Role Description The Digital Fundraising Strategy Lead is responsible for the strategy, creation, execution, and performance optimization of digital communications that support peer-to-peer fundraising initiatives. This is a remote and flexible location position. The role leads the development of compelling digital content across various channels to recruit, engage, coach, steward, and retain participants and donors. Responsibilities include: - Leading the planning, development, and deployment of multi-channel digital campaigns supporting peer-to-peer fundraising programs and events. - Managing the creation and production of digital content, including: - Email copy and design - Digital advertising assets - Video and audio content - SMS and mobile messaging - Social messaging content - Coordinating campaign development from concept through deployment, including copy approval, creative design, testing, quality assurance, and launch. - Partnering with internal teams and external vendors to execute innovative digital engagement strategies. - Managing paid media strategy and campaign performance in collaboration with agency partners and vendors. Channel management includes overseeing and optimizing communications across various platforms: - Salesforce Marketing Cloud Journeys - Salesforce Marketing Cloud Email Campaigns - SMS/Text Messaging Platforms (including 360SMS preferred) - Facebook Messenger - Paid Media Platforms - Emerging digital engagement channels as appropriate Analytics, Reporting & Optimization: - Continuously monitoring campaign performance and identifying opportunities for optimization. - Analyzing engagement, conversion, fundraising, and retention metrics across all digital channels. - Developing and distributing campaign performance reports, including: - Journey-level reporting - Email performance analysis - Paid media performance analysis - Ad hoc campaign reporting - Synthesizing findings into actionable recommendations and presenting performance insights to stakeholders. - Conducting year-over-year and season-over-season analyses to uncover trends, opportunities, and best practices. - Creating, analyzing, and distributing monthly and seasonal participant survey reports. - Facilitating discussions with fundraising teams to review findings and recommend strategic improvements. - Utilizing Google Analytics, Marketing Cloud reporting tools, and other analytics platforms to measure success and guide decision-making. Qualifications - Bachelor's degree or equivalent. - Three (3) years minimum of prior related experience; 5–7 years of experience in digital marketing, digital fundraising, campaign management, or a related discipline is preferred. - Experience working within or strong understanding of nonprofit and fundraising environments. - Demonstrated ability to develop and execute strategic digital marketing plans. - Strong analytical skills with the ability to translate data into actionable insights and recommendations. - Proven ability to build productive relationships with staff, vendors, volunteers, and external partners. - Strong project management and organizational skills with the ability to manage multiple priorities simultaneously. - Ability to adapt strategies quickly based on performance data and changing business needs. Requirements - Experience with the following platforms and tools: - Salesforce Marketing Cloud - Google Analytics - Tableau - Figma - Canva - Asana - Microsoft Office Suite - Experience with peer-to-peer fundraising programs. - Experience managing paid media campaigns and agency/vendor relationships. - Experience with Salesforce CRM. - Experience with 360SMS or similar SMS marketing platforms. - Knowledge of donor and participant lifecycle marketing strategies. - Experience working in a fast-paced, highly collaborative environment. - Ability to work independently while effectively managing competing priorities. - Demonstrated expertise across multiple facets of digital fundraising, including acquisition, engagement, stewardship, retention, and conversion optimization. Benefits - The expected pay range is $105,000 - $115,000. Pay is commensurate with experience; geographic differentials to the pay range may apply. - Compensation: Regular reviews of market value of jobs and adjustments as needed. - Performance and Recognition: Rewards for achieving success through annual salary planning and incentive programs. - Benefits: A wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. - Professional Development: Opportunities to join Employee Resource Groups (ERG) or be a mentor/mentee in the professional mentoring program. - Work-Life Harmonization: Paid Time Off (PTO) at a minimum of 16 days per year for new employees, increasing based on seniority level. - Tuition Assistance: Financial assistance for employees wishing to further their education and career.

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