical innovation and market execution. You will own the end-to-end go-to-market (GTM) strategy, product positioning, and commercialization frameworks for all new products and features, working closely with stakeholders to achieve buy-in and deliver the plan. As the champion for Kip's adoption, you will turn complex technical capabilities into compelling, revenue-driving narratives. You will lead cross-functional initiatives across product, engineering, sales, and client teams to drive deep engagement and business growth both internally and externally. This is a NYC or Philadelphia-based hybrid role. To support team alignment, we work in-office Tuesday–Thursday, with the flexibility to work from home on Mondays and Fridays. What Sets You Apart: - You're a GTM Trailblazer: You have a proven track record of taking complex adtech, martech, or proprietary SaaS platforms to market successfully, establishing clear launch playbooks and measurable commercial outcomes. - You're a Master Storyteller: You excel at translating dense, technical engineering milestones (including AI-powered solutions) into distinct value propositions and sharp, market-winning messaging. - You're Adoption-Obsessed: You don't just care about the launch; you care about the legacy. You aggressively look at usage data, identify gaps in product adoption, and flag adoption challenges to Product Management. - You're an Influential Leader: You possess executive presence and excel at driving alignment in a cross-functional environment, coordinating across disparate client and internal leadership teams. - You're an External Advocate: You are comfortable partnering with marketing and PR teams to act as a visible champion for our technology to the broader industry. Responsibilities: - Own GTM Strategy & Launch Orchestration: Architect and execute the end-to-end go-to-market playbook for all new products, features, and major updates introduced to Kip. - Drive Product Adoption: Proactively analyze platform data alongside product teams to identify gaps in user adoption, establishing marketing intervention frameworks, updated training modules, and strategic feature repositioning to maximize internal and external utilization. - Draft External Announcements & PR: Partner closely with Marketing and PR teams to author external product announcements, draft press releases, and pitch narratives that position Kip at the cutting edge of marketing technology. - Generate Internal Excitement: Build comprehensive internal buzz, education, and change management strategies around platform updates to ensure Kepler's global client-facing teams are proud and evangelizing Kip's features. - Develop Evidence-Based Case Studies: Collaborate directly with account teams to capture product effectiveness data, translating platform metrics into highly credible, external-facing case studies. - Empower Sales Enablement: Arm client-facing and business development teams with world-class sales collateral, capabilities decks, and objection-handling materials to confidently pitch Kip's unique value proposition. - Bridge Product & The Market: Act as a critical feedback loop, serving as the "voice of the market" back to Product Management and Engineering to ensure our technical roadmap directly aligns with client demand and agency growth. Required Skills & Experience: - 8+ years of experience in product marketing, brand strategy, or commercialization roles, with a heavy emphasis on B2B SaaS, AdTech, MarTech, or programmatic data solutions. - Deep familiarity with the modern agency or media ecosystem (experience within holding companies or networks like WPP, Publicis, or Omnicom is highly desirable). - Demonstrated experience designing and scaling comprehensive product launch playbooks from scratch. - Exceptional written communication skills, with specialized experience writing marketing communications, external messaging frameworks, and executive-level presentations. - Strong data literacy; comfortable leveraging user metrics, adoption data, and performance analytics to influence product and marketing choices. - A firm grasp on the deployment and practical applications of AI tools within media or business contexts. Transparency is fundamental to Kepler’s culture. Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler’s growth and success. We aim to offer competitive direct compensation and a rich indirect compensation program that demonstrates the value we place on our employees and their wellbeing. Total Compensation: - Base Salary: $160,000 - $170,000 - Target Annualized Discretionary Bonus: 10% ($16,000 - $17,000) - Target Total Cash: $176,000 - 187,000 Benefits: - Healthcare/Dental/Vision. - Unlimited PTO. - 401k Contributions. - $75/mo Wellness Stipend. - $100/mo Mobile Phone Stipend. - $50/mo Internet Stipend. - $500/yr Annual Learning Stipend. - $2,000/yr Annual Tuition Stipend. - One-time $200 New Hire Home Office Equipment Stipend. - Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave. - Annual Work From Anywhere 4 weeks per year. Kepler is a people first organization. If this roles piques your interest but you may not check every box, we still encourage you to apply! Studies show that imposter syndrome can prevent women and people of color from applying unless they meet every single qualification. We welcome all who are interested to apply, you just might be a great candidate for this role or others.

