This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description OpenLoop is looking for a Creative Lead, eComm to fuel our next wave of growth. In this role, you’ll be the architect of our digital content strategy, serving as a true end-to-end owner of the creative process for the OpenLoop e-commerce team. - Own the creation of digital content from concept to completion, primarily for social platforms. - Write storylines, create scripts, identify angles, and focus heavily on creating compelling hooks that grab attention. - Analyze and report on creative performance, feeding data insights back into the next creative cycle to optimize results. - Leverage various AI tools daily to support your workflow and improve efficiency. - Own the brand experience for several brands working on the OpenLoop e-commerce team, including supporting website assets and messaging. Qualifications - 5+ years in a fast-paced creative environment owning end-to-end production. - Experience in DTC, e-commerce focused startups, health and wellness tech brands, or fast-paced agency work is highly preferred. - Proven experience in all aspects of production: scriptwriting, creating hooks, videography, photography, and editing. - Proven ability to work independently and be comfortable “creating the path” rather than walking it. - A deep understanding of social content analytics is preferred, though not required. - Fantastic organizational skills with a strong sense of urgency and accountability. Benefits - Medical, Dental, and Vision plans - Flexible Spending/Health Savings Accounts - Flexible PTO - 401(k) + Company Match - Life Insurance, Pet insurance, and more Company Description We have a relatively flat organizational structure here at OpenLoop. Everyone is encouraged to bring ideas to the table and make things happen. This fits in well with our core values of Autonomy, Competence and Belonging, as we want everyone to feel empowered and supported to do their best work.

We’re looking for a Senior Creative Strategist with deep, hands-on experience leading large-scale Meta performance campaigns for 9-figure CPG brands. This is not a trend-spotting or junior scripting role. We need a high-level performance operator who understands how creative directly drives revenue, lowers CPA, expands TAM, and unlocks scalable growth inside complex ad accounts. You should have direct experience building and leading creative strategy within large Meta accounts, collaborating closely with media buyers, and producing ideas that have materially impacted revenue at scale. Core Responsibilities Meta Performance Leadership - Lead creative strategy across large-scale Meta ad accounts - Develop structured testing roadmaps tied directly to CPA, MER, ROAS, and LTV - Collaborate with media buying to optimize creative for performance at scale - Understand bid strategies, scaling frameworks, and account structure Scaling & TAM Expansion - Develop creative angles that expand Total Addressable Market - Identify new customer personas and messaging frameworks - Build creative that breaks through fatigue and sustains long-term scale - Unlock new audience segments without sacrificing efficiency Performance Optimization - Drive measurable CPA improvements through strategic iteration - Analyze creative-level data (hook rate, hold rate, thumbstop rate, CTR, CVR) - Continuously refine messaging, positioning, and offer framing - Turn performance insights into repeatable creative systems Big Ideas at Scale - Lead large-scale campaign concepts that drive step-change growth - Translate brand positioning into performance-driven concepts - Balance bold creative ideas with direct-response fundamentals - Build frameworks that can scale into hundreds or thousands of variations

• Review video ads produced by external agencies before they go live • Check hooks are attention-grabbing and not overly clickbaity • Ensure lead and body sections are properly edited and flow logically • Flag technical issues: caption formatting, aspect ratios, audio sync, pacing problems • Provide clear, actionable feedback to agency partners • Maintain brand consistency across all creative assets • Source and reach out to new UGC creators • Send briefs and ensure creators understand deliverables • Book and coordinate shoot days • Manage ongoing comms with our creator network • Track content delivery and follow up on outstanding assets • Build relationships with top-performing creators for repeat collaborations

• Creative Review (50%) - Review video ads produced by external agencies before they go live - Check hooks are attention-grabbing and not overly clickbaity - Ensure lead and body sections are properly edited and flow logically - Flag technical issues: caption formatting, aspect ratios, audio sync, pacing problems - Provide clear, actionable feedback to agency partners - Maintain brand consistency across all creative assets • UGC Coordination (50%) - Source and reach out to new UGC creators - Send briefs and ensure creators understand deliverables - Book and coordinate shoot days - Manage ongoing comms with our creator network - Track content delivery and follow up on outstanding assets - Build relationships with top-performing creators for repeat collaborations