Position Summary The Senior Paid Media Analyst continues to develop their skills with some support from Paid Media Management as they take on larger clients. They continue to: - Develop strategies and tactics that support client goals and drive strong paid digital marketing performance - Build and maintain stronger, deeper client relationships with day-to-day contacts to ensure high client retention and growth - Troubleshoot minor to complicated client issues - Implement and test new capabilities to enable client growth Responsibilities Client communication and relationships - Develop strong relationships with clients and identify senior stakeholders - Attend and participate in all meetings/calls with clients - Communicate effectively with various audiences, with support for some clients - Create and present insightful, meaningful, accurate reports and analyses with minimal support - Execute the Workshop Digital client flag process and proactively identify resolutions - Go the extra mile for assigned clients within the scope of the SOW Internal communication and relationships - Proactively seek and gracefully accept feedback - Tactfully share feedback with colleagues - Immediately inform Paid Media Management of any concerns or issues from clients when appropriate - Inform Paid Media Management of any updates, concerns, or potential points of interest from within the digital marketing community - May participate in the interview process - Support special projects Business development - Identify new opportunities for clients to meet their business goals - Identify opportunities for potential case studies and coordinate with marketing for case study development, with some management support - Manage beta tests of new services for the client set - Elevate client requests for SOW changes with some support Training - Provide feedback on training content - Develop basic training content with QA - Occasionally, conduct basic team training to help develop team expertise - Read industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practices - Occasionally contribute thought leadership content to the Workshop Digital blog and the industry Channel management - Manage paid digital marketing accounts across Google Ads, Google Display Network, YouTube, Microsoft Ads, Facebook, Twitter, LinkedIn, and other paid digital marketing channels with minimal support - Strategically build, manage, and optimize client-paid digital marketing accounts with minimal support - Perform keyword and audience research to optimize accounts and influence creative decisions with minimal support - Actively manage and seek ways to improve account performance and diversify client budgets to maximize results with minimal support - Based on client goals, create a test hypothesis and implement landing page optimizations to improve client results with minimal support - Create and prioritize strategies and supporting tactics that embody clients’ business goals with minimal support - Meet and exceed client expectations and set KPIs with minimal support - Set up and review Google Analytics (and any other third-party tracking software) with minimal support - Identify potential threats, changes in landscape, industry updates, and potential opportunities for client accounts, and present these to clients with minimal support - Conduct ongoing tests that drive towards growth and achieving client goals with minimal support - Temporarily take on extra client hours to support the team during times of limited bandwidth Qualifications - 1+ years of demonstrated agency experience with small-to-mid-sized clients, with respect to: - - Building strong relationships - Prioritizing workload with some support - Creating insightful, actionable, and accurate insights for client strategies and reports with some support - Presenting data and insights in a way that is logical, clear, and actionable, with some support - Creating effective meeting agendas and leading client meetings with some support - Delivering basic training - Logging assigned client hours worked - Meeting deadlines - Proven track record of managing a full client workload consisting of small-to mid-sized clients - Courteous written, verbal, and visual communication skills - Strong analytical capabilities, but may need support for advanced analysis and insights - Occasionally provides basic training to other team members - Proactively expands basic knowledge base by doing solo research/learning, asking peers to shadow, asking for support projects, etc. - Understands and supports leadership vision/decisions - May identify and/or support the implementation of initiatives that push the team forward - Intermediate-level skills in Microsoft Office and Google Workspace, particularly in Excel and Google Sheets Benefits - Competitive salaries - 25 days PTO, 5 days STO, 12 Holidays - Hybrid workspace for Richmonders (only Mondays are required) - 3 months fully paid Parental Leave - 8 hours of paid volunteer time per quarter - 401k with 3% non-elective contributions - A comprehensive health benefit package, including 2 medical plans, dental, and vision insurance - Life insurance, short-term, and long-term disability - Profit sharing - 2x a year company-wide meetup in Richmond, VA - Committee Membership (Community, Culture, Health & Wellness) List of Awards - 1x US Search Awards - Best Small PPC Agency - 8x Outside Best Places to Work - 8x Virginia Business Best Places to Work - 3x Search Engine Land Finalist Salary - Expected base salary range is $60,000 - $67,000 annually, based on experience. Equal Opportunity & Inclusion Statement As an equity-affirming company, Workshop Digital searches for, encourages, and engages with individuals and groups that represent diversity in our community. We not only challenge discrimination in regard to gender identity and expression, sexual orientation, racial identity, faith identity, age, disability, and social class, but we also consciously make efforts to reach out and include diversity in employment, vendors, and clients. All individuals authorized to work for any employer in the U.S. should apply.

