Role Description We are seeking a mid-to-senior level Measurement, Marketing Operations, or Performance Marketing Practitioner to serve as a Subject Matter Expert (SME) for an upcoming curriculum development project. In this freelance role, you will lead the rigorous quality, accuracy, and fidelity review of a five-course Coursera professional certificate titled Meta Conversions API Professional Certificate. - Location: Remote (Global / US Preferred) - Contract Type: Freelance / Independent Contractor - Project Duration: Estimated execution across the development cycle - Project Capacity: Not to exceed 80 hours allocated across the full 5-course certificate program - System Requirements: Must be technically savvy, have a strong internet connection, be comfortable with virtual collaboration tools (Google Drive, Slack, Airtable), and be available for scheduled live alignment syncs. - Salary/Hourly Range: $60.00 per hour Your day-to-day responsibilities will be structured around three continuous review checkpoints per course: - Checkpoint 1: Program Outline Review - Review source webinars and supporting documents to evaluate generated outlines for logical flow, structural completeness, and sequencing. - Attend live alignment calls with the Coursera and Learning Design teams to validate content at the structural level. - Checkpoint 2: Full Course Atlas (Script) Review - Conduct a deep-dive review of a Proof-of-Concept (POC) course to establish the standard for tone, depth, accuracy, and structure. - Review remaining course atlases (.doc format via Google Drive) to ensure they mirror the POC standards and flag course-specific errors. - Checkpoint 3: On-Platform Final Review - Access the live Coursera staging environment to end-to-end test all interactive components, dialogues, and logic triggers. - Validate final uploads against source webinars for absolute factual accuracy, brand alignment, and completeness. Continuous Quality Assurance & Content Creation: - Source-Fidelity Checking: Scrutinize all elements to ensure absolutely zero hallucinated or drifted Meta product claims. - Data Quality Validation: Verify that explanations of data freshness, event match quality indicators, event deduplication monitoring, and redundant browser-to-server tracking connections are technically accurate and current. - Copywriting: Draft and refine XDP copy for product accuracy; review Donobu QA reports as required. - Screencasting: Record high-quality technical screencasts following provided audio/room setup guidelines if needed to complement written text. Qualifications - Current, hands-on experience implementing, auditing, or advising on Meta Conversions API integrations. - Mid-to-senior level practitioner (5+ years of dedicated experience in digital measurement, performance marketing, marketing operations, or marketing technology). - Background working in agencies, in-house performance marketing, analytics consulting, omnichannel retail, or platform-partner environments where server-side data reliability is essential. - Direct, current experience with Meta Conversions API, Meta Events Manager, Pixel, Ads Manager, event diagnostics, and privacy-aware measurement workflows. - Practical experience with Google Tag Manager implementation workflows, including event configuration and tag-based server-side tagging or partner connection deployments. - Ability to evaluate if content is properly scoped for an entry-to-mid career marketing manager or analyst audience. Requirements - Live Active Access to: Meta Events Manager, Meta Conversions API, Meta Pixel, Google Tag Manager, Meta Ads Manager reporting, and Meta Business Suite / Business Manager. - Verify that server-side tracking concepts and diagnostics match current platform realities; flag claims that contradict official Meta documentation; ensure privacy-first measurement framing is accurate. Benefits - Remote work flexibility. - Collaborative work environment. - Competitive hourly rate. Company Description At SweetRush, we believe that when you put people at the center of business, magic happens. As a global leader in learning and development, we blend high-end storytelling, emerging tech like AI and VR, and deep psychological insights to help organizations—from iconic global brands to essential nonprofits—flourish. We are a remote-first, tight-knit community built on a foundation of radical empathy and creative excellence. SweetRush is an Equal Opportunity Employer committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment.