• Content production and upkeep: Draft, edit, and adapt marketing copy across our website, landing pages, social channels, and email. • Keep course and campaign content accurate, current, and consistent across all placements, catching the details that slip. • Adapt and localise copy between German and English. • Support the planning and scheduling of content across channels. • Write promotional copy for WBS CODING SCHOOL events. • Produce and maintain event copy across placements including Meetup, Eventbrite, and our own site. • Design social assets, event graphics, presentation slides, and marketing collateral from our brand templates. • Organise and maintain the shared asset library. • Use AI tools to accelerate drafting, repurposing, and adapting content across formats and languages. • Edit, fact-check, and shape AI output before anything ships. • Work with the wider marketing team to align content with campaign activity and course launches.

• Compose and configure operational and regulatory communications using approved templates and content within designated platforms • Execute communications across multiple channels (print and digital) with a focus on accuracy, compliance, and timeliness • Develop and deploy personalized, dynamic communications using OpenText Communications (Thin Client) • Collaborate with strategy teams and business partners to interpret requirements and translate them into template development • Troubleshoot implementation challenges and provide guidance on composition and development processes • Perform unit testing to ensure requirements are met and data is accurately rendered in communications • Conduct defect analysis, identify root causes, and implement appropriate resolutions • Maintain documentation, version control, and audit trails for all communication builds and updates • Participate in quality assurance reviews and contribute to process improvements that enhance efficiency and accuracy • Serve as a subject matter expert in OpenText Communications and promote scalable best practices

• Educate your audience about AI discovery and AI Visibility Intelligence. • Introduce AuthorityLayer to relevant companies and professionals. • Publish articles, newsletters, videos, podcasts, webinars, or social content where AuthorityLayer naturally fits. • Participate in research, educational initiatives, interviews, webinars, and thought leadership activities. • Help shape awareness around one of the fastest-growing areas of digital marketing.

• Create and publish short-form video content for TikTok and Instagram (YouTube Shorts where relevant) on a consistent cadence. • Own the creative process end-to-end: ideation, scripting, filming (or directing), editing, and posting. • Translate product features and mental health themes into social-native content which are deeply human: not overly clinical and culturally competent. • Test formats, hooks, and angles weekly. • Track what works, double down on what resonates. • Keep Voda's tone consistent: affirming, culturally competent, trauma-informed, and not pandering. • Share simple performance updates with the team: what's working, what's not, what to try next.