Role Description The Manager, Ecommerce Merchandising & AI is responsible for leading BIC's digital content strategy and execution across North America's ecommerce landscape, supporting a diverse portfolio of retailers including Amazon, retail.com partners, wholesalers, distributors, and commercial ecommerce platforms. This role plays a critical part in driving online sales growth by optimizing digital shelf performance, enhancing product discoverability, improving conversion, and delivering an exceptional shopper experience. As the organization's subject matter expert in ecommerce content and digital merchandising, this role partners cross-functionally with Sales, Marketing, Brand, Customer Supply Chain, agencies, and retailer teams to execute best-in-class digital strategies. This role also identifies emerging technologies, AI capabilities, and digital innovations that strengthen BIC's competitive position while developing scalable processes and tools that improve operational efficiency and performance measurement. What You'll Do: - Lead the execution of BIC's digital content strategy across Amazon, retail.com, B2B, and distributor ecommerce platforms to maximize sales, conversion, and digital shelf performance. - Develop and execute seasonal content strategies and optimization plans that improve shopper engagement, search visibility, glance views, and conversion. - Manage digital product launches, ensuring new innovations and core assortments achieve digital shelf excellence across all supported retailers. - Drive continuous improvement of ecommerce workflows, content syndication, reporting capabilities, and analytics through new tools, technologies, and automation. - Monitor digital performance metrics to identify opportunities, diagnose issues, and implement data-driven recommendations that improve online business results. - Serve as the organization's subject matter expert for ecommerce content, digital merchandising, SEO best practices, and emerging digital trends, including AI-enabled customer experiences. - Partner closely with Sales, Marketing, Brand, agencies, and retailer teams to align priorities, execute initiatives, and resolve complex digital execution challenges. - Lead strategic vendor relationships supporting content management, analytics, ratings and reviews, and digital optimization programs. - Influence cross-functional teams to improve digital capabilities, streamline processes, and elevate execution across the ecommerce organization. - Stay ahead of evolving ecommerce trends, retailer capabilities, and competitive best practices to identify innovative growth opportunities. Qualifications - Bachelor's degree in Business, Marketing, Information Systems, Information Technology, or a related field. - 4-6 years of experience managing ecommerce, digital content, or digital merchandising within a consumer products, retail, or agency environment. - Proven experience supporting Amazon and retail.com ecommerce businesses with responsibility for digital content, conversion, and online sales performance. - Strong knowledge of ecommerce platforms and content management systems including Salsify, Vendor Central, digital shelf analytics, and related tools. - Experience utilizing SEO principles, digital merchandising strategies, and analytics to improve ecommerce performance. - Demonstrated ability to lead cross-functional initiatives while influencing stakeholders across Sales, Marketing, Brand, and retailer organizations. - Excellent project management, organizational, and communication skills with the ability to manage multiple priorities in a fast-paced environment. - Strong analytical and problem-solving skills with the ability to translate data into actionable business recommendations. - Passion for digital innovation, continuous improvement, and emerging technologies that enhance the online shopper experience. Requirements - Increase ecommerce sales through improved digital shelf execution, enhanced product discoverability, and higher conversion rates. - Deliver best-in-class digital content across supported retailers with high levels of accuracy, consistency, and speed to market. - Successfully launch new products while maintaining digital excellence across the core portfolio. - Improve operational efficiency by implementing scalable tools, reporting capabilities, and workflow enhancements. - Serve as the trusted ecommerce expert who enables teams across the organization with knowledge, guidance, and best practices. - Build strong partnerships with internal stakeholders, retailers, and agency partners to consistently deliver business results. - Continuously identify innovative technologies, AI capabilities, and industry trends that position BIC as a leader in digital commerce. - Drive measurable improvements in key ecommerce KPIs including digital shelf health, search visibility, content quality, shopper engagement, and conversion. Company Description BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need. BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.

