Conversion Rate Optimization Director About Us We are a modern marketing collective built for scale, efficiency, and impact. As the parent company, Agital supports three specialized go-to-market agencies—Go Fish Digital, REQ, and WDG—with shared infrastructure, advanced technology, and deeply experienced people, allowing each brand to do its best work. Go Fish Digital makes the complex simple and the simple powerful by uniting strategy, creative, media, and SEO into one seamless engine for growth. REQ connects storytelling, technology, creativity, and digital strategy so ambitious organizations can own what’s next. WDG designs and builds enterprise web experiences that connect with diverse audiences and help organizations adapt to rapid technological change. Together, we operate as one strong, collaborative ecosystem, backed by smart systems, AI-powered capabilities, and a culture of curiosity, where people can grow their careers while shaping how ambitious brands grow in the world. Go Fish Digital is where digital marketing meets clarity, creativity, and scale. As we continue to grow, our clients are asking deeper questions about what actually drives performance once traffic arrives. That’s where you come in. We’re looking for a strategic, systems-minded Conversion Rate Optimization Director to lead experimentation and optimization efforts across B2B, B2C, and eCommerce accounts. This role is responsible for translating user behavior, data, and insights into measurable improvements in conversion, revenue, and customer experience. As CRO Director, you’ll own optimization strategy from diagnosis through execution, set experimentation standards across teams, and help clients understand why changes work—not just what changed. You’ll operate at the intersection of UX, analytics, and business outcomes. What you’ll do You’ll own the CRO strategy for accounts from kickoff through ongoing iteration. That includes auditing conversion paths across commercial pages, PDPs/PLPs, forms, onboarding flows, and key funnel moments — then prioritizing opportunities based on impact, effort, and business value. You’ll design and oversee experimentation roadmaps aligned to user intent, personas, and lifecycle stages, while producing clear, client-facing insights that explain what was tested, what we learned, and how it ties back to revenue, leads, or retention. You’ll also identify cross-channel opportunities where SEO, paid media, UX, content, and analytics can reinforce conversion performance, and you’ll document and refine internal CRO workflows, testing standards, and QA processes as the program scales. You’ll be trusted with things that matter: strategic direction, interpretation of results, and client confidence in high-stakes optimization decisions. What your day-to-day will look like Strategy & Client Communication - Define and defend CRO strategy: what to test, what to fix, what to measure, and why. - Translate behavioral data, test results, and UX insights into clear, executive-ready narratives. - Operate as a trusted advisor: lead client conversations, set expectations, and communicate wins, risks, and tradeoffs with confidence. - Connect conversion outcomes directly to business KPIs like revenue, pipeline, CAC, and LTV. Page Template & System-Level Optimization - Evaluate and improve core page templates to reduce friction and better align with user intent. - Partner with UX, product, and engineering teams to influence template-level decisions that balance conversion performance, usability, accessibility, and development constraints. - Help clients understand when template evolution (structure, hierarchy, messaging) will deliver more impact than individual tests or micro-optimizations. Experimentation Strategy & Test Design - Audit and optimize landing pages, solution pages, PDPs/PLPs, checkout flows, lead forms, and onboarding experiences. - Define test hypotheses and recommended A/B or multivariate approaches informed by user behavior, qualitative insights, and conversion psychology. - Partner with client UX, development, SEO, paid, and analytics teams to scope, QA, and advise on experiment implementation (when testing is the right tool). - Ensure measurement plans, test validity, and statistically sound interpretation of results. User, Persona, and Journey Mapping - Build and refine persona cohorts and journey maps using analytics, research, and qualitative inputs. - Identify friction points, objections, and motivation gaps across the funnel. - Use AI and research tools to accelerate hypothesis generation, insight synthesis, and experimentation planning, without sacrificing rigor. Measurement, Learning, and Optimization - Own CRO measurement frameworks (conversion rate, revenue per visitor, funnel drop-off, test velocity, learning velocity). - Turn test results into actionable insights and next-step recommendations. - Continuously refine playbooks based on performance trends, user behavior changes, and platform updates. What you’ll bring to the role CRO & Growth Expertise - 5+ years of hands-on experience in conversion rate optimization, experimentation, or growth-focused roles. - Proven success in designing, executing, and scaling experimentation programs across B2B, B2C, and/or eCommerce environments. - Deep experience with CRO and experimentation tools such as VWO, Optimizely, Google Optimize (or equivalent), Convert, or similar platforms. - Strong working knowledge of behavioral and qualitative research tools, including Crazy Egg, Hotjar, FullStory, Contentsquare, or similar. - Experience optimizing high-impact funnel moments: landing pages, PDPs/PLPs, lead forms, checkout flows, onboarding, and conversion paths. - Solid understanding of UX principles, persuasion, and conversion psychology—and how to apply them pragmatically, not dogmatically. Analytical Fluency - Strong proficiency with analytics platforms such as Google Analytics (GA4), Looker Studio, and/or other BI tools. - Experience defining and tracking meaningful CRO metrics beyond surface-level conversion rate (e.g., revenue per visitor, funnel progression, test velocity, learning velocity). - Comfortable evaluating test validity, statistical significance, and tradeoffs between speed and rigor. - Experience building experimentation roadmaps, dashboards, and insight summaries that clearly connect tests to business outcomes. Client Communication & Influence - Experience in an agency or consulting environment with direct client ownership. - Ability to explain complex findings in plain language to senior stakeholders. - Comfortable working independently, making judgment calls, and leading in ambiguous situations. Guidelines for your application What We Need: Alongside your resume, craft a one-page cover letter that gives us some perspective into your unique journey and passion for this role. Don’t forget to mention your salary expectations. Handling Attachments: Some platforms can be tricky. If limited to one file, combine your resume and cover letter. Bonus points for work samples — links in CVs or resumes are good, too! The Weight of the Cover Letter: It’s more than just a formality – it’s our first introduction to you. Make it count. Without it, your application won't be reviewed. Note on ‘Quick Apply’: This feature can sometimes miss essential details. Ensure all our requirements are met — incomplete applications won't progress. Adherence to these guidelines is paramount. Missing out will cost you a spot in the process. And then, we all miss out. And that bums us out. Don't bum us out. We value attention to detail, and this is your chance to show that off. We appreciate the effort you put into your application and look forward to getting to know you better! SEO Raleigh, NC Remote (United States)