About UHIN We envision a healthier world powered by technology. By leveraging the latest advancements in healthcare IT, we aim to overcome the industry’s biggest challenges and create a more efficient, accessible, and patient-centric healthcare ecosystem. Join us on this transformative journey as we break down barriers, unlock the full potential of healthcare data, and pave the way for a brighter, more interconnected future in healthcare. Together, we can revolutionize the way we understand, deliver, and experience healthcare, one interoperable connection at a time. We offer a collaborative and supportive environment where your contributions directly impact the way healthcare is delivered and experienced. You'll have the opportunity to work on meaningful projects, learn from experienced professionals, and grow your career in a dynamic and evolving industry. Additional Information Occasional Travel requirements. Qualifications - Education, Experience and Skills What You'll Bring: Bachelor’s degree in Marketing, Business, or a related field; MBA preferred. [8+] years of progressive marketing experience, with at least [5+] years in a leadership role, preferably in the healthcare information technology space - B2B (e.g., working for a clearinghouse, revenue cycle management company, medical billing service, or an EHR/PMS vendor focused on billing) Proven track record of success in defining and executing GTM strategies that have resulted in significant impact to the company and value to customers. Deep expertise across the four key focus areas: Product Marketing/Strategy, Go-to-Market execution, Performance/Campaign Marketing, and Content/Communications. Strong analytical skills, comfortable using data to drive decision-making and make marketing relevant. Exceptional leadership, communication, and interpersonal skills, with the ability to inspire a team and collaborate effectively with executive and cross-functional partners (business development, operations, product, finance). Fluency in modern marketing technology (MarTech) stacks (e.g., CRM, marketing automation, analytics tools). Job Responsibilities & Duties What You'll Do: 1. Market Strategy Serve as the "voice of the customer" and expert on market dynamics, competitive landscape, and emerging trends to inform product direction and positioning. Collaborate closely with Product Management, Ops, and Business Development to translate market insights and customer needs into requirements and opportunities for the product roadmap, especially around the 4P’s of marketing. Develop and refine optimal pricing and packaging strategies that maximize market value for UHIN and our customers, drive growth, and financial sustainability. Define, articulate, and socialize clear, compelling, and differentiated value propositions for all products and associated features & benefits. 2. Go-to-Market Own the planning, execution, and success of all product launches, including relaunches, and market expansion initiatives. This includes defining target audiences, core messaging, and channel strategy. Arm the business development with impactful tools, collateral, presentations, competitive analysis, and training to effectively articulate the product's value and to close deals. Strategically define and optimize the entire customer journey, including supporting and helping prospects and potential clients make progress as they seek solutions to their problems. This includes education and advocacy opportunities, areas for account based marketing and direct response marketing. Assist with RFP and Grant responses.  Help business development with lead gen and outreach. 3. Marketing Campaigns Develop, execute, and manage integrated, multi-channel marketing campaigns (e.g., digital advertising, email marketing, earned and paid media, events) to drive brand awareness, engagement, and customer acquisition. Own the marketing budget, ensuring spend is allocated effectively to channels and campaigns with the highest return on investment (ROI). Implement rigorous tracking and reporting to demonstrate marketing's impact on business goals. Institute a culture of continuous A/B testing and performance optimization across all campaigns and channels to improve conversion rates and lower customer acquisition costs (CAC). Ensure the marketing calendar is up to date, impactful, and collaborative. 4. Engaging Content & Communications Define and oversee the creation of a useful content strategy (e.g., blog posts, white papers, case studies, webinars, videos, website copy) that attracts, educates, and “next action” (call to action) CTA for target buyers at every stage of the journey. Establish and maintain a consistent, compelling, and authentic brand voice and narrative across all touchpoints, ensuring market differentiation and strong brand recognition. Develop and manage proactive communications strategies, including community & public relations, speaking engagements, and social media presence, to position UHIN and its leadership as industry thought leaders. Benefits Flexible work-life balance with plenty of PTO Benefits package (Medical, Dental, Life, 401k Match) Fully stocked break room free of charge, employee weekly lunch Hybrid schedule (collaboration days onsite come Mondays and Tuesdays and then remote) Monthly reimbursement for data plan Gym discount Welcome you into one of the best company cultures!

