• Assist search marketing team to execute paid search strategy across web and mobile app ecosystems • Conduct advanced keyword research, competitive analysis, and audience targeting optimization • Manage campaign budgets, bids, and performance optimization to achieve target KPIs alongside Managers • Implement and test Custom Product Pages (CPPs) to maximize conversion rates • Analyze ASA performance data and provide actionable insights for continuous improvement • Build, launch, and optimize Google Ads search campaigns for web and mobile app objectives • Develop and execute Bing Ads search campaigns to complement Google search strategy • Design and manage App Campaigns for app install and optimize to in-app performance goals • Implement advanced bidding strategies and creative optimization • Optimize campaigns based on Acquisition Goals and company KPIs • Launch integrated paid search campaigns across web and mobile app funnels • Monitor mobile attribution and in-app events through AppsFlyer • Execute regular A/B testing of ad copy, landing pages, CPPS (Custom Product Pages) and bidding strategies • Provide regular performance reports with actionable insights and recommendations

• Lead paid social strategy across a portfolio of clients, overseeing full funnel media planning, testing roadmaps, forecasting, measurement, and long-term account growth spanning key platforms including Meta, TikTok, Pinterest, Snapchat, and YouTube. • Serve as a strategic advisor by connecting media performance, creative strategy, consumer behavior, and cultural moments to deliver meaningful business results. • Build, mentor, and develop a high-performing team by providing coaching, raising the quality of work, and fostering strategic thinking across the practice. • Partner closely with creative teams and clients to shape creative strategy, identifying winning concepts, testing opportunities, and optimization recommendations through performance data. • Establish best practices across planning, campaign execution, reporting, client communication, and innovation while partnering cross-functionally with internal teams. • Translate complex performance data into compelling, executive-level narratives and represent Code3 through client presentations, platform partnerships, and new business opportunities.

• Own day-to-day paid social strategy across key accounts, including planning, testing, optimizations, forecasting, and reporting. • Develop full funnel media strategies that balance brand building and performance, aligning investment to business objectives and customer behavior. • Analyze campaign performance across platforms and translate insights into clear, actionable recommendations that improve business outcomes. • Partner closely with creative teams and clients to shape creative strategy, identifying winning concepts, testing opportunities, and optimization recommendations through performance data. • Understand consumer trends, cultural moments, and platform behaviors to help brands show up in relevant and authentic ways. • Collaborate with internal teams and platform partners to bring innovative ideas to clients, including alpha/beta opportunities, new measurement solutions, and emerging platform capabilities. • Stay ahead of platform updates, retail and eCommerce trends, and competitive activity to identify opportunities before they become best practice. • Lead the creation of clear, compelling storytelling through presentations, POVs, and executive-ready performance summaries. • Mentor junior team members and help elevate strategic thinking and execution across the team.

• Implement and quality-check online conversion tracking across Google Ads, Meta, LinkedIn, Microsoft Ads, and other paid media platforms • Set up and maintain offline conversion tracking using CRM integrations, CSV uploads, and API-based data pipelines • Build, configure, and maintain Google Tag Manager containers, custom triggers, variables, and Consent Mode implementations • Troubleshoot tracking issues and resolve data discrepancies across platforms • Validate tracking accuracy before project handoff • Collaborate with paid media and account management teams to ensure reliable campaign measurement