• Help define and evolve the voice and tone guidelines for Felix AI, ensuring it reflects a trusted, enterprise-grade analytics experience • Write and refine conversational UI content, including prompts, responses, explanations, and error states • Translate complex analytics concepts into clear, human-centered language that supports user decision-making • Partner with product designers and PMs to align Felix’s language with user needs, workflows, and mental models • Participate in reviews, critiques, and iteration cycles to continuously improve content quality • Document content patterns and best practices to support consistency and scalability across Felix experiences

• Lead content strategy and execution for Cadwell’s electrodes and accessories line, focusing on driving demand and recurring revenue for device consumables • Create, update, and optimize product descriptions for the company e-store and catalogs • Develop and manage a multi-channel social media strategy, including paid social campaigns, to drive traffic to e-store listings • Partner with regulatory and quality teams to ensure marketing collateral meets compliance standards and quality requirements • Collaborate with product managers, clinical educators, engineer, sales, and regulatory to develop brochures, catalogs, and specification sheets • Manage targeted email campaigns to nurture leads and encourage repeat consumable purchases • Monitor industry trends and leverage AI tools to scale content production • Ensure the Cadwell brand voice remains consistent across all global accessory promotions and internal communications

• The Director, Team Lead - Global Scientific and Value Content for Immunology position resides in the Value & Implementation (V&I) organization, which includes Global Medical and Scientific Affairs as well as Outcomes Research. • This position is a headquarters-based leadership role within V&I Global Medical and Value Capabilities (V&I GMVC). • The role reports directly to the Executive Director Head of GSVC and is a member of the GSVC leadership team. • The role has several key responsibilities within the V&I organization, that include partnering with cross-functional stakeholders to align strategic priorities, leading the development and execution of GSVC plans, incorporating medical insights, driving team effectiveness, and implementing industry standards. • Strategic and Tactical Leadership: Providing leadership, resources and direction to a group of professionals with advanced educational backgrounds and therapeutic area (TA) expertise. • Development and Execution of GSVC Plans: Overseeing the development and execution of the GSVC plans relevant to TAs in alignment with the Annual V&I Plans and the Scientific Platform. • Leads the team in translating Global Medical objectives into scientific content strategy and plans and represents GSVC as TA/product point of contact for senior-level stakeholders to obtain input into plans and identify gaps/needs by regions and countries. • Medical Insights: Leading the incorporation of medical insights and feedback from key stakeholders into the GSVC annual product plans and associated content. • Team Effectiveness: Working closely with the Executive Director, leadership team, and peers to drive the effectiveness of the TA team through leadership, assessing, determining and adjusting TA resourcing based on GSVC and company priorities to achieve departmental objectives. • Sponsors change and inspires GSVC teams to drive change and innovation while ensuring the team’s professional and personal development. • Operational Solutions and Process Improvements: Leading and/or commissioning the development of operational solutions and process improvements to ensure consistency in approach to core functions. • Team Leadership: Leads and manages individuals/teams responsible for content development in a global, cross-functional setting. • Represents Immunology GSVC team at company, divisional-level and V&I initiatives and programs.

• Write and publish SEO-friendly blog posts that support organic growth and thought leadership. • Write case studies that highlight customer outcomes and business value. • Write and optimize email content (newsletters, sequences, promotional campaigns) • Create lead magnets such as guides, reports, and other resources. • Create and manage social media content (primarily LinkedIn) • Help executives build their personal brand on LinkedIn by creating content for them and/or editing theirs. • Provide simple video editing for content (basic cuts, captions, formatting). • Support the marketing team in adapting content for different channels and formats. • Support performance tracking and help improve content based on results (traffic, leads, engagement).