• Develop and execute a lead generation strategy for B2B services • Manage and optimize multiple growth channels including: • Google Ads (PPC) • LinkedIn Marketing • Review Platforms (Clutch, G2, TrustPilot, etc.) • SEO (oversight and reporting, not execution) • Allocate and manage the monthly growth budget • Deliver a consistent number of MQLs and SQLs each month • Provide detailed reporting, tracking, and data-backed recommendations • Collaborate with internal teams to align marketing efforts with business goals

• Plan, build and run Meta & Google Ads campaigns end to end across our 5 brands (holiday homes, interiors, property care, real estate, and a launching business center). • Own the ad budget: allocation across brands, daily pacing, bidding, scaling winners and cutting losers. • Build and test audiences and creatives (with our content team) and align them to landing pages. • Track every campaign inside our in-house Marketing OS attribution — no external reporting tools. • Report ROAS and cost-per-lead per brand every week, and flag what to change.

• Develop campaign plans based on client goals, target audiences, and budget allocations • Build, launch, and manage paid advertising campaigns primarily across Meta platforms • Monitor campaign performance daily and make data-driven optimization decisions • Analyze key performance metrics including CPL, CPA, conversion rates, and lead quality • Scale successful campaigns while maintaining efficiency and profitability • Execute A/B testing strategies across audiences, creative, messaging, and landing page experiences • Partner with Paid advertising team members to provide performance-based recommendations and insights • Troubleshoot tracking, attribution, conversion, and pixel-related issues • Maintain accurate campaign setup, budget management, and reporting processes • Identify emerging trends, platform changes, and growth opportunities • Present campaign performance insights and recommendations to internal stakeholders and clients • Conduct independent research to uncover new opportunities, tactics, and best practices

• Develop, execute, and optimize paid media campaigns from conception to launch. • Manage paid search, paid social media and miscellaneous advertising campaigns through a variety of platforms, such as Google Ads, Facebook Business Manager, etc. • Provide ongoing actionable insights into campaign performance and regular campaign reporting. • Attend client calls to discuss and inform on campaign strategy, performance and ongoing recommendations. • Measure, evaluate and analyze paid media campaign performance trends to determine campaign success and inform ongoing recommendations on an ongoing basis. • Manage and pace campaign budgets on a routine basis to ensure efficient delivery of advertising spend and to ensure clients are pacing towards campaign objectives and goals (ROIs and KPIs). • Work cross-departmentally to align campaign strategies and goals across the organization in an effort to create more collaboration and integration.