Role Description Kepler is seeking a highly motivated and experienced Search Engine Optimization (SEO) Manager to join our growing marketing team. The ideal candidate will have 4-6 years of proven experience in developing and executing successful end-to-end SEO strategies, driving organic traffic, and improving search engine rankings. This role requires a blend of strategic thinking, technical proficiency, and hands-on execution across various SEO disciplines. Responsibilities: - End-to-End SEO Strategy & Execution: Develop, implement, and manage comprehensive SEO strategies to achieve business objectives, increase organic search visibility, and drive qualified traffic to our website. - Content SEO: Collaborate with content creators and writers to optimize new and existing content for key pages, ensuring alignment with SEO best practices and keyword strategies. This includes optimizing on-page elements, content structure, and user experience. - Technical SEO: Conduct regular technical SEO audits and implement recommendations to improve website performance, crawlability, indexability, and overall site health. This includes managing sitemaps, robots.txt, schema markup, site speed, and resolving technical SEO issues (e.g., broken links, redirect chains, canonicalization). - Link Building: Develop and execute effective link-building strategies to acquire high-quality backlinks from authoritative websites, improving domain authority and search rankings. - SEO Keyword Strategy: Conduct in-depth keyword research to identify high-value keywords and long-tail opportunities. Develop and maintain a comprehensive keyword strategy that informs content creation, technical optimizations, and overall SEO efforts. - Performance Monitoring & Reporting: Monitor, analyze, and report on SEO performance using tools like Google Analytics, Google Search Console, and other SEO platforms. Provide actionable insights and recommendations for continuous improvement. - Stay Up-to-Date: Keep team up to date on the latest SEO trends, algorithm updates, and industry best practices to ensure our strategies remain effective and competitive. Qualifications - 4-6 years of hands-on experience in SEO, with a proven track record of success in driving organic growth, ideally in a B2B or SaaS vertical. - In-depth knowledge of search engine algorithms and ranking factors in LLMs and AI Visibility. - Strong understanding of technical SEO principles and best practices. - Experience with various SEO tools (e.g., SEMrush, Ahrefs, Moz, Google Analytics, Google Search Console, Screaming Frog). - Proficiency in managing Google Merchant Center and optimizing product feeds. - Demonstrated experience in developing and executing successful link building campaigns. - Excellent analytical skills with the ability to interpret data and translate it into actionable insights. - Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams. - Highly organized, detail-oriented, and able to manage multiple projects simultaneously. - People leadership experience. Requirements - Local, retail, or franchise SEO experience. - Familiarity with content management systems (CMS) like WordPress. - Basic understanding of HTML, CSS, and JavaScript as they relate to SEO. Benefits - Healthcare/Dental/Vision - Unlimited PTO - 401k Contributions - $75/mo Wellness Stipend - $100/mo Mobile Phone Stipend - $50/mo Internet Stipend - $500/yr Annual Learning Stipend - $2,000/yr Annual Tuition Stipend - One-time $200 New Hire Home Office Equipment Stipend - Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave - Annual Work From Anywhere 4 weeks per year

Title: Manager, Retail Media Strategy & Activation Location: New York Job Description: Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels. Kepler prides itself on being a great place to work. In fact, we’re proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients. - We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face. - We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company. - We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it. The Manager, Retail Media Strategy & Activation position will be a leader on key client relationships within our Media Strategy & Activation team. In this role, you’ll be responsible for deeply understanding clients’ commerce challenges, becoming the trusted “go-to” strategic partner for retail media networks. You’ll succeed in this role if you are a proven people leader, a creative problem solver, and possess a deep technical understanding of the evolving retail media landscape, audience targeting, and multi-retailer network activation. What You Will Do: - Serve as the strategic lead across Retail Media Networks (RMNs), focusing heavily on ecosystems like Walmart Connect, Target Roundel, and emerging commerce platforms. - Act as the primary point of contact and subject matter expert for assigned clients; proactively manage communication, translate complex retail data into strategic narratives, and build strong partnerships. - Lead campaign strategy, planning, and optimization across performance-driven retail media channels to drive measurable business outcomes and return on ad spend (ROAS). - Oversee hands-on activation and execution within retail aggregation platforms, specifically requiring deep operational excellence in