• Building and executing demand generation programs that create qualified B2B pipeline and convert it to closed revenue. You will have targets, and you will have the autonomy and budget to hit them. • The HubSpot instance, hands-on. Campaigns, programs, workflows, nurture sequences, lead scoring, routing, and reporting are yours to architect and run. • Channel strategy and execution across the mix you know works: paid media, LinkedIn ads, email programs, content, webinars, and events. • Reporting that ties marketing activity to pipeline and revenue, shared directly with leadership.

• Own Meta Ads End-to-End: Plan, build, launch, and manage all Facebook and Instagram campaigns for Sports Academy Games. This covers campaign structure, audiences, placements, bidding, budgets, and day-to-day optimization. • Scale Ad Spend Profitably: Take budgets up without letting CAC run away from you. Know when to push spend, when to pull back, and how to read the signals that tell you which one to do. • Reach the K-12 Audience: Build and test targeting strategies that reach parents of K-12 students, youth athletes, and educators. Layer in lookalikes, interest stacks, and broad targeting and figure out what actually converts. • Run Creative Testing: Build structured creative testing frameworks. Brief our creative team on what to make for a K-12 games product, test variations against each other, and feed learnings back into the next round. • Track and Report Performance: Own the reporting on spend, CAC, ROAS, sign-ups, and downstream engagement. Pull the numbers, write the takeaways, and bring recommendations to weekly marketing reviews. • Stay Ahead of Platform Changes: Keep up with Meta's algorithm updates, new ad formats, attribution changes, and policy shifts. Adjust the strategy before performance drops, not after.

• Own pipeline at the company redefining how engineering teams hire in the AI era • The company-wide pipeline number across inbound, outbound, and expansion, and the unit economics behind it • Full-funnel demand programs: website and traffic, paid media across search and LinkedIn, SEO, ABM, retargeting, re-engaging past customers, and events from high-touch executive gatherings to industry conferences and speaking slots • Answer engine optimization (AEO) as an emerging channel you build and own as buyers shift to AI-assisted research • The agencies, contractors, and consultancies we work with, managed to deliver outcomes • The MarTech stack, the attribution with RevOps, and clear reporting on pipeline, channel performance, and ROI • A fast test-and-learn engine: generate ideas, run experiments, kill what does not work, and scale what does • A close partnership with sales and product marketing in one revenue team, aligning campaigns to target accounts, ICP, messaging, and revenue priorities

• Build, launch, and manage end-to-end paid campaigns across key networks (including Meta, Google Ads and Microsoft Ads) • Perform daily account audits, adjust automated bidding strategies, manage budgets to prevent waste, and optimize keyword and audience targeting • Collaborate with the creative team to brief, deploy, and test new ad copy, hooks, images, and video assets based on historical performance data • Partner with web developers/designers to test and optimize landing page experiences to maximize conversion rates (CRO) • Track, analyze, and report weekly/monthly performance metrics using Google Analytics 4 and custom dashboards, providing actionable insights rather than just raw numbers • Ensure clean data capture by setting up and monitoring conversion tracking tags, pixels, and attribution models • Produce comprehensive audits and roadmapping for clients based on their goals and expectations • Manage and handle the relationship with the client and Classy Llama to ensure positive and growing engagement