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Curn Specialist, DTC E-commerce
Location
Bulgaria
Posted
6 days ago
Salary
€2.5K - €2.8K / month
Seniority
Senior
Job Description
Curn Specialist, DTC E-commerce
Foxelli Group
• Analyse churn patterns across multiple Foxelli brands - when customers drop, which segments are most at risk, and what's driving it • Research competitors and benchmark what best-in-class retention looks like in our space • Use AI tools to accelerate research, surface insights, and identify patterns • Build a clear picture of our customers - their motivations, frustrations, and what "good enough to stay" actually means to them • Audit the full customer lifecycle with a churn lens - from first-touch onboarding to long-term engagement • Identify drop-off moments and experience gaps that are costing us customers • Own initiatives to improve onboarding flows and early-stage activation • Develop hypotheses and run experiments - lifecycle communications, CRO tests, loyalty mechanics, win-back campaigns, cancellation flows • Build and maintain automations that support retention at scale - triggered flows, at-risk alerts, personalised sequences • Use AI to generate ideas, draft copy, simulate scenarios, and iterate faster • Track the impact of every initiative and iterate based on results • Document what worked, what didn't, and why • Build and maintain automations that support retention initiatives at scale • Proactively explore how AI can improve the way we understand and respond to churn • Stay current with new tools and bring ideas to the table before anyone asks
Job Requirements
- Proven experience diagnosing churn, not just reporting on it, but getting to the root of it
- Comfortable working with data: cohort analysis, funnel metrics, A/B test results
- Hands-on experience with customer journey mapping, onboarding optimisation, or CRO
- Experience building automations: triggered flows, lifecycle sequences, or similar
- Able to turn messy data into a clear point of view and present it to senior stakeholders
- Has worked across multiple products or brands
- Uses AI tools beyond basic prompts and actively looks for ways to automate and improve workflows
Benefits
- Full flexibility with your schedule in a fully remote setting, while Hubstaff ensures transparency and fairness.
- Complimentary gym memberships and company-sponsored outdoor adventures for your strength and to keep your physical well-being in check.
- A personal development budget is at your disposal for your personal and professional growth to ensure you keep growing continuously.
- Generous paid time off, including parental leave and vacation days, to recharge and rejuvenate and ensure you’re well-rested.
- A budget for your home office setup so you’re comfortable working how you like and where you like.
- Strong company culture and a network of unique individuals that celebrate you.
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