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AI can write Code. Hire the Engineers who can build.
Head of Demand Generation
Location
United Kingdom
Posted
8 days ago
Salary
0
Seniority
Lead
Job Description
Head of Demand Generation
Codility
• Own pipeline at the company redefining how engineering teams hire in the AI era • The company-wide pipeline number across inbound, outbound, and expansion, and the unit economics behind it • Full-funnel demand programs: website and traffic, paid media across search and LinkedIn, SEO, ABM, retargeting, re-engaging past customers, and events from high-touch executive gatherings to industry conferences and speaking slots • Answer engine optimization (AEO) as an emerging channel you build and own as buyers shift to AI-assisted research • The agencies, contractors, and consultancies we work with, managed to deliver outcomes • The MarTech stack, the attribution with RevOps, and clear reporting on pipeline, channel performance, and ROI • A fast test-and-learn engine: generate ideas, run experiments, kill what does not work, and scale what does • A close partnership with sales and product marketing in one revenue team, aligning campaigns to target accounts, ICP, messaging, and revenue priorities
Job Requirements
- A track record in B2B SaaS owning a company-wide pipeline and revenue targets with healthy unit economics, with the data to prove it and a clear narrative of how you drove the results
- Demonstrated ability to create demand in mid-market and enterprise through ABM programs, high-touch events, and thought leadership
- Hands-on depth in SEO and PPC
- Ownership of a modern MarTech stack and comfort working across RevOps and attribution
- Genuine affinity for engineering and a real understanding of the engineering-leadership buyer
- A builder who thrives at startup speed, with a bias to ship and iterate week to week
- An AI-native operator who uses AI as a practical working layer, not just for content generation, but to improve research, experimentation, analysis, automation, reporting, and campaign execution
- A strong communicator who keeps the whole company informed, not only the leadership team
- Answer engine optimization is work you will own here, so we do not expect deep prior experience in it.
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