• With the goal of eCommerce site stability, the Ecommerce Engineer will perform the initial analysis of the incident or request to determine its severity and urgency. • This will entail working in an agile environment with a high performing team and quickly responding to dynamic incidents and requirements. • Responsible for designing, coding, testing and implementing solutions on time and within budget. • This role will specialize in Front End Development. • Analyze production trends and recurring UI issues to identify opportunities for stability and performance improvements • Contribute to automation initiatives (monitoring, alerting, and Lights Out Testing) to reduce manual effort and improve detection • Partner with the internal team to align UI enhancements with guest journey expectations • Advocate for UI best practices, including accessibility, performance, and modern design standards • Support release readiness activities, ensuring UI quality and risk mitigation prior to production deployments • Drive continuous improvement initiatives across UI engineering and support processes • Provide feedback into QE and development teams to improve defect quality, test coverage, and production readiness • Translate solution designs into working code with minimal oversight from team members • Develop and enhance UI components and storefront features across: Spartacus (Angular-based storefront) and/or Hybris Accelerator (JSP-based storefront) • Integrate UI with Hybris OCC APIs (REST/JSON) to support seamless data flow • Implement responsive, accessible (WCAG), and performant UI solutions • Partner with backend teams to align UI components with service contracts and data models (JSON/Schema) • Perform unit and integration testing along with perform tests and evaluations regularly to ensure data integrity • Evaluate interrelationships between programs such as whether a change in one part of a program will cause an unwanted result in another part • Assist in developing and documenting test cases and testing data requirements and expected results • Maintain and update documentation of project code and technical processes following standards that are set by the team • Manage the backlog of incidents and requests to be addressed by the support team • Enhance existing applications on an as-needed basis and assist in the review of development issues • Document programming problems and resolutions for future reference • Provide day-to-day production support for SAP Commerce storefronts with a focus on UI and guest-facing issues • Troubleshoot and resolve frontend defects, API integration issues, and performance bottlenecks • Perform end-to-end issue tracing across UI, OCC services, and backend systems to determine severity and urgency • Participate in incident triage, on-call rotations, and SWAT/command response models as needed • Monitor and improve UI performance (page load times, Core Web Vitals, responsiveness) • Ensure cross-browser compatibility and consistent user experience across platforms along with various device compatibility • Support root cause analysis (RCA) and drive permanent fixes to reduce repeat incidents • Collaborate closely with Production Support, QE, and Engineering teams to improve release quality and reduce production defects

• Own TikTok Shop end to end including product listings, pricing, promotions, storefront management, and creator strategy • Drive revenue through both organic content and paid ads on TikTok • Manage and scale the creator and affiliate program with a clear focus on sales output, not just content volume • Expand successful TikTok strategies into other e-commerce channels as they are proven • Launch, manage, and optimize paid advertising across TikTok, Amazon, Walmart Marketplace, Google Ads, and other relevant channels • Monitor and improve key performance metrics including ROAS, CAC, conversion rate, and AOV • Make fast, data-driven decisions and iterate quickly based on performance • Manage and optimize product listings across Shopify, Amazon, Walmart, Faire, and other wholesale platforms for conversion and discoverability • Identify opportunities for bundling, merchandising, and pricing optimization across channels • Manage inventory flow across channels to prevent stockouts and overages • Analyze performance data across all channels and provide clear, actionable recommendations • Maintain consistent reporting with insights that directly inform decisions and improve results • Track and report on conversion rates, ROAS, CAC, AOV, and channel-level revenue contribution

• Oversee the overall success of partner ecommerce websites within the assigned portfolio • Meet with partners regularly, manage the overall partner relationship, and execute on ad hoc requests • Influence buying, stock management, and merchandising decisions through analytics expertise • Consistently improve the customer journey and optimize the conversion rate throughout partner websites through close collaboration with the design and development teams • Maximize revenue through diligent management of the products/categories/campaigns across the partner websites • Serve as the voice of the partner internally; understand and maintain brand integrity • Lead product stakeholders to develop accurate and clear photography and copy details of each product to maximize conversion • Ensure that the website layout and content is consistent, conforms with the brand and style guidelines of our Partners/Clubs/Events, and aligns with industry best practices • Obtain necessary approvals both internally and through the necessary partners • Manage relationships with third party application providers to ensure effective utilization of tools tailored to partner websites • Monitor performance of the websites and report through development and refinement of KPIs • Manage website optimization plans, audience targeting, online use case formulation and execution • Support the performance marketing team in efforts such as PPC, SEO, Display, Affiliates and push; ensure that campaigns are formulated and delivered in accordance with partner objectives • Validate testing of new changes before live implementation • Support VP Int Ecom in the setting of the roadmap and delivery of new features on the ecommerce websites and creation of strategies to drive and convert traffic in order to maximize revenue against commercial targets • Challenge up by guiding evaluation and adoption of new ecommerce technologies and enhancements; experience with headless e-commerce a plus • Maintain a strong market knowledge of sector rivals and trends to influence the delivery of the best and most profitable offering on the websites • Lead change and adapt service offerings to the dynamic needs of our partners; familiarity with sports a plus • Other duties and projects as assigned and directed by the Senior Ecommerce Trading Director