• Independently build and execute multi-channel demand generation programs — from audience targeting through nurture sequences — that consistently deliver qualified pipeline aligned to our Ideal Customer Profile. • Own top-of-funnel awareness through pipeline contribution and revenue influence, with clear funnel math from MQL to closed-won revenue and the reporting to prove it. • Build and optimize Account Based Marketing programs targeting enterprise security buyers — CISOs, Security Engineers, and DevOps leaders — at Fortune 500 organizations. • Activate buyer intent signals from tools like 6sense to drive timely, relevant outreach that shortens sales cycles and improves conversion rates at priority accounts. • Use AI and automation tools to build campaigns, copy, sequences, and reporting infrastructure at a pace that makes your output look like a team's — this is your primary lever, not a bonus capability. • Deliver executive-ready dashboards that tie marketing activity directly to pipeline and revenue, giving leadership real-time confidence in marketing's contribution to growth. • Maintain tight alignment between demand programs and pipeline goals — reducing CAC while increasing qualified lead volume quarter over quarter.

• Performance Marketing Strategy: Develop and execute multi-channel digital marketing campaigns across paid search, social media, and display marketing to drive customer acquisition and revenue growth. • SEO & SEM Management: Optimize search engine marketing (Google Ads, etc.) and organic search performance to enhance visibility and drive traffic. • Paid Social & Retargeting: Manage and optimize paid social campaigns (Meta, LinkedIn, etc.) and remarketing efforts to improve engagement and conversion rates. • Analytics & Reporting: Track, measure, and analyze key performance metrics using Google Analytics, CRM, and marketing automation tools, ensuring continuous optimization. • Conversion Rate Optimization (CRO): Develop A/B testing strategies for landing pages, ads, and website elements to maximize conversions. • Budget Management: Oversee digital marketing budgets, ensuring optimal allocation of resources to maximize ROI. • Collaboration & Stakeholder Management: Work closely with content, product, and sales teams to align marketing initiatives with business goals. • Market & Competitor Analysis: Stay updated on industry trends, competitive landscape, and emerging digital marketing technologies to refine strategies.

• Managing marketing team and multi-million dollar budget • Accelerating Novo's customer acquisition by investing in existing & new channels • Developing & implementing Novo's digital marketing strategy • Building marketing performance reporting structures by manipulating large datasets • Reporting on marketing performance across multiple channels • Working with our technology team to execute marketing-related technology tasks • Collaborating with the Novo product team in the development of new products • Expanding the portfolio of digital marketing tech stack

• Own the full lifecycle of paid social campaigns across platforms including Meta (Facebook/Instagram), TikTok, Snapchat, and LinkedIn • Manage daily campaign operations, including budget allocation, bid strategy, pacing, and performance monitoring • Scale high-performing campaigns while maintaining or improving key efficiency metrics (CPA, ROAS) • Design and execute structured A/B tests across creatives, audiences, placements, and bidding strategies • Develop and optimize audience strategies, including prospecting, retargeting, and lookalike modeling • Partner with creative teams to iterate on high-performing ad concepts and performance-driven creative strategies • Analyze campaign performance data to identify trends, insights, and optimization opportunities • Ensure accurate tracking and measurement (pixels, events, UTMs) and troubleshoot discrepancies • Build and maintain dashboards and reporting frameworks to monitor performance and inform decision-making • Stay current on platform updates, algorithm changes, and emerging trends in paid social and digital marketing