Cardlytics

• Partner with the CEO, CFO, and executive leadership to provide financial insights that inform strategic decision-making • Lead the ongoing build-out and refinement of the corporate financial model to support budgeting, forecasting, and strategic decision-making • Prepare materials and support quarterly and ad hoc reporting for executive leadership, the Audit Committee, and the Cardlytics Board • Partner with Accounting, Investor Relations, and business leaders to ensure accurate financial reporting and support external communications • Mentor members of the Strategic Finance team while fostering strong financial rigor and business partnership • Build financial models and business cases to evaluate strategic initiatives, investments, and growth opportunities • Identify opportunities to improve financial planning processes, reporting, and decision-support capabilities through automation and best practices • Support a strong control environment by partnering with Accounting to ensure the accuracy and integrity of financial information • Develop and own financial models, valuation analyses, and business cases to support investment decisions and strategic transactions. • Analyze market trends, competitive dynamics, and industry opportunities to inform long-term growth strategy. • Develop business cases and financial analyses to support capital allocation and long-term strategic decision-making.

• Design and evolve the Cardlytics next-generation architecture; establish reference architectures and standards for batch, streaming, ML, and AI/agentic workloads • Build out the semantic layer, feature store, and data ontology that make Cardlytics data consumable by AI/agentic applications; enable governed, self-service access for both human and machine (LLM/agent) consumers • Serve as the primary technical partner for analysts, engineers, and business users; develop self-service guides, onboarding materials, and best-practice documentation to reduce friction across all user groups • Set technical direction for the platform and mentor engineers across the data and platform teams; drive engineering excellence and best practices, and manage the vendor relationship • Define monitoring standards and SLAs, lead performance tuning for Spark jobs, open table formats (e.g. Delta, Hudi), and SQL query engines; own incident response and root-cause analysis • Drive adoption of a unified governance layer (e.g., Databricks Unity Catalog) for centralized RBAC, column-level security, data lineage, and metadata management; implement and maintain security best practices including encryption and audit logging • Define the operating model and guardrails for the managed lakehouse platforms (including Databricks on AWS) — compute policies, access model, catalog structure, and cost governance — with day-to-day administration executed by the platform and domain teams working within those standards • Own the CI/CD strategy for lakehouse and data platform deployments (Terraform, GitHub Actions, and platform-native packaging such as Asset Bundles); enforce DevOps practices across engineering teams

• Develop a business plan including strategies and tactics to expand new and existing business • Leverage your experience in sales to exceed quarterly and annual revenue targets • Generate a pipeline across advertiser verticals including Retail, Restaurant, and DTC • Uncover business problems and solve them with our ability to deliver on performance and ROI • Build effective relationships with brand-side stakeholders at all levels, becoming a trusted advisor

• Work on problems affecting some of the largest advertisers in the US and meet our commitments towards engagement and Customer value • Work with large datasets in a fast-paced environment using SQL, Python, R, Tableau, and other tools • Craft engaging analytic stories to drive home the impact of customer engagement and value, both from a consumer as well as advertiser perspective • Mine purchase data to understand customer spending habits, competitive landscapes and customer journeys • Develop and standardize new analytic approaches around customer life cycle value, measurement plans, cadence testing, optimized cadence of offers, and repeatable self-service tools for internal and external consumption

• Support business units across the company , assisting stakeholders with a vast array of legal needs • Help develop new and improved processes and procedures to ensure that Cardlytics’ Legal and Compliance department is efficient, organized, and world-class • Promote the Legal and Compliance Department’s vision across the company, ensuring that our legal obligations are met, and the company is protected in every facet • Use your legal brain to identify solutions to complex problems – going beyond pointing out that a problem exists • Help navigate rapidly developing data privacy legislation to ensure that company’s policies and procedures remain ahead of the curve

• Serve as a strategic communications partner to the CEO and leadership team • Develop and manage internal communications that promote transparency, alignment, and engagement • Craft executive messaging for All Hands meetings, company announcements, organizational updates, and cultural initiatives • Oversee internal channels and intranet content to ensure accuracy, consistency, and relevance • Establish communication standards that reinforce clarity and alignment across the organization • Lead PR strategy and external storytelling that amplifies Cardlytics’ business priorities and brand presence • Build and manage relationships with key media, respond to press inquiries, and proactively pitch thought leadership opportunities • Prepare high-impact materials including press releases, blogs, executive bylines, and key announcements • Partner with Investor Relations and Finance on earnings communications and major corporate milestones • Monitor coverage and industry trends to identify opportunities and mitigate potential risks • Oversee messaging across the corporate website and social channels to ensure consistency with brand and leadership communications • Partner with creative and development teams to maintain a cohesive, engaging corporate presence • Manage communication templates, content updates, and design partnerships as needed

• Serve as a trusted partner to internal stakeholders on the partnership & customer success teams, ensuring that campaigns for our advertisers and/or publishers launch on time and accurately • Become an expert on the campaign operations of CDLX, acting as a trusted resource of operational knowledge for internal stakeholders • Engage cross-functionally and at times directly with clients to ensure that our campaigns run properly and generate the results that our clients are looking for

• Lead the analytics relationship with key client partners and regularly meet with their representatives to showcase the value and opportunities of the Cardlytics platform • Act as a trainer and mentor to junior analysts as well as a subject matter expert on Advertiser Analytics • Work closely with Partner Team counterparts in translating questions from the customers into appropriate problem statements, developing robust solutions by analyzing large purchase/engagement datasets and presenting findings to influence future strategies and decisions • Mine purchase data to understand customer spending habits, competitive landscapes and customer journeys • Develop and standardize new analytic approaches around customer life cycle value, measurement plans, cadence testing, optimized cadence of offers, and repeatable self-service tools for internal and external consumption

