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All Digital. One Platform.
Search Media Buyer
Location
United States
Posted
59 days ago
Salary
$72K - $81K / year
Seniority
Mid Level
Job Description
Search Media Buyer
Basis Technologies
• Building and QA'ing campaigns according to best practices and Basis defined processes • Engaging with industry best practices to test new strategies and tactics, maintain high Optiscores, and provide visibility into optimizations for cross-channel teams. • Implementing strategic pacing and performance decisions that meet client’s objectives and KPIs across Google, YouTube, Bing, Walmart, Amazon and other platforms • Maintaining a strong understanding of the paid search landscape and the latest products, solutions, and best practices • Develop strong problem solving abilities to identify, troubleshoot issues and partner with your manager to come up with effective solution • Assisting in the training, mentoring, and development of Search Media Buying Associates • Working alongside Basis’ internal cross-functional Operations team, Analytics team, and Digital Media Buyers and Planners to ensure campaign results based on measures of success • Adopting new processes or workflow modifications as introduced to ensure accountability for the consistent and repeatable use of process • Troubleshooting technical issues with creative, tactics, URL’s, pixels, ad management platforms, and other campaign settings when necessary • Assisting in the development and documentation of best practices related to paid search media management for both internal and external documents and assets
Job Requirements
- 2+ years of experience with the daily management and execution of paid search campaigns across various platforms (including YouTube)
- Ability to handle multiple tasks in a fast-paced environment, under tight deadlines
- Strong analytical skills and the ability to pull and analyze reports on Google Ads and Bing search engines
- Familiarity with first-party and third-party data and tagging/pixel placement
- Detail-oriented and organized
- Developed communication skills
- Solutions-oriented
- Proficiency in Excel, PPT
- Precise attention to detail
- Ability to work in a cross functional team environment
- Commitment to creating inclusive, respectful environments where all voices are valued and supported.
- Thoughtful approach to collaboration, design, and decision-making that prioritizes equity, access, and continuous learning.
Benefits
- flexible work week
- 401k/RRSP matching
- mental health support
- paid sabbaticals
- generous parental leave
- flexible work options
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