• Monitor current developments in AI, automation, and digitalization • Analyze new tools, platforms, and technologies • Develop new learning modules and instructional content • Revise and update existing content • Produce screen recordings and instructional videos • Create practical exercises and case studies • Prepare presentations, learning materials, and documentation • Ensure quality assurance of our training programs • Monitor regulatory developments (e.g., the EU AI Act) • Work closely with our team to further develop our training offerings

• Create engaging short-form and long-form content for TikTok, Instagram Reels, YouTube Shorts, Facebook, and X/Twitter. • Appear on camera regularly in social videos, livestreams, and branded content. • Independently shoot, edit, and package social-first content with fast turnaround times. • Produce polished, high-performing video edits using platform-native styles, trending formats, motion graphics, captions, transitions, sound design, and pacing optimized for engagement. • Design compelling social graphics, thumbnails, text overlays, meme content, and promotional assets for social distribution. • Use AI creative tools to generate images, concepts, visual assets, thumbnails, and content variations that enhance social storytelling and production efficiency. • Leverage AI-assisted workflows for ideation, scripting, image generation, content repurposing, and creative experimentation. • Monitor social trends, memes, creators, and emerging platform behaviors to proactively identify viral content opportunities. • Develop content concepts that align with trending conversations while maintaining brand voice and positioning. • Assist in building monthly social content calendars and campaign concepts for brand and executive social channels. • Create weekly trend and competitive analysis reports to support content strategy and creative direction. • Collaborate cross-functionally with marketing, creative, and leadership teams to execute campaigns and brand initiatives. • Stay current on evolving social platform algorithms, editing trends, AI creative tools, and creator best practices.

• Content production and upkeep: Draft, edit, and adapt marketing copy across our website, landing pages, social channels, and email. • Keep course and campaign content accurate, current, and consistent across all placements, catching the details that slip. • Adapt and localise copy between German and English. • Support the planning and scheduling of content across channels. • Write promotional copy for WBS CODING SCHOOL events. • Produce and maintain event copy across placements including Meetup, Eventbrite, and our own site. • Design social assets, event graphics, presentation slides, and marketing collateral from our brand templates. • Organise and maintain the shared asset library. • Use AI tools to accelerate drafting, repurposing, and adapting content across formats and languages. • Edit, fact-check, and shape AI output before anything ships. • Work with the wider marketing team to align content with campaign activity and course launches.

• Compose and configure operational and regulatory communications using approved templates and content within designated platforms • Execute communications across multiple channels (print and digital) with a focus on accuracy, compliance, and timeliness • Develop and deploy personalized, dynamic communications using OpenText Communications (Thin Client) • Collaborate with strategy teams and business partners to interpret requirements and translate them into template development • Troubleshoot implementation challenges and provide guidance on composition and development processes • Perform unit testing to ensure requirements are met and data is accurately rendered in communications • Conduct defect analysis, identify root causes, and implement appropriate resolutions • Maintain documentation, version control, and audit trails for all communication builds and updates • Participate in quality assurance reviews and contribute to process improvements that enhance efficiency and accuracy • Serve as a subject matter expert in OpenText Communications and promote scalable best practices