African Safari Group

• Develop and execute the overall marketing strategy. • Lead and mentor the marketing team. • Manage the ASG brand across all marketing channels. • Drive digital marketing, including SEO, paid media, email marketing, and social media. • Oversee content creation and campaign management. • Work closely with Sales to generate high-quality leads and improve conversion. • Monitor marketing performance, budgets, and ROI. • Analyse market trends and identify new growth opportunities. • Manage relationships with agencies, partners, and suppliers.

About African Safari GroupAfrican Safari Group (ASG) is a leading luxury safari operator specialising in tailor-made travel experiences across Southern Africa, East Africa, and South Africa. As we continue to scale, technology plays a critical role in enabling operational excellence, exceptional customer experiences, and sustainable business growth. We are seeking an experienced **Business Technology Architect** to bridge the gap between business strategy and technology execution. This role will be responsible for designing and implementing technology solutions that improve business processes, integrate systems, and support the company's long-term digital transformation. The RoleAs the Business Technology Architect, you will work closely with executive leadership and department heads to understand business challenges, identify opportunities for improvement, and develop scalable technology solutions that align with the company's strategic objectives. You will serve as the link between business stakeholders and technical teams, ensuring that technology investments deliver measurable business value. Key Responsibilities - Develop and maintain the company's technology architecture roadmap. - Analyse business processes and identify opportunities for automation and optimisation. - Design scalable technology solutions that support business growth. - Evaluate existing systems and recommend improvements or replacements where necessary. - Lead systems integration initiatives across CRM, finance, marketing, operations, and other business platforms. - Work closely with software developers, vendors, and third-party technology partners. - Ensure data flows efficiently between business systems through APIs and integrations. - Collaborate with stakeholders to gather business requirements and translate them into technical solutions. - Provide technical leadership during digital transformation projects. - Develop architecture documentation, process maps, and technical standards. - Identify emerging technologies that could improve operational efficiency. - Support technology governance, security, scalability, and best practices. - Assist with vendor evaluations and technology selection. - Ensure solutions are aligned with business objectives, budgets, and timelines.

Role Description As Head of Marketing, you will be responsible for developing and executing ASG's marketing strategy, overseeing brand management, digital marketing, lead generation, content, and campaign performance. Working closely with the executive team, Sales, and Product, you will ensure marketing initiatives support business objectives, generate qualified leads, and enhance the customer experience. Key Responsibilities - Develop and execute the overall marketing strategy. - Lead and mentor the marketing team. - Manage the ASG brand across all marketing channels. - Drive digital marketing, including SEO, paid media, email marketing, and social media. - Oversee content creation and campaign management. - Work closely with Sales to generate high-quality leads and improve conversion. - Monitor marketing performance, budgets, and ROI. - Analyse market trends and identify new growth opportunities. - Manage relationships with agencies, partners, and suppliers. Qualifications - Bachelor's degree in Marketing, Business, Communications, or a related field. - 7+ years of marketing experience, including at least 3 years in a leadership role. - Proven experience developing and executing successful marketing strategies. - Strong knowledge of digital marketing, branding, lead generation, and campaign management. - Experience managing budgets and measuring marketing performance. - Strong leadership, communication, and stakeholder management skills. Requirements - Experience in luxury travel, tourism, hospitality, or a related industry. - Knowledge of CRM and marketing automation platforms. - Experience with Google Analytics, Google Ads, Meta Ads Manager, and SEO. Key Competencies - Strategic leadership - Commercial mindset - Digital marketing expertise - Brand management - Data-driven decision-making - Creativity and innovation - Strong communication and collaboration skills Benefits This is an exciting opportunity to lead the marketing strategy of a growing luxury travel company. You'll have the chance to shape our brand, drive measurable business growth, and work alongside passionate teams dedicated to creating exceptional safari experiences.