• Serve as a trusted advisor to senior-most marketing executive clients • Manage multiple senior executive member relationships • Perform virtual or onsite workshops for client members • Develop and manage engagement (value) plan for each client • Facilitate member participation in research studies

• Lead the development and execution of marketing strategy for the company • Drive awareness through owned, earned, and paid marketing channels • Collaborate cross-functionally to deliver cohesive high-quality materials to support customers and internal teams • Run tests & experimentation to identify which channels drive core business objectives • Test and refine the company's positioning, narrative, and tone of voice to ensure the brand is presented authentically and consistently across all marketing channels • Set initial marketing priorities by analyzing existing operations and collaborating with leadership • Execute initiatives swiftly • Meet with leadership frequently to report on KPIs, discuss any new initiatives and collaborate in refining our efforts • Continuously analyze and optimize our marketing operations with a focus on ROI.

Heartbeat Health is the leading virtual-first cardiovascular care company in the country, providing patients with convenient, high-quality heart care through a combination of telemedicine, diagnostics, and virtual care programs. By leveraging real-time data and AI-powered insights, Heartbeat Health empowers providers and patients with personalized treatment plans, reducing hospitalizations and improving long-term heart health outcomes. Heartbeat Health is redefining how cardiovascular care is delivered in the digital age, led by our medical group of cardiologists, advanced practitioners, nurses, and care coordinators. We are seeking a strategic, metrics-driven Director of Marketing to lead brand, demand generation, events, and corporate communications. This role combines strategic marketing leadership (positioning, segmentation, value props) with hands-on execution across sales enablement, partner marketing, strategic account management to win contracts, specifically attuned to payers and at‑risk provider groups. This position reports to the Chief Growth Officer and builds a high‑performing marketing team that partners closely with Strategic Account Management, Operations, Clinical, Product/Development, and Finance. This leader will own the marketing-to-revenue motion, working to bring clinical and product differentiation into measurable pipeline opportunities, while ensuring consistent, trusted communications for external audiences and internal stakeholders. About the Role: Growth & Demand Generation Together with Chief Growth Officer, own the full-funnel demand generation strategy and execution: paid and organic acquisition, content-to-lead programs, account-based marketing, partner co-marketing, lifecycle email nurture, and conversion optimization Conference and Brand Awareness Define and evolve brand architecture and messaging that differentiates Heartbeat in payer/provider/employer markets; Collaborate with Chief Growth Officer for conference and event strategy and own “end‑to‑end” conference program management (budgeting, management of conference contracts, logistics, vendor management, booth production, shipping, staffing plans, run‑of‑show, onsite execution) as well as speaker placement, booth experience, lead capture and qualification, onsite meeting coordination, and post-event nurture and updates within CRM About You: 10+ years B2B marketing experience with at least 5 years leading enterprise or commercial marketing in healthcare/ healthtech markets supporting technology supported services. Deep understanding of Medicare Advantage, Medicaid, ACA member engagement guidelines as well as understanding with Health Plans that offer government subsidized programs (MA/Medicaid/ACA). Understanding of programs and marketing done for Risk Adjustment, NCQA/HEDIS Quality programs Familiarity with ACO and other At-Risk Provider groups and how they work Demonstrated success marketing services to payers, managed care, or at‑risk provider groups (value‑based arrangements preferred). Deep understanding of value‑based care drivers, quality measures, utilization management, and common payer contracting levers. Track record building Account Based Marketing demand programs that produced measurable pipeline and closed deals. Strong skills in messaging, outcomes storytelling, and translating clinical/operational impact into financial ROI for commercial contracts. Proven people leader who can recruit and scale teams, set OKRs, and operationalize marketing processes. About Our Culture: We are mission-driven : we're revolutionizing the way cardiovascular care is delivered We are fast-paced & agile : we move quickly, iterate often, and value experimentation We are remote-first : flexibility, autonomy, and trust are at the core of how we operate We care about diversity : diversity allows us to build an excellent patient experience We are an equal opportunity employer : we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status