• Define and spec automation workflows for paid growth, from creative fatigue detection to budget reallocation to geo level channel mix optimization to audience signal processing • Work directly with the build team to translate your workflow specs into working agent automations • QA agent outputs, review what the system produces, identify where it falls short, and define the corrections that improve it • Refine creative and copy variants generated by the AI creative layer, applying domain judgment to what will perform before the data confirms it • Define knowledge base inputs for the paid growth agents, what rules, guardrails, and campaign logic should be codified and kept current • Monitor workflow performance and continuously improve, this system compounds with your input, it does not run itself • Extend your systems thinking to other growth levers, CRO, incentives, referrals, and lifecycle, as the engine expands across growth functions

• Define and spec automation workflows for paid growth • Work directly with the build team to translate workflow specs into agent automations • QA agent outputs and define improvements • Refine creative and copy variants generated by AI • Define knowledge base inputs for paid growth agents • Monitor workflow performance and continuously improve

• Own the plays, demand, distribution, and lifecycle that turn a huge, varied market into pipeline. • Build the target account lists and the plays that reach them: 1:1 for top accounts, 1:few by vertical or segment, 1:many at scale, in step with Sales and ADR leadership. • Run accounts through the motion in Nash GTM OS, the go-to-market engine we build and ship ourselves: shape the audience, prioritize, route live signals to the right play, and move accounts from cold to engaged. • Get each target account to hear Nash across channels on a deliberate cadence, ABM and surround sound: outbound, social, and account-targeted paid (Google Ads, LinkedIn, Meta, and experimental channels) working together, budget owned to pipeline. • Own outbound as the spine of the motion: audience, message, sequence, and the signals behind it. • Run integrated campaigns off launches, events, and key moments, distribute them across channels, own the automation behind them (conversion, follow-up, nurture), and turn what works into a repeatable play. • Drive organic social distribution, and boost the content that performs to your target audiences. • Capture and route inbound demand: form fills, landing-page enrollment, and web-visitor and MQA handoff into the right plays. • Run lifecycle: nurture, product announcements, expansion, and re-engagement that keep accounts moving. • Build the surfaces and flows your plays run on: AI SDR and inbound flows, landing pages, calculators, and self-serve. • Own reporting and attribution: what’s working, what’s driving pipeline, and the next move. • Build a tight, trust-based partnership with ADR leadership and AEs on pipeline and account priorities.

• Own the end-to-end product-led growth (PLG) strategy for Prolific's self-serve customer journey, driving acquisition, activation, engagement and retention. • Develop and optimise onboarding, lifecycle marketing, in-product messaging, referral programmes and customer journeys to improve activation, adoption and long-term retention. • Own paid acquisition strategy across search, social and display, working with agency partners and internal teams to optimise performance, budgets and channel effectiveness. • Drive organic growth through SEO, content and emerging acquisition channels, continually testing new opportunities to grow the self-serve funnel. • Partner closely with Product, Sales, RevOps and Customer Success to define PQLs, optimise handoffs and improve the end-to-end customer experience. • Lead a culture of experimentation, using data and insights to continuously optimise funnel performance and measure success across acquisition, activation, conversion and retention.