Criteo. - Manage, mentor, and develop a team of 2–4 Analysts and Senior Analysts, guiding their professional growth and campaign execution quality. - Partner with Media Analytics to support deep-dive reporting and actionable insights, and collaborate with Client Solutions to align platform strategies with overarching client business goals. - Codify and share retail media best practices, industry POVs, and optimization frameworks to streamline internal workflows and drive operational excellence. Desired Skills and Experience: - 3–5+ years of experience in digital media planning, activation, and performance marketing, with a distinct focus on Retail Media Networks. - Proven, hands-on experience activating retail media through Criteo is required. Strong experience with Walmart Connect and/or Target Roundel is highly preferred. - Experience managing and developing a team of 2+ direct reports (Analysts/Senior Analysts). - Familiarity with managing large product catalogs, item-level/ASIN management, and inventory-driven optimization. - Familiarity with retail media management tools such as Pacvue, Skai, or similar commercial technologies is a strong plus. - Strong analytical acumen; comfortable working with large datasets, Excel (pivots, VLOOKUPs), and translating lower-funnel performance metrics into clear client insights. - Exceptional presentation, written, and verbal communication skills, with the ability to confidently lead client status meetings and strategic planning sessions. - Ability to thrive in a fast-paced, entrepreneurial, and highly collaborative team environment. - Bachelor’s degree with relevant major preferred Transparency is fundamental to Kepler’s culture. Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler’s growth and success. We aim to offer competitive direct compensation and a rich indirect compensation program that demonstrates the value we place on our employees and their wellbeing. Total Compensation: - Base Salary: $90,000 - $110,000 - Target Annualized Discretionary Bonus: 5% ($4,500 - $5,500) - Target Total Cash: $94,500 - $115,500 Benefits: - Healthcare/Dental/Vision - Unlimited PTO - 401k Contributions - $75/mo Wellness Stipend - $100/mo Mobile Phone Stipend - $50/mo Internet Stipend - $500/yr Annual Learning Stipend - $2,000/yr Annual Tuition Stipend - One-time $200 New Hire Home Office Equipment Stipend - Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave - Annual Work From Anywhere 4 weeks per year Kepler is a people first organization. If this role piques your interest but you may not check every box, we still encourage you to apply! Studies show that imposter syndrome can prevent women and people of color from applying unless they meet every single qualification. We welcome all who are interested to apply, you just might be a great candidate for this role or others. Protect yourself from recruitment fraud. The only way to apply for a position at Kepler is by submitting a direct application via the Keplergrp.com website or working with a recruiter employed by Kepler with a @keplergrp.com email address. Learn how to stay safe by clicking here

Role Description The Manager, Retail Media Strategy & Activation position will be a leader on key client relationships within our Media Strategy & Activation team. In this role, you’ll be responsible for deeply understanding clients’ commerce challenges, becoming the trusted “go-to” strategic partner for retail media networks. You’ll succeed in this role if you are a proven people leader, a creative problem solver, and possess a deep technical understanding of the evolving retail media landscape, audience targeting, and multi-retailer network activation. What You Will Do: - Serve as the strategic lead across Retail Media Networks (RMNs), focusing heavily on ecosystems like Walmart Connect, Target Roundel, and emerging commerce platforms. - Act as the primary point of contact and subject matter expert for assigned clients; proactively manage communication, translate complex retail data into strategic narratives, and build strong partnerships. - Lead campaign strategy, planning, and optimization across performance-driven retail media channels to drive measurable business outcomes and return on ad spend (ROAS). - Oversee hands-on activation and execution within retail aggregation platforms, specifically requiring deep operational excellence in Criteo. - Manage, mentor, and develop a team of 2–4 Analysts and Senior Analysts, guiding their professional growth and campaign execution quality. - Partner with Media Analytics to support deep-dive reporting and actionable insights, and collaborate with Client Solutions to align platform strategies with overarching client business goals. - Codify and share retail media best practices, industry POVs, and optimization frameworks to streamline internal workflows and drive operational excellence. Qualifications - 3–5+ years of experience in digital media planning, activation, and performance marketing, with a distinct focus on Retail Media Networks. - Proven, hands-on experience activating retail media through Criteo is required. Strong experience with Walmart Connect and/or Target Roundel is highly preferred. - Experience managing and developing a team of 2+ direct reports (Analysts/Senior Analysts). - Familiarity with managing large