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GenScript

Make People and Nature Healthier through Biotechnology

Media Specialist, Biosciences

GeneralGeneralFull TimeRemoteJuniorTeam 5,001-10,000Since 2002H1B SponsorCompany SiteLinkedIn

Location

New Jersey

Posted

1 day ago

Salary

$80K - $90K / year

Seniority

Junior

Bachelor Degree1 yr expEnglish

Job Description

Media Specialist, Biosciences

GenScript

• Support the execution of paid media campaigns across channels, including paid search, paid social, programmatic/display, retargeting, and other digital channels • Assist with day-to-day campaign tasks, including audience targeting, campaign setup, ad trafficking, budget monitoring, and basic performance checks • Help implement and maintain campaign tracking, including GA4 support, UTM tagging, pixel placements, and basic conversion tracking validation • Work with content, design, and product marketing teams to ensure creative assets meet channel specifications and campaign requirements • Monitor campaign performance metrics such as CTR, CPC, CPA, CPL, and MQL, and provide simple reports and observations to the team • Perform basic optimizations under guidance, such as updating targeting, rotating creative, adjusting budgets, and testing variations • Coordinate with external vendors, media agencies, and MarTech partners to support campaign launches, troubleshooting, and reporting • Assist with global events and webinars, including campaign amplification, audience targeting support, tracking setup, and post-event reporting • Support branded merchandise and swag initiatives, helping with vendor coordination, fulfillment, and creative input • Ensure campaigns follow internal brand guidelines, regulatory requirements, and scientific messaging standards

Job Requirements

  • 1–3 years of hands-on experience in paid media, digital marketing, or related roles, ideally in B2B biotech, life sciences, pharmaceuticals, or scientific technology
  • Experience using Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, or similar paid media platforms
  • Exposure to supporting marketing events, including cross-regional coordination or campaign amplification
  • Basic knowledge of GA4, UTM tracking, pixel implementation, and reporting tools such as Looker Studio or Excel
  • Understanding of digital media KPIs and campaign fundamentals
  • Attention to detail with the ability to QA basic campaign setups, tracking, and creative assets
  • Good verbal and written communication skills to summarize results and share updates with the team
  • Ability to manage multiple tasks and deadlines in a fast-paced, collaborative environment

Benefits

  • Medical, dental, and vision insurance
  • 401(k) retirement plan with company match that vests fully on day one
  • Paid parental leave after three (3) months of employment
  • Paid time off including vacation time, personal time, sick time, floating holidays, and company holidays
  • Flexible spending and health savings accounts
  • Life and AD&D insurance
  • Short- and long-term disability coverage
  • Legal assistance and supplemental plans such as pet, critical illness, accident, and hospital indemnity insurance
  • Commuter benefits
  • Well-being initiatives
  • Peer-to-peer recognition programs

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