Data-driven digital marketing agency specializing in paid digital media, SEO, social media, and content marketing.
Media Planner
Location
Florida
Posted
1 day ago
Salary
$50K - $55K / year
Seniority
Senior
Job Description
Media Planner
Bullseye Strategy
• Develop and lead interactive media campaigns including CPM, CPC, CPL, and numerous retargeting media placements • Strategize and execute paid social campaigns across multiple platforms, ex: Facebook, Instagram, LinkedIn and TikTok, TripAdvisor, Pinterest • Execute Programmatic and Direct to Publisher deals / vendors – display, video, and mobile • Lead campaign activation across all of the above mediums • Own vendor relationships inclusive of generating IOs, sending RFPs, collecting reporting and ongoing campaign management • Partner with account service, creative teams, and external media vendors to determine what specific needs are for interactive advertising • Optimize the campaigns with media vendors ongoing • Collaborate with creative teams to ensure creative specifications of the negotiated plan are satisfied • Proactively share relevant information about trends in interactive media to the planning group, agency stakeholders, and clients • Lead media campaign monitoring with daily, weekly, and monthly campaign performance optimizations • Lead the preparation of monthly and quarterly business reviews reflecting on the prior month/quarter’s successes, insights, and recommendations for upcoming period • Lead multiple projects simultaneously and work in a fast-paced environment while maintaining a positive attitude and collaborative spirit • Maintain a deep understanding of how advertising, landing pages, and conversion rate optimization work together • Stay on top of emerging trends in order to continuously recommend new ideas/concepts/tactics and formulate innovative strategic plans • Define, document, and implement processes to adapt to evolving digital landscape and ensure the agency stays ahead of the curve • Willingness to learn and utilize all available AI tools to improve individual, and team efficiencies
Job Requirements
- 3+ years of media planning and/or buying experience
- Experience with Google Marketing Platforms, BI tools, Linkedin Advertising Platform, Meta Business Manager, Campaign Manager 360 (DCM), and Google Suite required
- Strong analytics skills and a proven ability to synthesize data from multiple sources, identify trends, concisely report meaningful findings, and use data to drive strategy
- Excellent attention to detail, thoroughness, and organizational abilities
- Ability to function in a quick and organized manner and to handle multiple deadlines with proficiency in a fast-paced environment
- Excellent writing, editing, and communication skills
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