product catalogs, item-level/ASIN management, and inventory-driven optimization. - Familiarity with retail media management tools such as Pacvue, Skai, or similar commercial technologies is a strong plus. - Strong analytical acumen; comfortable working with large datasets, Excel (pivots, VLOOKUPs), and translating lower-funnel performance metrics into clear client insights. - Exceptional presentation, written, and verbal communication skills, with the ability to confidently lead client status meetings and strategic planning sessions. - Ability to thrive in a fast-paced, entrepreneurial, and highly collaborative team environment. - Bachelor’s degree with relevant major preferred. Benefits - Healthcare/Dental/Vision - Unlimited PTO - 401k Contributions - $75/mo Wellness Stipend - $100/mo Mobile Phone Stipend - $50/mo Internet Stipend - $500/yr Annual Learning Stipend - $2,000/yr Annual Tuition Stipend - One-time $200 New Hire Home Office Equipment Stipend - Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave - Annual Work From Anywhere 4 weeks per year

Role Description The Director, Strategy & Activation position serves as the senior business lead across key client partnerships, with overall responsibility for account success, strategic direction, team leadership, and business growth. In this role, you will own and lead client relationships at the highest levels, acting as a trusted advisor to senior stakeholders while ensuring integrated media strategies drive measurable business outcomes. As a Director, you will balance strategic leadership with a strong understanding of performance media activation across Search, Social, Programmatic, Online Video, and emerging channels. You will guide teams in developing innovative, data-driven marketing solutions while fostering strong collaboration across internal disciplines. This role requires a leader who can effectively navigate complex client challenges, identify growth opportunities, and inspire teams to deliver exceptional results. You'll succeed as a Director, Strategy & Activation if you are a proven client leader with deep digital media expertise, exceptional business acumen, strong people management capabilities, and a track record of driving both client success and account growth. What You Will Do: - Serve as the senior strategic and business lead across key client accounts, maintaining overall ownership of account health, client satisfaction, and performance outcomes. - Build and cultivate executive-level client relationships, acting as a trusted advisor and primary strategic partner to senior client stakeholders. - Lead the development of integrated cross-channel media strategies spanning Paid Search, Paid Social, Programmatic/Display, Online Video, and emerging digital platforms. - Guide long-term account planning by aligning media strategy with clients' business objectives, growth priorities, and evolving market dynamics. - Oversee strategic direction across campaign planning, activation, optimization, budget allocation, measurement, and reporting to ensure programs deliver against business goals. - Identify opportunities to grow client partnerships through proactive strategic recommendations, innovation, testing initiatives, and expanded service offerings. - Translate complex performance data, market intelligence, and industry trends into clear business recommendations and executive-level narratives. - Lead high-impact client meetings, quarterly business reviews, annual planning sessions, and executive presentations. - Partner closely with channel specialists, analytics, creative, ad operations, and leadership teams to develop integrated solutions that drive measurable business impact. - Provide strategic oversight and leadership across multiple accounts, ensuring consistency, quality, and operational excellence throughout client programs. - Manage and develop a team of Associate Directors, Managers, Senior Analysts, and Analysts by providing coaching, mentorship, performance management, and career development support. - Foster a culture of collaboration, accountability, innovation, and continuous learning across the team. - Contribute to agency growth initiatives through thought leadership, cross-functional collaboration, new business support, and process innovation. Qualifications - 8–10+ years of experience in digital media strategy, cross-channel planning, activation, and performance marketing. - Significant experience leading large-scale, integrated digital marketing programs across Paid Search, Paid Social, Programmatic/Display, and related performance media channels. - Demonstrated success owning senior client relationships and serving as a strategic advisor to executive-level stakeholders. - Proven experience leading account strategy and driving business outcomes across complex client portfolios. - Strong understanding of performance KPIs, attribution methodologies, audience strategy, measurement frameworks, and optimization approaches. - Deep familiarity with platforms such as Google Ads, SA360, Meta Ads Manager, TikTok Ads, DV360, The Trade Desk, or similar media technologies preferred. - Strong analytical capabilities with the ability to connect performance insights to broader business objectives and growth opportunities. - Ability to balance strategic vision with a strong