Associate Director, Media Analytics

DirectorDirectorFull TimeRemoteSeniorTeam 1,001-5,000H1B No SponsorCompany SiteLinkedIn

Location

Illinois + 3 moreAll locations: Illinois | New York | Massachusetts | Pennsylvania

Posted

7 hours ago

Salary

$130K - $140K / year

Seniority

Senior

Bachelor Degree6 yrs expEnglish

Job Description

Associate Director, Media Analytics

Inizio Evoke

• The Associate Director of Media Analytics turns media and marketing data into clear recommendations that improve campaign performance and results. • This role sits within the analytics team with a focus on media campaigns and leads day-to-day analytics across assigned accounts, with a strong focus on media measurement, optimization, reporting, and performance storytelling. • Work closely with Strategy, Creative, MarTech, and Client Services to connect campaign activity to audience behavior, engagement, conversion, and commercial impact. • Be a subject matter expert for paid media analytics and measurement best practices. • Mentor and support analysts across the Analytics team, helping build media analytics knowledge and capabilities. • Lead daily media analytics support for assigned client accounts. • Measure performance across paid search, paid social, programmatic, video, connected TV, endemic, and other healthcare media channels. • Work with data from ad servers, DSPs, search and social platforms, website analytics, CRM systems, CDPs, publisher reports, and healthcare data providers. • Build partnerships across Media, Analytics, Strategy, Martech, and Data teams to align measurement approaches and support data-driven decision-making.

Job Requirements

  • 6+ years of experience in media analytics, marketing analytics, or performance measurement, ideally within an agency environment.
  • Hands-on experience analyzing paid media and turning findings into specific optimization recommendations.
  • Experience mentoring junior analysts and supporting the development of analytical capabilities across teams.
  • Experience working with partners, including media, data, technology, or data science teams.
  • Experience across paid search, paid social, programmatic, video, connected TV, and publisher or endemic media.
  • Understanding of patient and healthcare professional journeys, healthcare data ecosystems, and regulated marketing measurement.
  • Experience with healthcare data providers such as Crossix, Komodo, IQVIA, or comparable sources is preferred.
  • Experience with platforms such as GA4, Adobe Analytics, Campaign Manager 360, Google Ads, Meta, DSPs, and GTM.
  • Bachelor's degree in Analytics, Data Science, Economics, Statistics, Marketing, Computer Science, or a related field; advanced degree preferred.

Benefits

  • Inizio Evoke provides an exciting and flexible work environment
  • great compensation packages
  • outstanding company paid benefits including medical
  • dental
  • 401(k)
  • tuition reimbursement and flexible time off.

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