Role Description We are seeking an experienced Business Technology Architect to bridge the gap between business strategy and technology execution. This role will be responsible for designing and implementing technology solutions that improve business processes, integrate systems, and support the company's long-term digital transformation. As the Business Technology Architect, you will work closely with executive leadership and department heads to understand business challenges, identify opportunities for improvement, and develop scalable technology solutions that align with the company's strategic objectives. You will serve as the link between business stakeholders and technical teams, ensuring that technology investments deliver measurable business value. Key Responsibilities - Develop and maintain the company's technology architecture roadmap. - Analyse business processes and identify opportunities for automation and optimisation. - Design scalable technology solutions that support business growth. - Evaluate existing systems and recommend improvements or replacements where necessary. - Lead systems integration initiatives across CRM, finance, marketing, operations, and other business platforms. - Work closely with software developers, vendors, and third-party technology partners. - Ensure data flows efficiently between business systems through APIs and integrations. - Collaborate with stakeholders to gather business requirements and translate them into technical solutions. - Provide technical leadership during digital transformation projects. - Develop architecture documentation, process maps, and technical standards. - Identify emerging technologies that could improve operational efficiency. - Support technology governance, security, scalability, and best practices. - Assist with vendor evaluations and technology selection. - Ensure solutions are aligned with business objectives, budgets, and timelines. Qualifications - Bachelor's degree in Information Technology, Computer Science, Information Systems, Engineering, or a related field. - Minimum of 5 years' experience in a Business Technology Architect, Enterprise Architect, Solutions Architect, or similar role. - Strong understanding of enterprise architecture principles. - Experience designing business technology solutions. - Experience integrating multiple business systems. - Strong knowledge of APIs, system integrations, and data architecture. - Experience working with CRM, ERP, and cloud-based platforms. - Excellent business analysis and process mapping skills. - Strong stakeholder management and communication skills. - Experience leading cross-functional technology projects. - Ability to translate business requirements into scalable technical solutions. - Excellent analytical and problem-solving abilities. Requirements - Experience with Microsoft Azure, AWS, or Google Cloud. - Knowledge of enterprise architecture frameworks (TOGAF or similar). - Experience with Power BI or business intelligence platforms. - Familiarity with Agile and Scrum methodologies. - Experience working in a fast-paced, high-growth organisation. - Exposure to AI, automation, and low-code/no-code platforms. Benefits - Be part of an ambitious, growing luxury travel business. - Influence the company's technology strategy and digital transformation. - Work with passionate, collaborative teams across multiple departments. - Opportunity to implement innovative technologies with a real business impact. - Make a lasting contribution to how we scale and operate as a business.

• Manage your own safari clients and focus primarily on selling while leveraging the company's suppliers, operations, and finance support. • Build and maintain strong relationships with high-net-worth repeat travelers.

Role Description African Safari Group is a fast-growing luxury safari travel company creating bespoke African safari experiences through a blend of travel expertise, supplier access, operational support, and technology. We work to deliver exceptional journeys across Africa while giving travel professionals the backing they need to focus on building strong client relationships and driving sales. This opportunity is suited to an established travel consultant who is motivated by building and growing a book of business in the luxury safari space. In this role, you will work closely with a business designed to support high-quality client delivery, allowing you to spend more of your time on revenue-generating activity and less on administration. - Manage your own safari clients and focus primarily on selling while leveraging the company's suppliers, operations, and finance support. - Build and maintain strong relationships with high-net-worth repeat travelers. Qualifications - An existing portfolio of safari clients with a proven sales history in luxury safari travel. - Strong knowledge of luxury safari travel across the African continent. - Experience managing relationships with high-net-worth repeat travelers. Requirements - Comfortable using CRM systems and Wetu in day-to-day client and sales workflows. - Working knowledge of Google Workspace. - Supplier contracts and commission structures. - CRM, CMS, quotes, itinerary builder, and email systems. - VOIP system. - VOIP phone call costs covered. - Business Gmail email system. - Document management systems. - Supplier payment systems. - Financial and accounting systems. - Training on suppliers and systems.

