ATLAS ANALYTICS

• Run daily outbound across assigned clients — email sequences, LinkedIn outreach, follow-ups, calls (as needed). • Strictly follow agreed ICP, messaging, qualification criteria — book only meetings that meet ATLAS standards. • Maintain perfect SalesOS hygiene — log every interaction, notes, dispositions, meetings. • Reduce no-shows — set clear expectations in outreach and confirmations. • Flag low-quality leads, recurring objections, market patterns — create feedback loop to Snr GC. • Experiment with async video, GIFs, memes (growth hacking) within playbook guidelines.

• Own day-to-day operational health and client delivery consistency across the Growth function • Enforce standards across qualification, SalesOS hygiene, and outbound execution • Support senior reps with prioritization, escalation handling, and quick decision-making • Spot systemic issues (process gaps, capacity constraints, quality drops) and implement fixes fast • Help onboard and ramp new reps quickly and effectively • Act as first escalation point for operational/delivery issues before leadership involvement

• Design & implement GTM automations — end-to-end workflows (brief → source → verify → enrich → handoff) with clear ownership. • Translate ICP/data briefs from Growth/CSM into precise, enriched datasets — methodologies, queries, exclusions, QA steps. • Document & enforce standards — sourcing, enrichment, tool usage (Airtable, SalesOS, n8n/Make, AI). • Ensure data accuracy, system uptime, and process reliability across tools/teams. • Spot inefficiencies/bottlenecks early — propose and deploy scalable fixes. • Serve as escalation point — leadership gets only strategic issues. • Continuously improve — run experiments, compare results, deprecate complexity.

• Own outreach execution and meeting booking outcomes — achieve/exceed monthly qualified meeting targets for clients through team performance. • Lead, manage, and hold the Growth team accountable — high-impact multichannel outreach (personalization, sequencing, follow-ups). • Develop & refine growth playbooks — messaging strategy, channel optimization, A/B testing; ensure tight alignment with Ops-enriched data. • Coach reps — qualification, objection handling, prioritization; enforce flawless execution fidelity to ICP/data inputs. • Monitor monthly funnel health — volume, conversion rates, meetings booked, cost-per-meeting; proactively identify and resolve performance gaps. • Deliver quarterly Rocks on time — model relentless execution and drive growth priorities. • Act as builder — embrace playbooks > chaos, outcomes > activity; iterate systems to make outreach a predictable, scalable engine.

• Own operational excellence — deliver all client workflows on-time, on-budget, hitting or exceeding quality, efficiency, and margin KPIs. • Lead & hold the Ops team accountable — execute ICP-driven workflows with precision, coach for ownership/speed/clarity, deliver quarterly Rocks. • Design, document & evolve core playbooks — data sourcing, enrichment, setup, QA; keep them short, current, 100% followed, and improved with best practices/AI. • Execute seamless handoffs — receive briefs from CSM, source/enrich accurately, pass clean data to Growth (SalesOS, Airtable, etc.) with zero integrity loss. • Drive innovation & team education — keep the team ahead on tools, data sources, AI trends; run proactive experiments to solve challenges. • Monitor & improve health metrics — SLAs, error rates, margin contribution, capacity; surface risks early with clear solutions. • Act as builder — strengthen Ops as a true profit center, living playbooks > chaos and outcomes > activity every day.

• Own the day-to-day operating system of PORTFOLIO PLAY • Translate founder vision into clear priorities, plans, and outcomes • Ensure alignment, accountability, and momentum across teams and ventures • Surface blockers early and drive resolution • Lead and coordinate the studio’s Strategy Team, including Mission Control, Tech / Factory, Sales, and Media • Run operating cadence: daily or async huddles, weekly Level 10s, retrospectives, planning sessions • Act as escalation point and tie-breaker when execution stalls • Coach team leads and portfolio CEOs from an execution and systems perspective • Own and evolve the Circle of Life (CoL): process documentation operating manuals lifecycle definitions for ventures, teams, and initiatives • Ensure CoL is the single source of truth for how the studio runs • Drive adoption and operational discipline across the organisation • Support onboarding and scaling of new ventures • Build reusable templates, intake flows, and delivery systems • Improve execution quality via QA, MVP mapping, rollout readiness, and continuous process improvement • Participate in strategy and execution reviews with portfolio founders • Drive documentation and knowledge sharing to reduce dependency on individuals • Host internal workshops and enablement sessions • Reinforce a remote-first, async-friendly, execution-focused culture • Support hiring and onboarding from a systems and process lens

• Own Client Relationships End-to-End • Lead structured client onboarding (ICP intake, assets, SalesOS setup, clean handovers) • Run a tight operating rhythm: updates, Looms, reviews, decisions • Ensure every meeting ends with owners, actions, and dates • Communicate clearly, honestly, and early — no surprises, no fluff • Act as a Strategic Growth Partner • Connect client goals to campaign execution across Growth & Ops • Challenge assumptions constructively and back recommendations with data • Translate metrics into 3–5 concrete options clients can say yes/no to • Facilitate focused ideation around: New segments, New angles, New channels • Expansion opportunities • Turn winning ideas into a prioritized backlog with owners and success metrics • Drive Commercial Outcomes • Renewals: Own the renewal cycle end-to-end and close on time • Upsell & Expansion: Identify and shape expansion opportunities with clear ROI • Discovery & Objections: Run light discovery and handle objections with clarity and data • Referrals & Proof: Secure testimonials, case studies, and referrals once value is proven • Forecast Hygiene: Keep CRM notes, next steps, and revenue visibility clean and reliable • Scale What Works • Create and refine short SOPs and playbooks • Reduce noise, duplication, and unclear ownership • Close loops between delivery, feedback, and improvement