• Partners with brand managers to design and implement blog content strategies • Write 20 blog posts per day for review and publish • Writes blogs and other content that provides visibility for our brand site • Writes landing page and ad copy to support other acquisition efforts as needed • Own the CMS system as well as the review and publishing of new content from start to finish • Collaborates and communicates effectively with key players • Ensure attention to detail on all assets (e.g. grammar, spelling, brand guidelines, etc.) • Maintain well-organized content plans and libraries of other creative assets • Researches and stays up-to-date on industry trends and ideas • Keeps all relevant copywriting and marketing certifications up to date

• Produce approximately four-six articles each day on healthcare policy, pricing & reimbursement, regulatory changes • Research news sources and turn them into reliable original content • Collaborate with subject matter experts focused on global pricing and market access • Work with marketing to use news and product information for marketing incentives and LinkedIn posts

Job Title Food Editor, EatingWell Job Description About The Position | Major goals and objectives and location requirements The Food Editor for EatingWell is responsible for executing our food content strategy, through the creation of high-quality content and editorial programs that grow our audience, support revenue goals and increase engagement on our site and extended platforms, including social and email. In this role, you will report to and work closely with the Senior Food Editor. The ideal candidate is passionate about food and nutrition, feels extremely comfortable using data and insights to help guide content strategy and has a strong editorial foundation. Previous experience working in a fast-paced, digital environment is a must. Remote- In-office Expectations: This position is fully remote with no in-office requirements, (might require coming into an office 1 or 2x a year) Hybrid 3x a week- (Birmingham, AL) In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week. About The Positions Contributions: Weight % Accountabilities, Actions and Expected Measurable Results - 25%: Work with the Food Team (Senior Food Editor and Associate Editorial Director) to publish high-quality, differentiated food and recipe content to drive growth through SEO, social, email and other channels, striving for journalistic and editorial excellence in all that you do. - 25%: Manage all aspects of our recipe production workflow, from ideation, making assignments and writing development requests to reviewing, editing and publishing recipes. Serve as primary liaison with Food Studios, clearly communicating timelines and deliverables to team members to ensure all are aligned on priorities. - 20%: Collaborate with growth & audience teams to plan audience driven editorial content & promotional packaging. Collaborate with the video team to guide in the strategic development of recipe videos editorial franchises, request pitches, assign and edit content. Collaborate with internal publishing and consumer marketing teams on special print issues, sponsored programs and other brand initiatives. - 10%: Support EatingWell’s Commitment to Inclusion to ensure that our work—from the content we publish to daily interactions—comes from a place of inclusion and authentically represents the audience we serve. - 10%: Monitor competitor activities, taking appropriate actions to maintain a leadership position. Leverage AI to improve productivity to make day-to-day tasks more efficient as well as improve workflows. - 10%: Attend and/or present at industry events to increase brand and personal profile internally and externally and grow a network of freelance writers and editors and expand skills. The Role’s Minimum Qualifications and Job Requirements: Education: - Bachelor’s degree or equivalent professional experience. Experience: - 3+ years digital content experience Specific Knowledge, Skills, Certifications and Abilities: - Fluency using a CMS, analytics programs - Excels at identifying and overseeing the execution of high-quality content - Understands what makes high-quality, engaging content to a digital audience and can provide direction to others or write or edit to deliver - Possesses a solid understanding of analytics, how to acquire, interpret and use data to drive decision making - Thinks strategically and acts tactically. You’re willing to roll up your sleeves and do what needs to be done. - Values and establishes clear process - Counts food and cooking as passions - Is a problem solver, not a problem alerter - Attention to detail and accuracy % Travel Required (Approximate): 5% It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing hr@people.inc. The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees Pay Range Salary: Remote: $60,000.00 - $72,000.00 The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance. #NMG#

Role Description Keenfolks es una agencia global de marketing digital que está construyendo un Content Factory de alto rendimiento para un cliente confidencial —un líder global en salud animal. Este es un rol de escritura hands-on. Vas a producir y adaptar mucho contenido, rápido, con un estándar alto, dentro de un flujo de revisión farmacéutica estructurado —con el apoyo de estrategas, diseñadores y herramientas de producción asistidas por IA. - Escribir grandes volúmenes de contenido en toda la mezcla de canales: - posteos y carruseles para redes sociales - correos de marketing y aprobados - banners y anuncios pagos - landing pages y copy web - folletos y volantes - sales aids y presentaciones de e-detailing (CLM/IVA) - guiones de video y reels - newsletters - Alternar entre audiencias —veterinarios y equipos de clínica, productores ganaderos y dueños de mascotas— pasando de un copy clínico respaldado por evidencia científica a un storytelling cálido y emocional, sin perder precisión. - Convertir briefs, materiales maestros y fuentes científicas en un copy afilado y nativo de cada canal; transcrear y localizar los masters globales para los mercados regionales. - Redactar copy seguro en materia de claims, con referencias, y trabajar a través de rondas estructuradas de revisión médica/legal/regulatoria (MLR), entregando archivos listos para su envío en un entorno Veeva PromoMats. - Mantener la voz de marca, la terminología y los glosarios consistentes en decenas de piezas por mes, cumpliendo los SLA acordados sin sacrificar la calidad. - Colaborar de forma asíncrona con un equipo distribuido; dar y recibir feedback estructurado con rapidez. Qualifications - 4+ años de experiencia escribiendo contenido y copy para marcas, incluyendo experiencia comprobada en farma o salud regulada —idealmente salud animal; farma humana también es bienvenida. - Un conocimiento real del mundo animal: mascotas y/o ganadería. Comodidad escribiendo sobre parasiticidas, vacunas, nutrición, cuidado preventivo y salud del hato —y traduciendo la ciencia en contenido que la gente realmente quiere leer. - Un portafolio que muestre rango multicanal: redes sociales, email, contenido extenso, guiones. - Capacidad comprobada para el volumen: múltiples piezas por semana, disciplina de versionado, ciclos de feedback estructurados. - Familiaridad con la sustentación de claims y la revisión MLR; la experiencia con Veeva PromoMats es un plus importante. - Español nativo (neutro LATAM, con oído para adaptarse a mercados locales) e inglés profesional de trabajo. Portugués de Brasil es un plus. - Un esquema freelance confiable y autogestionado: capacidad de respuesta, orientación a plazos y comodidad trabajando de forma asíncrona entre husos horarios. Requirements - Formación en ciencias veterinarias, ciencias animales o biología —o experiencia extensa escribiendo junto a veterinarios y expertos técnicos. - Fluidez con flujos de escritura asistidos por IA (prompting, edición de borradores de IA al estándar de marca). - Fundamentos de SEO y experiencia con transcreación/localización a escala. Benefits - Tipo: freelance / por contrato, 100% remoto. - Cobertura: mercados de América Latina; disponibilidad con superposición razonable con los horarios laborales de LATAM/UE. - Idiomas: español nativo, inglés profesional de trabajo. Portugués de Brasil es un plus. - Carga de trabajo: asignaciones basadas en volumen, con potencial de crecer hacia un retainer continuo a medida que el Content Factory escala. - Compensación: tarifas competitivas por pieza o por hora, según experiencia y alcance. - Inicio: lo antes posible. Se requiere un NDA —la identidad del cliente se comparte después de la firma. How to Apply Enviar el portafolio (incluyendo muestras de farma y/o salud animal), CV o perfil de LinkedIn, tarifas y disponibilidad semanal a alexa.bugakova@thekeenfolks.com con el asunto “Freelance Content Writer — Latin America”.