Role Description We are seeking an experienced East Africa Luxury Travel Consultant to join our growing team of specialists. This is a client-facing, itinerary-driven role focused exclusively on B2C luxury travel sales and operations coordination. You will work directly with high-net-worth international clients to design and deliver exceptional East African safari experiences, while coordinating seamlessly with lodges, camps, and in-country partners. This role is not B2B-focused and does not involve trade sales or wholesale contracting. Success in this role is defined by the ability to convert high-value enquiries, design exceptional itineraries, and consistently deliver outstanding client experiences from enquiry through to post-travel follow-up. - Design and sell bespoke luxury safari itineraries across East Africa (Kenya, Tanzania, Rwanda, Uganda, and surrounding regions) - Engage directly with high-net-worth clients to understand their preferences, expectations, and travel motivations - Manage the full client journey from initial enquiry through to booking confirmation and travel completion - Coordinate closely with lodges, camps, and local partners to ensure flawless execution of itineraries - Build and maintain strong, trust-based client relationships through exceptional communication and service delivery - Stay up to date with East African destinations, new lodge openings, seasonal travel trends, and regulatory requirements - Achieve and exceed individual sales targets while contributing to overall team performance - Ensure accuracy and professionalism in all itineraries, communications, and CRM updates Qualifications - Proven experience as a luxury travel consultant, ideally with a strong focus on East Africa - In-depth knowledge of East African destinations, including lodges, camps, safari circuits, and exclusive experiences - Strong track record in direct-to-client luxury travel sales and itinerary design - Excellent written and verbal communication skills, with the ability to engage high-net-worth clients - Strong organisational ability and attention to detail in managing complex itineraries - Ability to work independently while remaining aligned to a collaborative team environment - Passion for travel, wildlife, conservation, and delivering world-class client experiences - Experience with WETU - Proficiency with Google Suite Requirements - Sales Excellence: Showcase the magic of Africa while earning industry-leading commissions and incentives. - Travel Perks: Enjoy unique opportunities to explore Africa’s most iconic safari destinations firsthand. - Career Growth: Take advantage of unparalleled training and development to reach new heights in your career.

• Convert qualified enquiries into confirmed luxury safari bookings focused on South Africa • Design tailor-made itineraries including safari lodges, city stays, coastal extensions, and curated experiences • Manage the full client journey from initial consultation through to post-travel follow-up • Provide expert advice on South African safari destinations, lodges, and travel logistics • Liaise with lodges, hotels, and suppliers to ensure seamless travel arrangements • Manage multiple client itineraries simultaneously with exceptional attention to detail • Build strong client relationships to encourage repeat business and referrals • Maintain accurate CRM records, quotes, and booking documentation • Deliver exceptional service aligned with a high-end luxury travel standard • Stay up to date with South African travel trends, product updates, and industry changes