understanding of campaign execution and operational excellence. - Proven track record of identifying and driving account growth opportunities through innovative thinking and strategic leadership. - Experience managing and developing high-performing teams, including leadership of Associate Directors and other people managers. - Exceptional client-facing, presentation, written, and verbal communication skills. - Strong organizational, project management, and stakeholder management skills with the ability to navigate multiple priorities in a fast-paced environment. - Ability to thrive in an entrepreneurial, collaborative, and team-oriented culture. Benefits - Healthcare/Dental/Vision - Unlimited PTO - 401k Contributions - $75/mo Wellness Stipend - $100/mo Mobile Phone Stipend - $50/mo Internet Stipend - $500/yr Annual Learning Stipend - $2,000/yr Annual Tuition Stipend - One-time $200 New Hire Home Office Equipment Stipend - Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave - Annual Work From Anywhere 4 weeks per year

Role Description Kepler is seeking a dynamic and data-driven Director of Data Strategy & Analytics for Retail to spearhead our initiatives across a portfolio of Retail marketing clients. This role requires a leader with a deep understanding of the paid media ecosystem, exceptional data acumen, and the ability to translate complex analytics and insights into strategic opportunities. The successful candidate will lead a talented team, driving innovation and excellence in data analytics to enhance media program optimization, develop a consultative partnership with clients, and establish actionable measurement roadmaps across accounts. The DS&A Director plays a critical role in ensuring client and company success. The position requires strong quantitative aptitude, experience with data-forward client management, business acumen to understand advanced client marketing goals, and a desire to be part of a tightly-knit team that’s out to change the industry. Key Responsibilities - Be the senior analytics and data leader for a portfolio of brands, focused on B2B marketing, that will require hands-on client management, and exceptional communication and prioritization skills. - Build and maintain relationships with senior client stakeholders across marketing and analytics teams, and act as a point of escalation on all data and analytics matters. - Partner with internal and external stakeholders to determine business goals and analytics opportunities, developing comprehensive B2B measurement strategies. - Utilize your natural curiosity and drive to innovate to advance client-specific measurement programs and create new solutions to apply across clients. - Translate complex analytics and data into clear, cohesive insights for senior clients, and guide your team on how to do the same. - Guide the evolution of Kepler’s internal technology platform, Kip, establishing a feedback loop of client needs and applied learnings from new tools that set the development roadmap for our engineering team. - Inspire, coach, and mentor staff across multiple disciplines, and shape Kepler culture through your leadership. - Be the trusted expert internally. Leverage your experience and knowledge to shape the department’s approach to B2B analytics and assist Kepler in driving new business growth in pitches and RFPs. Qualifications - Experience managing and building client relationships, highlighting the role of data strategy and analytics by developing and delivering strategic solutions for clients. - Proven success at translating complex insights and analytics into materials for executive-level audiences. - Expertise in B2B measurement and ABM strategies with direct experience in at least one of the following platforms (Bombora, Dun and Bradstreet, Intentsify, ZoomInfo). - Deep familiarity working at the intersection of media and CRM data, unifying marketing and sales team strategies. - Experience with advanced analytics and modeling (e.g. forecasting, marketing mix modeling, LTV), and the design and execution of media tests including audience and geo-based incrementality experimentation. - Comfort with full stack of modern marketing data infrastructure (ETL tools, data storage and querying solutions), understanding the data’s downstream impact on analytics and insights. - Demonstrated understanding of adtech’s influence on targeting and measurement, with a specific focus on B2B identity resolution and management. - Appetite for learning new technologies and leveraging AI daily to drive efficiency and innovation. - Experience managing an internal team of 5-10+ across multiple locations, while coordinating cohesive account strategy with cross-department leadership. - 6-8 years of experience of working with data for major digital media platforms (e.g. Google Marketing Platform, Meta, LinkedIn, etc.) across a variety of digital channels (Search, Display, Social, Video, and Email). Benefits - Healthcare/Dental/Vision. - Unlimited PTO. - 401k Contributions. - $75/mo Wellness Stipend. - $100/mo Mobile Phone Stipend. - $50/mo Internet Stipend. - $500/yr Annual Learning Stipend. - $2,000/yr Annual Tuition Stipend. - One-time $200 New Hire Home Office Equipment Stipend. - Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave. - Annual Work From Anywhere 4 weeks per year.