• Develop and execute social media strategies that align with business objectives • Manage and update content calendars to ensure consistent posting across all social media platforms • Monitor trends and adjust strategies to increase engagement and reach • Manage relationships with vendors (photographers, videographers, etc.) and outside agencies to ensure quality content is being generated • Create, schedule, and publish engaging content across LinkedIn, Facebook, Instagram, and other relevant platforms • Design and edit social media graphics, short videos, and other visual content to support brand messaging • Write compelling captions, hashtags, and calls to action to encourage interaction • Monitor and respond to comments, messages, and reviews in a timely and professional manner • Engage with followers, industry leaders, and partners to foster relationships and brand loyalty • Identify opportunities for user-generated content and brand advocacy • Manage online reviews, encouraging satisfied customers to leave positive feedback on Google, Facebook, and other platforms • Track key social media metrics, analyze data, and provide insights to optimize content performance • Prepare regular reports on engagement, follower growth, and campaign success • Work closely with regional marketing managers and sales teams to create social media campaigns that support lead generation efforts • Align social media messaging with overall marketing initiatives and promotional campaigns • Coordinate with the creative team to develop high-quality visuals and multimedia content • Stay up to date on social media trends, platform updates, and industry best practices • Identify new opportunities for engagement and content innovation • Experiment with emerging social media features and formats to keep content fresh and engaging

• Actively monitor, respond to, and engage with our community across all social platforms (Instagram, TikTok, Facebook, Reddit, and YouTube), including comments, DMs, tags, and trending conversations • Respond to customer comments, questions, and DMs with empathy, speed, and accuracy • Monitor community conversations to identify opportunities for engagement and brand advocacy • Foster and manage our Reddit community in partnership with customer service and our science + education teams to ensure accurate, helpful, and brand-aligned responses • Work with the Director of Social to test and execute new content strategies that drive engagement, growth, and awareness • Identify quick turn culture-driven opportunities to support the calendar • Assist in developing weekly content calendars tied to launches, campaigns, and platform trends • Manage social publishing across core platforms, ensuring voice, visuals, and timing align with brand and campaign strategy • Source user-generated content (UGC) and creator talent aligned with brand standards and campaign needs • Develop clear, engaging content briefs for our creator community • Film and edit short-form social content as needed, both independently and collaboratively • Conduct ongoing research into platform trends, emerging creators, and cultural conversations

Bloom is a full-service workplace design consultancy representing Poppy & Peonies on their search for a Social Media Coordinator to join their team. As Talent Advisors, we will be the liaison between our Bloom Partner and yourself during this recruitment process. We do not use fancy tech to search through resumes at Bloom; every resume is reviewed by a human to ensure that we attain a consistent and equitable interview process. You will directly join our client’s team if you are selected as the successful candidate. We look forward to seeing your application! -------Hi, I’m Natalie Dusome, Founder and CEO of Poppy & Peonies. At Poppy & Peonies, we’re a fun and energetic brand that believes style and function should always go hand-in-hand. We’re passionate about creating practical pieces that make life a little easier and literally lighten the load. Building Poppy & Peonies has been an incredible adventure. It all started when my daughter Poppy was born, and I found that my accessories no longer fit my new life as a mom. I needed bags with pockets and organization that looked cool but also had functionality. When I couldn’t find them, I decided to create them myself. And so, in 2015, Poppy & Peonies was born. We’ve come a long way since then—from filling orders in my basement to appearing on Dragons’ Den, and now, expanding into new product categories and collaborating with exciting influencers and brands. It hasn’t always been smooth sailing, but thanks to our incredible community, we’ve never felt more loved and supported! We believe in our responsibility to care for the environment and are passionate about preserving the health and welfare of our planet and the animals that live on it. That’s why all of our bags are made from high-quality vegan leather, and our entire product line is vegan, cruelty-free, and PETA-approved. We ship our products plastic-free and use a combination of recycled, compostable, and biodegradable materials to mitigate shipping waste. We are constantly looking for new ways to make our products and supply chain more sustainable, reducing our carbon footprint. —--- As our Social