• Own and execute integrated demand programs across paid media, ABM, email, webinars, website, syndication, and partner channels • Design and scale contact acquisition strategies aligned to priority ICPs • Build and optimize full-funnel conversion paths, including landing pages, nurture flows, webinar sequences, and retargeting • Lead hosted and third-party webinar strategy and execution, with performance targets tied to pipeline • Partner closely with Sales and SDR leadership to align on targeting, lead qualification, routing, follow-up SLAs, and feedback loops • Continuously analyze campaign, funnel, and pipeline performance; identify bottlenecks and implement improvements • Test new channels and acquisition models to improve efficiency and scale • Take on ad hoc projects as needed

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description This role involves driving measurable growth by creating, adapting, and optimizing direct response copy across high-impact campaigns and placements, ensuring alignment with internal and partner goals, platform best practices, and compliance standards. - Adapt and iterate on proven copy frameworks: Translate winning structures (listicles, ads, FALPs, landing pages) to new partners, offers, placements, and channels. - Assist with general creative output: This includes development of short-form ad copy like headlines and longer-form assets like listicle creatives, video scripts, and landing pages. - Execute mechanical punch-ups and structured variations: Tighten headlines, body copy, and hooks; produce new iterations based on existing winners to expand testing capacity. - Build and update offer-specific copy: Develop copy for well-defined offers, incorporating feedback and direction from the team. - Support compliance-driven revisions and partner updates: Implement required copy changes due to compliance, product updates, or partner requests across ads and pages. - Develop new paid acquisition headlines and variations: Write and iterate Meta and Google ad headlines by adapting proven angles and collaborating with UA teams. - Contribute new test ideas and competitive insights: Propose and test new creative derived from market research competitor insights, performance trends, or team collaboration; log and share findings to inform testing strategy. Qualifications - 5+ years of experience writing performance-driven, direct response copy for digital marketing campaigns, specifically in the financial industry. - Proven CRO background with a documented history of optimizing creative across campaigns over months to years. - Strong conceptual writing skills with an established research framework for identifying emerging and resonant copy angles. - Proficiency in analyzing and interpreting performance data in Looker or comparable analytics software like Tableau or Microsoft Power BI. - Compliance trained, with a general understanding of risk hierarchy and comfortability networking with compliance stakeholders. - Comfortable writing for and translating winning copy across formats, including listicle, landing pages, video scripts, and Meta and Google ads. - Expertise on at least a few financial products and services, especially complex ones, including but not limited to: Credit Cards, Debt Consolidation, App Discovery, Play-to-Win Gaming Apps, Home Equity, HYSA and Checking Accounts, or Life and Car Insurances. - Familiarity with using LLMs as a thinking and writing partner, with a clear knowledge of how and when to use LLM output, and more importantly, when to avoid using it. - Examples or case studies of the above. Requirements - 5+ years of experience writing performance-driven, direct response copy for digital marketing campaigns specifically in the financial industry, across channels like Meta, Google, and Native, and including formats ranging from social and search ads to landing pages to listicle pages. Benefits - Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. - Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. - Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.

• Account setup on online advertising platforms. • Implementation of campaigns on Meta Ads and Google Ads platforms. • Continuous account optimization to ensure campaign effectiveness. • Requesting new ad copy and creative assets. • Creation of monthly reports using Dashgoo. • Daily campaign review and optimization. • Preparing materials with ideas for creative assets. • Issuing monthly invoices (boletos) and updating the consolidated spreadsheet. • Updating investment spreadsheets. • Participating in client meetings. • Tag tracking.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description The Democratic Attorneys General Association (DAGA) seeks to hire a Paid Media Manager to execute DAGA’s digital advertising program. - Partner with the Deputy Director of Digital Fundraising and DAGA’s consultants to develop and execute a cutting-edge, revenue-driving paid media program - Manage digital advertising campaigns from concept to deployment across platforms including Meta, Google, and more - Conceptualize, pitch, and execute innovative, data-informed digital advertising strategies - Write compelling ad copy and video scripts tailored to platform best practices and audience segments - Collaborate cross-functionally with creative, content, compliance, and leadership teams to produce advertising assets - Develop and recommend strategic acquisition plans - Identify new opportunities to scale and optimize online fundraising through paid channels - Analyze performance data and deliver clear, actionable reporting with insights to drive long-term list growth - Support additional digital and fundraising initiatives as assigned Qualifications - 4-5 years of experience working in paid media in the progressive space (at agencies, committees, non-profits, or progressive organizations) - Experience executing ad campaigns on Meta and Google - Experience writing ad copy and developing ad concepts - Experience developing and executing acquisition plans - Excellent oral and written communication skills - Excellent time management skills with a proven ability to meet deadlines - Ability to function well in a fast-paced environment - Commitment to DAGA's mission Requirements - Ideally in DC or willing to relocate. Remote employees will be considered. - DAGA’s office is open 9 AM – 6 PM Eastern, but extended and nontraditional work hours are required. - DAGA offices are in downtown DC. - DAGA will work with potential candidates to schedule remote interviews and process onboarding procedures remotely, as necessary. Benefits - DAGA offers a generous benefits package that includes fully paid health, dental, vision, short term, long term, and life insurance policies - Pretax spending accounts - Monthly remote work stipend, or monthly transit benefit