• Assist in planning and executing global marketing campaigns to support various business objectives, including user acquisition, activation, trading growth, and retention. • Support campaign design by defining campaign rules, task structures, reward mechanisms, user journeys, and campaign configurations to ensure successful launches. • Support end-to-end campaign execution, including campaign setup, UAT testing, validation of campaign pages and reward distribution, monitoring campaign performance, and promptly identifying and resolving operational issues to ensure a smooth user experience. • Contribute to improving operational efficiency by maintaining campaign SOPs, operational documentation, and best practices. Continuously optimize campaign workflows and operational processes. • Monitor and analyze campaign performance by preparing daily, weekly, and post-campaign reports. Track key metrics such as participant numbers, conversion rate, trading volume, ROI, and other growth metrics to evaluate campaign effectiveness and identify optimization opportunities. • Analyze user behavior and campaign performance across different regions, channels, user segments, and reward strategies. Identify user drop-off points and growth opportunities, and provide data-driven recommendations to improve future campaign performance.

• Understand and perform all processes from lead generation and prospecting to qualifying and closing new accounts • Conduct consultative sales discussions to assess client needs and present tailored RTS fuel card solutions • Identify cross-selling opportunities with other RTS and Shamrock divisions to maximize account value • Build and maintain strong, long-term relationships with both new and existing customers • Assist with high-severity requests or issue escalations as needed • Use all required processes to maximize yield according to strategies established by senior management • Participate in strategic planning, including market analysis, customer segmentation and penetration strategies • Monitor industry trends, competitor activity and market potential to inform and develop documentation for new sales strategies and product positioning • Collaborate with product marketing to support launches, create sales tools and deliver compelling presentations • Track and analyze key metrics to measure performance and refine sales approaches • Other duties as assigned

• Own the deployment workflow end-to-end • Travel to customer sites (~6 weeks per quarter) to observe live deployments • Build strong relationships with hospital-side business and project owners • Partner closely with Professional Services to ensure deployment quality • Work with Customer Success to catch early signals of deployment drift • Collaborate with mobile (iOS/Android), firmware, and hardware teams • Feed structured feedback to the product team to influence the roadmap • Use AI tools independently to build dashboards and tracking tools

• Own proactive relationship management with Colorado's highest-volume agency accounts • Conduct regular, value-reinforcing conversations with agency procurement leads • Monitor agency solicitation activity as a leading health indicator • Maintain a structured engagement map of the Colorado agency network • Serve as SOVRA's active participant in the Rocky Mountain Governmental Purchasing Association (RMGPA) • Identify and cultivate advocates within the membership • Develop working knowledge of the Rocky Mountain supplier community • Drive digital adoption among agencies • Serve as the primary relationship owner for SOVRA's paid agency accounts in Colorado • Maintain a rolling view of Rocky Mountain marketplace health