Role Description The Associate Director, Strategy & Activation position will serve as a senior leader across key client relationships, driving integrated media strategy, cross-channel planning, and performance marketing excellence. In this role, you’ll be responsible for deeply understanding clients’ business objectives and translating them into holistic media strategies that drive measurable business impact. You’ll act as a trusted strategic advisor to clients while partnering closely with internal teams to lead best-in-class execution across channels. You’ll succeed as an Associate Director, Strategy & Activation if you are a strong strategic thinker with deep hands-on activation experience, exceptional client leadership skills, and a strong understanding of today’s evolving digital media landscape across Search, Social, Programmatic, and other performance channels. - Serve as a senior strategic lead across digital performance channels including Paid Search, Paid Social, Programmatic/Display, Online Video, and emerging digital platforms. - Lead integrated cross-channel media strategy and planning initiatives aligned to client business goals, KPIs, audience strategies, and competitive insights. - Act as a point of contact for assigned clients; build trusted client relationships, proactively guide strategic discussions, and confidently navigate complex business challenges. - Provide strategic oversight across campaign planning, activation, optimization, budget allocation, and measurement to drive strong business outcomes. - Translate campaign performance data and market insights into actionable recommendations, strategic narratives, and executive-level presentations for clients and internal stakeholders. - Identify opportunities for innovation, testing, audience expansion, and channel growth across client programs. - Manage a team of 5-10 Managers, Senior Analysts, and Analysts by providing strategic guidance, coaching, and development support. - Drive operational excellence and contribute to process improvements, workflow efficiencies, and broader team initiatives. - Support senior leadership in growing client relationships through strategic thinking, proactive recommendations, and identification of incremental opportunities. Qualifications - 5-8+ years of experience in digital media strategy, cross-channel planning, activation, and performance marketing. - Strong hands-on activation experience across Paid Search, Paid Social, Programmatic/Display, and digital media buying platforms. - Demonstrated experience developing integrated media strategies across multiple performance marketing channels. - Strong understanding of performance KPIs, attribution methodologies, audience targeting, measurement frameworks, and optimization strategies. - Deep familiarity with platforms such as Google Ads, SA360, Meta Ads Manager, TikTok Ads, DV360, The Trade Desk, or similar media technologies preferred. - Strong analytical skills with the ability to interpret large datasets and translate findings into strategic recommendations and business impact. - Ability to think strategically while also maintaining a strong operational and executional understanding of digital media campaigns. - Proven ability to build credibility with clients and confidently lead strategic conversations with senior stakeholders. - Strong leadership and mentorship capabilities with experience guiding and developing junior team members. - Excellent presentation, written, and verbal communication skills. - Strong organizational and project management skills with the ability to manage multiple priorities in a fast-paced environment. - Ability to thrive in an entrepreneurial, collaborative, and team-oriented culture. Benefits - Healthcare/Dental/Vision - Unlimited PTO - 401k Contributions - $75/mo Wellness Stipend - $100/mo Mobile Phone Stipend - $50/mo Internet Stipend - $500/yr Annual Learning Stipend - $2,000/yr Annual Tuition Stipend - One-time $200 New Hire Home Office Equipment Stipend - Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave - Annual Work From Anywhere 4 weeks per year

