We are a Digital Partner specializing in Custom Software Development and High Performance Digital Marketing
Ads Manager
Location
Tennessee
Posted
4 days ago
Salary
0
Seniority
Senior
Job Description
Ads Manager
Plan Left
• Plan, launch, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and other relevant platforms • Take full ownership of campaign performance and results from strategy through execution • Manage multiple client ad accounts simultaneously with varying budgets and objectives • Conduct keyword research, audience targeting, and competitive analysis • Design and execute comprehensive A/B testing strategies for ad copy, creatives, landing pages, and audiences to continuously improve performance • Implement unit testing methodologies to validate campaign components before launch • Monitor campaign performance daily and make data-driven optimizations • Manage ad budgets efficiently to maximize ROI for clients • Assist with media creation including ad copy writing, creative briefs, and basic graphic design coordination • Proactively research and recommend new media opportunities and platforms to expand client reach • Lead discussions with clients and team about emerging advertising channels and innovative campaign approaches • Develop advertising strategies aligned with client business goals • Stay current on platform updates, best practices, and industry trends • Identify opportunities for campaign expansion and improvement • Recommend budget adjustments based on performance data • Collaborate with content and design teams on ad creative needs • Create clear, actionable monthly performance reports for clients • Provide strategic recommendations based on campaign data and market insights • Communicate campaign performance, insights, and recommendations to account managers • Participate in client calls when needed to discuss strategy and results • Track and report on key metrics: CPA, ROAS, CTR, conversion rates, etc.
Job Requirements
- 5+ years managing paid advertising campaigns (Google Ads, Meta Ads required)
- Proven track record of managing $10K+ monthly ad budgets
- Demonstrated experience with A/B testing methodologies and statistical significance analysis
- Experience assisting with or directing media creation for digital campaigns
- Experience working in an agency environment managing multiple client accounts
- Google Ads certification (required)
- Meta Blueprint certification (preferred)
- Strong analytical skills and proficiency with Google Analytics, Google Tag Manager
- Ability to take full ownership of accounts with minimal supervision
- Excellent written and verbal communication skills
- Self-motivated and able to work independently
- Experience with reporting tools (Google Data Studio, Looker Studio, or similar)
Benefits
- Flexible schedule with required presence during Central Time business hours
- Monthly retainer with potential for growth to full-time
- Opportunity to take on additional client accounts as we grow
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