Applitools

• Design and lead multi-channel growth programs using SEM/paid social (Google, LinkedIn), content syndication, webinars, and high-touch events. • Audit and optimize the “leaky bucket.” Help optimize full-funnel conversion paths, including landing pages, nurture flows, webinar sequences, and retargeting. • Partner closely with Sales to ensure timely and effective follow-up on high-priority leads, event participants, and target accounts. • Develop and scale contact acquisition strategies aligned to our ICPs, with a focus on building a high-quality, targetable database. • Drive predictable pipeline growth by continuously analyzing campaign, funnel, and performance data to identify conversion bottlenecks. • Manage the demand gen budget, optimizing spend based on Customer Acquisition Cost (CAC) and Lifetime Value (LTV) targets.

• Partner with Account Executives and Inside Sales Representatives to drive technical wins across North America • Act as the trusted technical advisor to developers and engineering/QA leaders • Own technical discovery, solution architecture, product demonstrations, and POVs for mid-market and enterprise prospects • Lead technical discovery to uncover testing challenges, CI/CD requirements, and success criteria • Deliver tailored demos across website, web application and native mobile for codeless/codefull use cases • Provide technical assistance during trials, architect and manage POVs with clear success criteria • Handle technical objections and competitive positioning alongside AEs, ISRs • Present to technical audiences (VPs of Engineering, QE Directors and QE practitioners) • Create solution architectures and technical proposals as needed • Assist the sales process by selling value and outcomes over capabilities • Ensure smooth handoff to CSMs/TAMs and stay engaged through initial deployment as required • Represent Applitools at conferences and technical meetups • Contribute to webinars, solution briefs, and internal enablement • Share competitive intelligence with the product and product marketing teams

• Lead AI Testing Thought Leadership (Primary Focus) • Represent Applitools at conferences, webinars, podcasts, and industry events • Deliver compelling talks on: Visual AI, Autonomous testing, The evolution of quality engineering, AI’s role in modern test automation • Publish high-impact technical content explaining AI-driven testing in practical, developer-first terms • Build demos and example applications that showcase real-world AI testing workflows • Create Technical Content & Developer Resources • Improve onboarding and developer experience resources • Provide technical support and guidance to developers in community channels

• Run financial planning processes and manage SaaS metrics • Act as the primary administrator and power user for Workday Adaptive Planning • Lead the annual budgeting process and maintain monthly forecasts • Build

• Own and optimize Marketo and Salesforce, including administration, configuration, integration, and ongoing process improvement • Manage the integration and data flow between Marketo and Salesforce, including sync logic, field mapping, lifecycle management, and process consistency • Support campaign execution and scalability by building and maintaining programs, smart lists, nurtures, segmentation, and repeatable workflows • Own and improve lead lifecycle processes, including scoring, routing, MQL definitions, SLAs, handoff logic, and lifecycle stage management • Drive alignment between Marketing and Sales on funnel stages, lead management processes, and operational definitions • Improve attribution, funnel tracking, and conversion visibility across the lead-to-opportunity lifecycle • Identify process bottlenecks and implement automation and workflow improvements that support growth • Build and maintain dashboards and reporting on campaign performance, pipeline creation, funnel conversion, and other key go-to-market metrics • Partner cross-functionally with Marketing, Sales, Customer Success, and Finance to improve visibility, process alignment, and decision-making • Ensure strong data quality, governance, and process discipline across marketing and CRM systems • Monitor system health, troubleshoot issues, and proactively identify areas for improvement • Document processes, define best practices, and drive adoption of scalable ways of working