• Ensure timely and accurate caregiver scheduling to meet client needs and preferences, especially during same-day changes or emergencies. • Serve as the first point of contact for urgent client and family needs. Respond promptly to time-sensitive situations, providing clear updates and empathetic support. • Execute operational tasks including check-ins, staffing activities, and managing inbound communications in alignment with established workflows and policies. • Address service delivery challenges with urgency and professionalism, ensuring the best experience for clients and Care Pros. • Accurately record client updates, staffing changes, and escalations, maintaining regulatory and company documentation standards. • Deliver critical updates to owners, clients, families, and Care Pros—tailoring messages by audience, tone, and communication preferences to ensure clarity and understanding.

• Plan, execute, and optimise paid media campaigns with a strong focus on Arabic-language audiences • Manage significant regional ad budgets with rigorous focus on cost and return benchmarks • Run A/B and multivariate tests on creatives, landing pages, and audience segments to continuously improve conversion rates • Develop geo-targeted strategies across MENA markets, adapting to local platform behaviours and media buying nuances • Build and maintain end-to-end tracking and attribution frameworks to ensure accurate performance measurement across all paid channels • Own and evolve the regional marketing technology stack, including CRM integration, marketing automation, lead scoring, and landing page tooling • Develop and document standardised SOPs and reporting processes to support team efficiency and scalability • Lead onboarding and capability building as the team grows, establishing best practices across campaign ops and analytics • Collaborate with data and technology teams to implement proper funnel analysis and attribution modelling • Adapt TMGM's global brand messaging, campaigns, and creatives for cultural nuance and local market relevance across MENA • Identify and capitalise on regional events, trading seasons, and market cycles to inform campaign calendars • Partner with local influencers, media outlets, and affiliate networks to extend reach in key MENA markets • Ensure all marketing activities comply with regional regulatory requirements • Own performance dashboards and deliver regular reporting to senior leadership on key marketing KPIs • Apply a data-driven approach to decision making, leveraging analytics and business intelligence platforms • Monitor competitor activity and industry trends across MENA to identify growth opportunities • Lead, mentor, and develop direct reports within the MENA marketing team, setting clear goals and fostering a high-performance culture • Work with the global creative team to brief and produce high-quality Arabic and English ad creatives • Partner with regional Sales and Business Development teams to align marketing campaigns with conversion and onboarding targets • Liaise with Product and Technology teams to ensure landing pages and registration flows are optimised for MENA user behaviour • Provide market intelligence and strategic input to inform TMGM's broader MENA go-to-market plans

• Serve as a strategic force multiplier for Prosci’s Executive Team (ExT) • Partner with the CEO, Executive Team, CPMO, Talent, Marketing, and global leaders • Design and facilitate executive operating rhythms and strategic planning alignment • Build and steward an enterprise internal communications strategy • Lead cross-functional initiatives identified by the CEO, COO, or Executive Team

• Serve as the primary owner responsible for getting marketing work live across owned channels, with a particular focus on organic social and email • Work cross-functionally with Creative, Events, Product Marketing, Web Development and others to gather inputs and ensure work is ready to deliver • Take full responsibility for the quality, accuracy, and timeliness of execution across assigned programs • Act as the day-to-day writer and publisher for organic social and email • Draft, edit, and finalize B2B marketing copy that is clear, effective, and aligned • Provide clear creative direction to the Creative team for visual assets (e.g., hero images, supporting graphics) • Adapt leadership inputs and direction into polished, ready-to-deliver content while preserving voice and intent • Own day-to-day execution of social and email programs within HubSpot, including drafting, building, segmentation, QA, and deployment • Build and manage lists, segments, and basic workflows to support accurate targeting, reliable delivery, and clean downstream data • Perform ongoing data quality checks related to email execution, including list hygiene, field usage, and segmentation logic • Conduct validation, quality control and cleanup on CRM data