This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description The Democratic Attorneys General Association (DAGA) seeks to hire a Paid Media Manager to execute DAGA’s digital advertising program. - Partner with the Deputy Director of Digital Fundraising and DAGA’s consultants to develop and execute a cutting-edge, revenue-driving paid media program - Manage digital advertising campaigns from concept to deployment across platforms including Meta, Google, and more - Conceptualize, pitch, and execute innovative, data-informed digital advertising strategies - Write compelling ad copy and video scripts tailored to platform best practices and audience segments - Collaborate cross-functionally with creative, content, compliance, and leadership teams to produce advertising assets - Develop and recommend strategic acquisition plans - Identify new opportunities to scale and optimize online fundraising through paid channels - Analyze performance data and deliver clear, actionable reporting with insights to drive long-term list growth - Support additional digital and fundraising initiatives as assigned Qualifications - 4-5 years of experience working in paid media in the progressive space (at agencies, committees, non-profits, or progressive organizations) - Experience executing ad campaigns on Meta and Google - Experience writing ad copy and developing ad concepts - Experience developing and executing acquisition plans - Excellent oral and written communication skills - Excellent time management skills with a proven ability to meet deadlines - Ability to function well in a fast-paced environment - Commitment to DAGA's mission Requirements - Ideally in DC or willing to relocate. Remote employees will be considered. - DAGA’s office is open 9 AM – 6 PM Eastern, but extended and nontraditional work hours are required. - DAGA offices are in downtown DC. - DAGA will work with potential candidates to schedule remote interviews and process onboarding procedures remotely, as necessary. Benefits - DAGA offers a generous benefits package that includes fully paid health, dental, vision, short term, long term, and life insurance policies - Pretax spending accounts - Monthly remote work stipend, or monthly transit benefit

**What you'll be doing:** 1. Paid Media Management: Launching, managing, and optimizing advertising campaigns in Google Ads (Search, Performance Max), Meta Ads, and TikTok Ads. 2. AI-Driven Production: Using AI (ChatGPT, Midjourney, etc.) to generate advertising offers, video scripts, and visual concepts. 3. Landing Page Creation: Assembling and refining landing pages using builders (Lovable, Webflow) with a focus on high conversion. 4. Design and Creative: Creating simple graphic materials and static banners (in Figma, Canva, or using AI) for hypothesis testing. 5. Hypothesis Testing: Continuously running A/B tests (creatives, audiences, offers) and finding ways to reduce cost per lead (CPA). 6. Analytics: Working with GA4 and an internal CRM to track funnel performance from click to bike rental.

• Scale Shopify and TikTok Shop to $20M+ in combined revenue within 18 months • Achieve ≥15% net margin on Shopify and ≥5% on TikTok Shop • Maintain Meta ROAS ≥ 2.0 and TikTok Shop ROAS ≥ 3.5 • Launch one new high-converting bundle-based funnel per month • Drive email and SMS to contribute ≥25% of Shopify revenue • Remove the CEO from daily ecommerce execution by owning strategy, systems, team, and outcomes • Test 100+ ad creatives weekly across Meta and TikTok • Optimize paid traffic to hit strict ROAS thresholds • Partner with affiliate and UGC teams to scale winning creative • Stay ahead of platform trends, formats, and policy updates • Coordinate launches with Amazon for halo effects • Launch one new bundle-based funnel every month tied to educational outcomes • Optimize CVR, AOV, CAC, LTV, upsells, and overall funnel economics weekly • Oversee homepage, product pages, and collection merchandising • Refactor and relaunch underperforming funnels with new hooks and offers • Lead seasonal promotions including Back-to-School and Holiday campaigns • Build and maintain funnel SOPs and testing roadmaps • Lead lifecycle marketing through Klaviyo and Postscript • Optimize welcome, cart abandonment, post-purchase, and win-back flows • Build ascension paths from posters to workbooks to busy books • Develop blog and SEO strategy to drive organic education-based traffic • Review weekly P&Ls for Shopify and TikTok Shop • Analyze AOV, CVR, CAC, LTV, ROAS, GP to CAC, and lifecycle revenue share • Deliver weekly scorecards and monthly strategic growth plans • Forecast performance and identify scaling levers • Lead and coach a cross-functional ecommerce pod of 6+ team members • Establish clear ownership and weekly operating rhythms • Hire and develop talent as funnel velocity increases • Manage freelancers and specialized contractors • Model Extreme Ownership, Relentless Innovation, and Integrity Above All

• Develop and implement effective YouTube( Google) ad strategies to achieve client goals. • Manage end-to-end YouTube advertising campaigns, including setup, targeting, budgeting, bidding, and optimization. • Conduct thorough audience research and analysis to identify target demographics and create highly targeted campaigns. • Monitor and analyze campaign performance using data-driven insights to make informed optimizations. • Collaborate with the creative team to develop compelling ad creatives that resonate with the target audience. • Provide regular performance reports and insights to clients, highlighting key metrics and campaign success. • Stay up-to-date with industry trends, best practices, and platform updates to ensure campaigns are cutting-edge and effective. • Work closely with the account management team to ensure client satisfaction and address any campaign-related issues. • Manage Google MCC accounts for multiple clients, ensuring compliance and optimal performance • Deliver clear and detailed reports on campaign performance to clients and internal stakeholders, identifying key areas for improvement.