Role Description Our Southern Africa division is expanding, and we are seeking highly experienced Luxury Travel Consultants with deep destination expertise and a proven track record in high-performance luxury travel sales. This role is designed for true industry professionals—individuals who understand the complexity of luxury safari travel, excel in bespoke itinerary design, and consistently convert high-value international enquiries into confirmed bookings. Candidates must bring strong commercial awareness, destination mastery, and the ability to build immediate trust with discerning global clients. Success in this role is measured by conversion performance, revenue contribution, client satisfaction, and the quality of tailor-made itineraries delivered—not enquiry handling volume. - Convert qualified luxury travel enquiries into confirmed, high-value bookings and long-term client relationships - Design and deliver seamless, highly detailed bespoke itineraries across Southern Africa - Establish credibility and trust quickly with international clients through exceptional communication, emotional intelligence, and cultural awareness - Maintain expert-level knowledge of Southern African destinations, lodge portfolios, routing, and seasonal travel dynamics - Ensure absolute accuracy across all proposals, documentation, CRM records, and client communications - Independently manage a high-performance sales pipeline in alignment with team processes and commercial targets - Contribute to African Safari Group’s commitment to responsible tourism, conservation, and meaningful travel experiences - Collaborate effectively with internal teams to ensure operational excellence and a seamless client journey from enquiry to return travel Qualifications - Minimum 3–5 years’ experience in luxury travel, bespoke safari sales, or high-end B2C travel consulting - Demonstrated expertise across Southern Africa, including Botswana, Zimbabwe, Zambia, Namibia, Mozambique, Eswatini, and Lesotho - Proven commercial success with measurable conversion rates and revenue generation - Strong experience using CRM and itinerary systems such as Wetu, Tourplan, or equivalent platforms - Tertiary qualification in Travel & Tourism, Hospitality, Business, or Marketing (advantageous) - Fluent English essential; additional languages such as German, French, Dutch, Spanish, or Italian are highly advantageous - Strong commercial acumen with an understanding of margins, yield, and conversion performance - High emotional intelligence with the ability to read client needs and build trust rapidly - Exceptional attention to detail and strong organisational discipline - Self-driven, resilient, and comfortable working independently in a remote or hybrid environment - Calm under pressure with a solutions-focused mindset - Excellent written and verbal communication skills - Genuine passion for Africa, conservation, sustainability, and delivering transformative travel experiences Benefits - A competitive, performance-linked remuneration structure - The opportunity to represent one of Africa’s leading luxury safari brands - Access to world-class training, destination knowledge, and operational support - A high-performance culture that rewards excellence and supports career progression - The opportunity to contribute meaningfully to conservation and community upliftment initiatives across Southern Africa

Role Description We are seeking an experienced East Africa Luxury Travel Consultant to join our growing team of specialists. This is a client-facing, itinerary-driven role focused exclusively on B2C luxury travel sales and operations coordination. You will work directly with high-net-worth international clients to design and deliver exceptional East African safari experiences, while coordinating seamlessly with lodges, camps, and in-country partners. This role is not B2B-focused and does not involve trade sales or wholesale contracting. Success in this role is defined by the ability to convert high-value enquiries, design exceptional itineraries, and consistently deliver outstanding client experiences from enquiry through to post-travel follow-up. - Design and sell bespoke luxury safari itineraries across East Africa (Kenya, Tanzania, Rwanda, Uganda, and surrounding regions) - Engage directly with high-net-worth clients to understand their preferences, expectations, and travel motivations - Manage the full client journey from initial enquiry through to booking confirmation and travel completion - Coordinate closely with lodges, camps, and local partners to ensure flawless execution of itineraries - Build and maintain strong, trust-based client relationships through exceptional communication and service delivery - Stay up to date with East African destinations, new lodge openings, seasonal travel trends, and regulatory requirements - Achieve and exceed individual sales targets while contributing to overall team performance - Ensure accuracy and professionalism in all itineraries, communications, and CRM updates Qualifications - Proven experience as a luxury travel consultant, ideally with a strong focus on East Africa - In-depth knowledge of East African destinations, including lodges, camps, safari circuits, and exclusive experiences - Strong track record in direct-to-client luxury travel sales and itinerary design - Excellent written and verbal communication skills, with the ability to engage high-net-worth clients - Strong organisational ability and attention to detail in managing complex itineraries - Ability to work independently while remaining aligned to a collaborative team environment - Passion for travel, wildlife, conservation, and delivering world-class client experiences Requirements - Proficiency in additional languages such as French, German, or Spanish - Experience using luxury travel systems such as Wetu, Tourplan, or similar CRM/itinerary platforms - Previous experience working with international high-end clientele in a sales-driven environment Benefits - Competitive salary with performance-based commission structure - Direct exposure to luxury East African lodges and world-class travel experiences - Flexible working environment - Ongoing training, destination development, and access to industry events - Opportunity to travel and experience the destinations you sell firsthand