Heartbeat Health, Inc

Heartbeat Health is the leading virtual-first cardiovascular care company in the country, providing patients with convenient, high-quality heart care through a combination of telemedicine, diagnostics, and virtual care programs. By leveraging real-time data and AI-powered insights, Heartbeat Health empowers providers and patients with personalized treatment plans, reducing hospitalizations and improving long-term heart health outcomes. Heartbeat Health is redefining how cardiovascular care is delivered in the digital age, led by our medical group of cardiologists, advanced practitioners, nurses, and care coordinators. We are seeking a strategic, metrics-driven Director of Marketing to lead brand, demand generation, events, and corporate communications. This role combines strategic marketing leadership (positioning, segmentation, value props) with hands-on execution across sales enablement, partner marketing, strategic account management to win contracts, specifically attuned to payers and at‑risk provider groups. This position reports to the Chief Growth Officer and builds a high‑performing marketing team that partners closely with Strategic Account Management, Operations, Clinical, Product/Development, and Finance. This leader will own the marketing-to-revenue motion, working to bring clinical and product differentiation into measurable pipeline opportunities, while ensuring consistent, trusted communications for external audiences and internal stakeholders. About the Role: Growth & Demand Generation Together with Chief Growth Officer, own the full-funnel demand generation strategy and execution: paid and organic acquisition, content-to-lead programs, account-based marketing, partner co-marketing, lifecycle email nurture, and conversion optimization Conference and Brand Awareness Define and evolve brand architecture and messaging that differentiates Heartbeat in payer/provider/employer markets; Collaborate with Chief Growth Officer for conference and event strategy and own “end‑to‑end” conference program management (budgeting, management of conference contracts, logistics, vendor management, booth production, shipping, staffing plans, run‑of‑show, onsite execution) as well as speaker placement, booth experience, lead capture and qualification, onsite meeting coordination, and post-event nurture and updates within CRM About You: 10+ years B2B marketing experience with at least 5 years leading enterprise or commercial marketing in healthcare/ healthtech markets supporting technology supported services. Deep understanding of Medicare Advantage, Medicaid, ACA member engagement guidelines as well as understanding with Health Plans that offer government subsidized programs (MA/Medicaid/ACA). Understanding of programs and marketing done for Risk Adjustment, NCQA/HEDIS Quality programs Familiarity with ACO and other At-Risk Provider groups and how they work Demonstrated success marketing services to payers, managed care, or at‑risk provider groups (value‑based arrangements preferred). Deep understanding of value‑based care drivers, quality measures, utilization management, and common payer contracting levers. Track record building Account Based Marketing demand programs that produced measurable pipeline and closed deals. Strong skills in messaging, outcomes storytelling, and translating clinical/operational impact into financial ROI for commercial contracts. Proven people leader who can recruit and scale teams, set OKRs, and operationalize marketing processes. About Our Culture: We are mission-driven : we're revolutionizing the way cardiovascular care is delivered We are fast-paced & agile : we move quickly, iterate often, and value experimentation We are remote-first : flexibility, autonomy, and trust are at the core of how we operate We care about diversity : diversity allows us to build an excellent patient experience We are an equal opportunity employer : we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status