Role Description Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. The Activation team owns the technical engine of our client relationships, translating high-level goals into high-performing campaigns. The Manager, Activation will be a technical leader and execution expert on key client accounts. What You Will Do: - Be a subject matter expert for Paid Search (SEM), leading the strategy, structure, and technical execution to drive core business outcomes. - Lead the activation and continuous optimization across LinkedIn, Meta, and YouTube, ensuring a cohesive performance ecosystem. - Act as the primary technical lead for assigned clients; proactively managing expectations, communicating performance fluctuations, and building trust through execution excellence. - Manage daily pacing, bidding strategies (automated and manual), and A/B testing frameworks across Search and Social platforms. - Oversee the end-to-end execution lifecycle, collaborating with ad ops, analytics, and creative teams to ensure flawless tracking and high-performing assets. - Translate granular performance data from Google Ads, Meta, and LinkedIn into actionable insights and strategic narratives for client reviews. - Mentor and manage a team of 1–3 Analysts, overseeing their technical development and ensuring quality control across all platform work. - Standardize naming conventions, account structures, and reporting workflows to increase efficiency and campaign scalability. Qualifications - 3–5+ years of experience in digital media activation, with a heavy emphasis on Paid Search and Performance Social. - Expert-level proficiency in Google Ads and SA360. - Advanced hands-on experience with Meta Ads Manager, LinkedIn Campaign Manager, and YouTube/Google Video Ads. - Deep technical knowledge of performance KPIs (ROAS, CPA, MER), attribution models, and the technical requirements for conversion tracking (Pixels, CAPI, Enhanced Conversions). - Exceptional ability to manipulate large datasets in Excel/Google Sheets to identify trends and pivot strategies in real-time. - Ability to troubleshoot tracking discrepancies, ad delivery issues, and platform bugs independently. - Strong ability to explain "the how" and "the why" behind technical optimizations to non-technical client stakeholders. - Ability to thrive in an entrepreneurial, fast-paced environment where collaboration is key to success. - Effective time management skills; ability to prioritize and meet deadlines. - Bachelor’s degree with a relevant major preferred. Benefits - Healthcare/Dental/Vision - Unlimited PTO - RRSP Contributions - $75/mo Wellness Stipend - $100/mo Mobile Phone Stipend - $50/mo Internet Stipend - $500/yr Annual Learning Stipend - $2,000/yr Annual Tuition Stipend - One-time $200 New Hire Home Office Equipment Stipend - Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave - Annual Work From Anywhere 4 weeks per year Company Description Kepler prides itself on being a great place to work. In fact, we’re proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients. Transparency is fundamental to Kepler’s culture. Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler’s growth and success. Total Compensation: - Base Salary: $85,000 - $100,000 - Target Annualized Discretionary Bonus: 5% ($4,250 - $5,000) - Target Total Cash: $89,250 - $105,000

About Kepler: Kepler is a leading omnichannel, full-funnel, full-service agency, powered by the proprietary Kip platform, specializing in media, creative, and data. We are at the forefront of digital innovation, helping our clients navigate the ever-evolving landscape of retail media, commerce, AI, and human consumer experiences. Kepler is seeking a visionary sales leader to accelerate the growth of our retail media practice The Role: We are looking for a dynamic, entrepreneurial sales leader to serve as Kepler’s Sales Director of Retail Media. This role is responsible for setting the go-to-market strategy and driving top-line revenue growth across our retail media ecosystem, with a keen focus on Amazon Ads (SPA, DSP, AMC) in addition to Walmart Connect, Target Roundel, Instacart, Criteo, DoorDash, and the many other emerging Retail Media Networks (RMNs). You will be primarily focused on winning new enterprise retail business, building strategic relationships with brands, agencies, and partners, while evangelizing Kepler’s “Retail 360” approach. The ideal candidate has a deep, nuanced understanding of retail sales operations, retail SEO/content, and is passionate about retail media being a holistic, integrated, full-funnel business driver, not just a lower-funnel and siloed tactic. Key Responsibilities: Sales Leadership & Revenue Growth - Drive New Business: Own the