• Provide actionable customer insights for financial institutions and other publisher partners • Work closely with key financial institution partners and regularly meet with their representatives to showcase the value and opportunities of the Cardlytics platform • Develop robust solutions by analyzing large purchase/engagement datasets • Deliver compelling analytics for some of the largest financial institutions in the US, addressing questions about the engagement of their customers • Work with large datasets in a fast-paced environment using SQL, Python, Databricks, Tableau, and other tools • Craft engaging analytic stories to drive home the impact of Publisher engagement and value • Mine purchase data to understand customer spending habits, competitive landscapes and customer journeys • Develop and standardize new analytic approaches around customer life cycle value, measurement plans, cadence testing, optimized cadence of offers, and repeatable self-service tools for internal and external consumption

About Cardlytics Founded in 2008, Cardlytics (NASDAQ: CDLX) is the industry-leading purchase intelligence and incentives platform. We make commerce smarter and more rewarding for everyone by helping businesses attract, understand, and incentivize consumers through our partners' digital reward programs. Join us on our mission to make commerce smarter and more rewarding for everyone! About the Team Remember that time you got cash back on a cup of coffee through your banking app? That was us! Cardlytics (NASDAQ: CDLX) is the industry-leading purchase intelligence and incentives platform. We are a product-driven company that cares about three things: our people, our customers, and our partners. Together, we make commerce more rewarding for everyone by helping businesses attract, understand, and incentivize consumers through their banks’ digital channels. About the Position Cardlytics is looking for a Partner Lead to join our fast-growing advertising business. In this role you will leverage purchase insights to help advertisers identify opportunities to increase market share, drive sales, and measure the impact of their investment in true ROI. We are looking for high-performing sales leaders that bring positivity to the table, helping to set the tone and culture for what great looks like! In this role you must be adept at leveraging data driven insights and a consultative sales approach to produce results. You are tired of the same old mousetrap for ads and are passionate about selling solutions that make a significant and measurable impact on your customer's bottom line. Cardlytics is seeking a Partner Lead to join our team, reporting to the Head of New Business. You will - Bring a consultative, strategic approach to new business, paired with the drive and hunger to uncover and win high-value opportunities - Leverage customer purchase data to proactively align tailored solutions to new clients business needs, identifying business challenges and opportunities - Craft and confidently deliver compelling, data-driven sales presentations that position us as trusted advisors rather than vendors - Navigate complex stakeholder and budget landscapes to activate the right internal experts to drive a cohesive, enterprise-level team-selling approach - Develop and execute a data-informed strategy that drives new business, accelerates customer onboarding, and leverages in-market presence (e.g., conferences and events) to exceed revenue goals while positioning Cardlytics as an industry leader - Hold biweekly client check-ins and conduct ongoing discovery to stay aligned with evolving KPIs and collaboratively develop joint growth plans - Cultivate client relationships while proactively identifying and engaging new stakeholders and decision-makers to accelerate business growth You have - Digital advertising experience, with 6+ years of successfully growing revenue through the development of long-term strategic partnerships - Proven ability to generate new pipeline, identifying high-value opportunities and executing targeted strategies to convert prospects into long-term clients - Data-driven selling experience, comfortable analyzing performance metrics, market trends, and basic statistical data to identify and pursue high-value prospects - Experience in executive-level influence, adept at engaging multiple stakeholders, aligning cross-functional teams, and navigating conflicting agendas to win new business - Established expertise in preparing and presenting business reviews that highlight measurable outcomes, leveraging financial acumen to communicate value and growth opportunities to senior client decision-makers You are - A strategic, opportunity-focused seller who thrives on pursuing new business and closing high-value deals - A collaborator who will partner across external and internal teams to drive revenue and expand adoption of Cardlytics' solutions by our customers - Data driven and accountable for quarterly and annual revenue goals, pipeline management, and growth - Able to coordinate multiple resources, priorities, and deadlines, while keeping an eye on the strategic objective - A superior relationship builder and exceptional consultative seller with a passion and hunger to win - A strategic thinker who focuses on larger, longer-term issues and defines evolving future opportunities, integrating your client's initiatives and their implications - Curious and passionate for any opportunity to statistically prove the bottom-line profitability of advertising Technical Environment We primarily use macOS and Google Workspace (Docs, Sheets, Slides). While our preferred platform is macOS, we support both macOS and Windows. Familiarity with or willingness to work within this environment is required. Core Values Our shared values are the driving force behind everything we do. Across all roles, we are looking for teammates who embody these values: - Customer and partner first - Act with urgency and focus - Integrity with our partners and data - Accountability even when challenged - Empowerment over hierarchy - Growth over comfort Benefits and Perks - Flexible paid time off plus company holidays - Medical, dental, and vision insurance begins on your first day - 401(k) retirement plan with company match, plan also includes a student loan debt repayment option - Employee Stock Purchase Plan - Educational assistance for continuing education - Lifestyle Spending Account for physical, emotional, and financial wellness (like gym memberships, home down payments, art classes, park passes, and more!) - Complimentary Calm app subscriptions to support employee mental health and wellbeing As an equal opportunity employer, Cardlytics is committed to diversity, equity, and inclusion. Our people bring our products and organization to life, and every unique perspective makes us better. If you can do the job and you’re excited about growing with us as we scale our best-in-class advertising platform, we’d love to hear from you. If you need accommodation in the recruiting process due to a disability, please email recruiting@cardlytics.com or inform your recruiter.