Marketing Coordinator, you own Poppy’s social success. As our Social Media Coordinator, you will be an integral part of Poppy & Peonies’ growing marketing team, supporting the execution and daily management of our social media presence. Reporting directly to the Social Marketing Specialist, this role is designed to strengthen the operational foundation of our social platforms and ensure seamless, consistent content delivery. You will play a key role in bringing our content calendar to life — ensuring posts go out on time, are optimized for performance, and align with brand voice and visual standards. This position will allow the Social Marketing Specialist to focus on high-level strategy, growth initiatives, and on-set content direction, while ensuring day-to-day excellence across channels. Your work will play a key role in elevating Poppy & Peonies in the digital space and expanding our reach to new audiences. This is an entry-level opportunity ideal for someone looking to build a long-term career in social media, content marketing, and digital brand growth. Does this sound like you? Are you excited about shaping a brand’s digital?Do you thrive in a fast-paced environment where creativity and strategy intersect?Are you eager to explore new trends to expand a brand’s social footprint? If you answered yes, yes, and yes—we would love to hear from you! The Opportunity: - Own the day-to-day scheduling and publishing of content across Instagram, TikTok, Facebook, and any future platform expansions. - Execute against the social content calendar with accuracy, consistency, and attention to detail. - Ensure all posts are properly formatted, captioned, tagged, and optimized for each platform while maintaining brand voice and visual standards. - Conduct final quality checks on all content prior to publishing (links, tags, formatting, spelling, product mentions, etc.). - Assist with editing and preparing short-form video content for Instagram Reels, TikTok, and other social-first formats. - Identify trending sounds, formats, and cultural moments that align with the brand and can be leveraged for timely content. - Monitor social media trends, platform updates, and emerging features to support ongoing optimization. - Support community engagement by assisting with comment moderation and direct messages as needed. - Monitor brand mentions and conversations, flagging customer service or brand-sensitive issues appropriately. - Collaborate closely with the Social Marketing Specialist to ensure seamless execution, enabling focus on strategy, growth initiatives, and on-set content leadership. What You Bring to the Table: - 2+ years of experience in social marketing and content creation. - You have proven experience in social media marketing and content creation, with an emphasis on building, growing, and maintaining social channels. - You have strong knowledge of social media platforms including Instagram, Pinterest, and Facebook. - You have excellent written and verbal communication skills. - You are highly creative with an eye for visual content and the ability to translate ideas into engaging social media content. - You have experience in executing content calendars, scheduling posts, and ensuring consistent brand voice across platforms. - You are proficient in social media analytics tools (Instagram Insights, Meta Analytics, etc.) to track performance and identify opportunities. - You’re a collaborative team player who can brainstorm with others. - You’re flexible and can adapt to changing priorities on the go. - You are detail-oriented with excellent organizational and time-management skills. - You have the ability to work in a fast-paced environment and manage multiple projects simultaneously. Don’t sweat it if you don’t have everything listed above. We believe in growth and curiosity. If you have some of these qualities and are excited about this opportunity, then we want to hear from you! The Recruitment Process: - Video screen with Niamh, Talent Advisor from Bloom - Video interview with Nina Stoiber (Social Marketing Specialist) - Take Home Assignment - Video Interview with Natalie Dusome (Founder + CEO of Poppy & Peonies) - Reference checks - Offer Total Rewards - Annual Salary ranges from $60,000-$70,000 CAD - 3 weeks of paid vacation per year - 5 additional flex days - $1,500 CAD annual health spending account - $250 CAD annual period & menstrual budget - $1,000 CAD annual allowance towards Poppy & Peonies product - $400 CAD home office setup allowance Location: We are a fully remote team across North America. This role will be a fully-remote opportunity, however, there may be domestic or international travel for team gatherings and events! -------Like Bloom, Poopy & Peonies is a proud equal opportunity workplace committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We’re looking for motivated and compassionate people who can execute from the ground up and support the work that Bloom Partner believes in. Poppy & Peonies is committed to developing an inclusive, barrier-free recruitment process and work environment. Please inform us if you require any accommodation, and we will work with you to meet your accessibility needs. Requests for any accessibility-related assistance can be made to niamh@buildwithbloom.com.