The World’s Leading Blockchain Ecosystem and Digital Asset Exchange
Global Campaign Operations
Location
Hong Kong
Posted
7 days ago
Salary
0
Seniority
Senior
Job Description
Global Campaign Operations
Binance
• Assist in planning and executing global marketing campaigns to support various business objectives, including user acquisition, activation, trading growth, and retention. • Support campaign design by defining campaign rules, task structures, reward mechanisms, user journeys, and campaign configurations to ensure successful launches. • Support end-to-end campaign execution, including campaign setup, UAT testing, validation of campaign pages and reward distribution, monitoring campaign performance, and promptly identifying and resolving operational issues to ensure a smooth user experience. • Contribute to improving operational efficiency by maintaining campaign SOPs, operational documentation, and best practices. Continuously optimize campaign workflows and operational processes. • Monitor and analyze campaign performance by preparing daily, weekly, and post-campaign reports. Track key metrics such as participant numbers, conversion rate, trading volume, ROI, and other growth metrics to evaluate campaign effectiveness and identify optimization opportunities. • Analyze user behavior and campaign performance across different regions, channels, user segments, and reward strategies. Identify user drop-off points and growth opportunities, and provide data-driven recommendations to improve future campaign performance.
Job Requirements
- Currently pursuing a Bachelor's or Master's degree. All majors are welcome; candidates with backgrounds in Marketing, E-commerce, Data Analytics, Statistics, Business Administration, or related fields are preferred.
- Strong interest in digital marketing, growth, campaign operations, or the Web3 industry.
- Strong analytical thinking, communication, and execution skills, with the ability to manage multiple tasks in a fast-paced environment.
- Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.
- Preferred Qualifications
- Proficient in Excel or Google Sheets for data organization, analysis, and reporting.
- Strong data sensitivity with the ability to identify trends, uncover insights, and make data-driven recommendations.
- Previous internship or project experience in campaign operations, marketing, internet products, or data analysis is a plus.
- Familiarity with SQL, Looker Studio, Power BI, Tableau, or other data visualization tools is preferred.
- Experience using collaboration tools such as Jira, Confluence, or Notion is a plus.
- Basic knowledge of cryptocurrency, blockchain, or the Web3 ecosystem is preferred.
Benefits
- Competitive salary and company benefits
- Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
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