full sales cycle of enterprise level retail sales opportunities from prospecting to contract signature, focusing on high-growth endemic advertisers. - Build and Monitor Pipeline: Build and maintain organized documentation of sales funnel forecasts and projections. - GTM Strategy: Refine Kepler’s retail media narrative to help productize and differentiate our services. - Identify Cross-Sell Opportunities: Become well-versed in telling a complete Kepler story, and being able to identify leads that may be more appropriate for broader multi-channel consideration. Strategic Partnerships & Thought Leadership - Retailer Relations: Foster relationships with RMN partners (Amazon, Walmart, etc.) as it relates to driving value for prospects and new clients. - Retail Media Tech Relations: Similar to the above, build relationships with Kepler’s preferred retail media tech partners to benefit prospects and clients. - Consultative Selling: Act as a senior strategic partner for prospects, providing expert counsel on leveraging retail data (e.g., AMC, Scintilla) to achieve business outcomes. - Industry Voice: Represent Kepler as a retail media subject matter expert (SME) at industry events, with press, and in senior-level client meetings. Product & Team Collaboration - Innovation: Partner with Kepler’s product team to inform the development of tech solutions within the Kip platform, including AI-driven retail applications. - Cross-Functional Alignment: Collaborate with Media Center Of Excellence leads (Social/Entertainment/Culture, Search+, Programmatic, Video, etc) to ensure retail media is integrated into broader omnichannel strategies. - Sales Enablement: Co-develop high-impact marketing materials and "big idea" pitches that showcase Kepler’s unique value proposition. Qualifications: - 8+ years of experience in digital advertising sales, with a proven track record of closing complex, multi-million dollar deals. - Deep Expertise in the retail media landscape, including Amazon Ads (DSP, Sponsored Ads, AMC), Walmart Connect, or similar platforms. - Strategic Vision: Partner with the other Kepler Commerce and Retail Leads to develop 3-5 year growth plans for a retail media practice, considering the impact of AI and evolving consumer behavior. - Communication: Exceptional presentation skills and the ability to explain complex data and technical features in "ordinary terms" for senior executives. - Entrepreneurial Grit: A "do what it takes" mindset with the ability to thrive in a fast-paced, high-growth environment. What We Look For: - A Growth Mindset: You are naturally curious, constantly identifying new opportunities and "breaking through" ambiguity. - A Strategic Storyteller: You can craft compelling narratives that connect retail media spend directly to a client’s long-term business goals. - An Inspiring Leader: You are passionate about building teams and fostering a culture of excellence and innovation. Transparency is fundamental to Kepler’s culture. Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler’s growth and success. We aim to offer competitive direct compensation and a rich indirect compensation program that demonstrates the value we place on our employees and their wellbeing. Total Compensation: - Base Salary: $140,000 - $160,000 - Target Annualized Discretionary Bonus: 10% ($14,000 - $16,000) - Target Total Cash: $154,000- $176,000 Benefits: - Healthcare/Dental/Vision - Unlimited PTO - 401k Contributions - $75/mo Wellness Stipend - $100/mo Mobile Phone Stipend - $50/mo Internet Stipend - $500/yr Annual Learning Stipend - $2,000/yr Annual Tuition Stipend - One-time $200 New Hire Home Office Equipment Stipend - Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave - Annual Work From Anywhere 4 weeks per year Kepler is a people first organization. If this role piques your interest but you may not check every box, we still encourage you to apply! Studies show that imposter syndrome can prevent women and people of color from applying unless they meet every single qualification. We welcome all who are interested to apply, you just might be a great candidate for this role or others. Protect yourself from recruitment fraud. The only way to apply for a position at Kepler is by submitting a direct application via the Keplergrp.com website or working with a recruiter employed by Kepler with a @keplergrp.com email address. Learn how to stay safe by clicking here