• Support the optimization and design of email marketing assets for a growing e-commerce brand. • Refresh existing email flow designs across **21 live Klaviyo flows**. • Create **4–5 reusable campaign templates in Shopify**. • Develop clean, premium-looking email templates that are easy for the internal marketing team to update and deploy for product launches, promotions, seasonal campaigns, and other marketing initiatives.

Role Description We are looking for an eCommerce Funnel Specialist to support the optimization and design of email marketing assets for a growing e-commerce brand. In this role, you will: - Refresh existing email flow designs across 21 live Klaviyo flows. - Create 4–5 reusable campaign templates in Shopify. - Develop clean, premium-looking email templates that are easy for the internal marketing team to update and deploy for product launches, promotions, seasonal campaigns, and other marketing initiatives. The ideal candidate has: - A strong eye for design. - An understanding of e-commerce email marketing best practices. - Experience with Klaviyo and Shopify. Qualifications - Experience designing and managing email flows in Klaviyo. - Proficiency in creating and editing Shopify email templates. - Background in e-commerce email marketing and campaign design. - Strong visual design skills with the ability to create clean, modern, premium-looking email templates. - Experience designing reusable templates that are easy for non-designers to update and deploy. - Understanding of email marketing best practices, including layout, mobile responsiveness, and user engagement. - Ability to manage multiple projects and meet deadlines in a fast-paced environment. - Excellent attention to detail and commitment to producing high-quality work. Benefits - Competitive compensation package. - Fully remote work arrangement. - HMO coverage for employee health and wellness. - Gym stipend allowance to support fitness and well-being. - Career growth and professional development opportunities. - Supportive and collaborative work culture.

• Own the end-to-end web strategy for major product, portfolio, and feature launches. • Establish the vision, success metrics, operating model, and measurable business outcomes for web initiatives. • Translate customer behavior and website-performance data into recommendations for product roadmaps, positioning, naming, and investment. • Develop executive-ready narratives that connect web insights to strategic business decisions. • Serve as the strategy hub across content, information architecture, design, development, SEO, AEO, ecommerce, delivery, and experimentation. • Create a unified, prioritized web roadmap across multiple teams and workstreams. • Lead customer-journey, funnel, page-strategy, and information-architecture decisions. • Champion accessible, intuitive, trustworthy, and high-performing customer experiences. • Define and oversee A/B and multivariate experimentation strategies. • Identify opportunities to use AI for personalization, recommendations, content scaling, and workflow acceleration. • Establish appropriate governance for AI-enabled content and customer-experience initiatives. • Partner with design, engineering, analytics, marketing, ecommerce, retail, and product stakeholders. • Lead creative agencies, development partners, systems integrators, and marketing-technology vendors. • Develop outcome-based statements of work and hold external partners accountable for quality, speed, and measurable results. • Guide global web experiences across multiple markets, languages, categories, and customer segments. • Monitor Core Web Vitals, attribution, conversion, engagement, and other indicators of web-experience health. • Influence senior leaders and resolve competing priorities through data-backed recommendations.

• Own conversion rate optimization across the Shopify storefront PDPs, collection pages, checkout flow, homepage • Run A/B tests and on-site experiments; manage tooling and interpret results • Manage Shopify app ecosystem including upsell/cross-sell, reviews, subscriptions, bundles, and site speed tools • Maintain integrations and troubleshoot issues across apps, pixels, and data layers • Coordinate with creative team to brief and deploy updated imagery, copy, and UGC across PDPs • Own PDP optimization on TikTok Shop titles, bullets, imagery, A+ content, category/attribute setup • Monitor TikTok Shop storefront performance and flag issues to the broader team • Coordinate with the content and affiliate team to ensure product pages are dialed in to support creator traffic • Stay current on TikTok Shop feature releases and surface relevant updates • Assist with Amazon listing optimization titles, bullets, A+ content, backend keywords, imagery • Work alongside internal stakeholders and agency contacts to implement updates and maintain listing health • Flag suppressed listings, content issues, or policy flags and coordinate resolution • Execute campaign sends end-to-end: build, QA, schedule, and deploy in Klaviyo • Partner with Director of Growth and retention agency on flow strategy — your role is hands-on implementation • Manage segmentation logic, list hygiene, and send cadence • Pull post-send reporting and surface performance insights • Own the review platform — ensure review collection, moderation, and syndication are running • Leverage AI tools for copywriting, content optimization, and productivity • Maintain clean documentation across SOPs, app settings, and platform configurations • Support new channel or integration launches as the business scales